Top Ten Fundraising Fails

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Top Ten Fundraising Fails

  1. 1. Top 10 Fundraising Fails by Carlos Eduardo Espinal @cee Partner @ Seedcamp.com
  2. 2. Who is Seedcamp? We are a micro-seed investment fund with a mentoring programme. We have over 120+ investments in over 70 countries
  3. 3. Our Stats 86% of our companies have raised follow-on funds $1.6 million is the average funding raised per company 9 of our companies have been acquired
  4. 4. Our Process We invest in about 20-30 companies per year We provide a network, advice, and capital to ambitious founders Apply online at http:// www.seedcamp.com
  5. 5. The Top 10 Fundraising Fails
  6. 6. - 10 - Presenting with a style that doesn't capture the right attention @cee / @seedcamp
  7. 7. - 9 - Not having a proper fundraising plan @cee / @seedcamp
  8. 8. - 8 - Not understanding your customer and how to reach them @cee / @seedcamp
  9. 9. - 7 - Unable to demonstrate a real pain for your customer (and how your solution fixes it) @cee / @seedcamp
  10. 10. - 6 - Assuming that a general market size study applies to your startup @cee / @seedcamp
  11. 11. - 5 - Not truly understanding who your competitors are @cee / @seedcamp
  12. 12. - 4 - Not knowing your cash needs & cash burn @cee / @seedcamp
  13. 13. - 3 - Not explaining why your team is the team that will make this happen @cee / @seedcamp
  14. 14. - 2 - Having your existing investor shareholders own more equity than the founders @cee / @seedcamp
  15. 15. - 1 - Not reaching out to an investor through an introduction @cee / @seedcamp
  16. 16. - Bonus - Not learning from your mistakes @cee / @seedcamp
  17. 17. Thank You Apply online at http:// www.seedcamp.com @cee / @seedcamp

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