Apresentação de Suzana Alipio na estação C1 - Definir Necessidades e Estratégia de Financiamento na Bolsa do Empreendedorismo.

1. ANJEBolsa de Empreendedorismo
Definir Necessidades e
estratégia de financiamento
– 9-5-2016
Suzana Alípio
Museu Nacional de História Natural e da Ciência
Rua da Escola Politécnica de Lisboa
#UEmpreende

2. Com sede no Porto, a ANJE
promove empreendedorismo a
nível nacional com o apoio dos
Núcleos, Delegações e Rede de
12 Centros Empresariais e de
Formação.
ANJE no país
Sede
Núcleos
Delegações
Centros Empresariais
Centros de Formação

3. A ANJE no âmbito do empreendedorismo, tem uma
estrutura de actuação integrada, orientada desde a
fase da ideia de negócio até ao crescimento global no
mercado.
play
Empreendedorismo
• Road show escolas
think
• Concursode ideias de
negócio
• Centro de ideias
• Negócios à Mesa
• Loja do Empreendedor
• ANJE TECH
Entrepreneurship
start
• Escola de
Empreendedores
• ANJE TECH
Entrepreneurship
• Negócios à Mesa
• Prémio Jovem
Empreendedor
• Loja do Empreendedor
• Incubação de
Empresas
growth expansion
• Loja do Empreendedor:
Serviços de consultoria
especializados na
Internacionalização
• Participação em Missões
Empresariais/Feiras
• Social Media Marketing (E-
netnews/Ecommerce/Press
• ANJE TECH
Entrepreneurship
• Loja do Empreendedor
• Incubação de
Empresas através de
Centros Empresariais
de Serviços e Indústria
• Apoio na gestão e no
crescimento global
(1st, 2nd stage)
• ANJE TECH
Entrepreneurship

4. PRE-SEED
Necessidades de Financiamento
SEED EARLY STAGE DEVELOPMENT
GROWTH
(IPO)
Atividades Inovação,
Investigação e
desenvolvimento do
conceito e
experiências
Prototipagem, do
produto, testes, provas
de conceito e de
mercado.
Produção, Marketing,
vendas e distribuição.
Entrada de novos
mercados. Modelo de
negócios escalável.
Expansão da empresa.
Internacionalização.
Milestones Desenvolvimento da
ideia e da visão da
Startup. O produto
ainda não está
desenvolvido. A
equipa ainda não está
estável. Não existem
vendas.
Desenvolvimento do
modelo de negócios.
Praticamente ainda não
existem vendas.
As vendas iniciam. As
receitas começam. A
empresa é viável.
Cash Flow Positivo. O
lucro é reinvestido
Atingiu o recorde de
vendas. Crescimento
comprovado. Possível
entrada na Bolsa (IPO)
Apoio FFF(Amigos, família), angel funding, crowdfunding
(online), Programas do Governo (Fundos).
Prémios. Aceleradores (f6s.com).
Venture Capital. Programas do Governo (Fundos).
Aquisições /Fusões e Alianças estratégicas.
Bancos. Programas do
Governo (Fundos).
Onde equity crowdfunding platforms such
as SeedInvest, Seedrs and Angels Den, Kickstarter.
Rockstart, Ycombinator, Techstars
Portugal 2020. Portugal Ventures. Atlantic Ventures.
(http://angel.co). Accel Partners, etc..
Portugal 2020.

5. Diagram of the typical financing
cycle for a startup company *€
*Fonte:By Kmuehmel - Own work by uploader, derived from Startup_financing_cycle.JPG by Kompere, CC BY-SA 3.0,
https://commons.wikimedia.org/w/index.php?curid=6206260

6. Seed Capital*
€
*Fonte: https://en.wikipedia.org/wiki/Seed_money
Seed money can be used to pay for preliminary operations such as market
research and product development. Investors can be the founders themselves, using
savings and loans. They can be family members and friends of the founders.
Investors can also be outside angel investors, venture capitalists, accredited
investors, equity crowdfunding investors or government programmes.
Seed funding involves a higher risk than normal venture capital funding since the
investor does not see any existing projects to evaluate for funding. Hence, the
investments made are usually lower (in the tens of thousands to the hundreds of
thousands of dollars range) as against normal venture capital investment (in the
hundreds of thousands to the millions of dollars range), for similar levels of stake in
the company. Seed funding can be raised online using equity crowdfunding platforms
such as SeedInvest, Seedrs and Angels Den. Investors make their decision whether
to fund a project based on the perceived strength of the idea and the capabilities,
skills and history of the founders.

7. Venture Capital*
€
*Fonte: https://en.wikipedia.org/wiki/Seed_money
Seed capital can be distinguished from venture capital in that venture capital
investments tend to come from institutional investors and tend to involve significantly
more money, an arm's length transactions, and much greater complexity in the
contracts and corporate structure that accompany the investment.

8. The 7 stages of
business life
cycle*
*by Thierry Janseen

9. Business Life Cycle*
€
*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle
Your business is changing. With the passage of time, your
company will go through various stages of the business life
cycle. Learn what upcoming focuses, challenges and
financing sources you will need to succeed.
A business goes through stages of development similar to
the cycle of life for the human race. Parenting strategies
that work for your toddler cannot be applied to your
teenager. The same goes for your small business. It will be
faced with a different cycle throughout its life. What you
focus on today will change and require different
approaches to be successful.

10. The 7 Stages of the Business
Life Cycle*€
*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

11. Seed*
€
*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle
The seed stage of your business life cycle is when your business is just a
thought or an idea. This is the very conception or birth of a new business.
Challenge: Most seed stage companies will have to overcome the
challenge of market acceptance and pursue one niche opportunity. Do not
spread money and time resources too thin..
Focus: At this stage of the business the focus is on matching the
business opportunity with your skills, experience and passions. Other
focal points include: deciding on a business ownership structure, finding
professional advisors, and business planning.
Money Sources: Early in the business life cycle with no proven market or
customers the business will rely on cash from owners, friends and family.
Other potential sources include suppliers, customers, government grants
and banks.

12. Start-Up*
€
*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle
Your business is born and now exists legally. Products or services are in
production and you have your first customers.
Challenge: If your business is in the start-up life cycle stage, it is likely
you have overestimated money needs and the time to market. The main
challenge is not to burn through what little cash you have. You need to
learn what profitable needs your clients have and do a reality check to
see if your business is on the right track.
Focus: Start-ups require establishing a customer base and market
presence along with tracking and conserving cash flow.
Money Sources: Owner, friends, family, suppliers, customers, grants,
and banks.

13. Growth*
€
*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle
Your business has made it through the toddler years and is now a child.
Revenues and customers are increasing with many new opportunities and
issues. Profits are strong, but competition is surfacing.
Challenge: The biggest challenge growth companies face is dealing with
the constant range of issues bidding for more time and money. Effective
management is required and a possible new business plan. Learn how to
train and delegate to conquer this stage of development.
Focus: Growth life cycle businesses are focused on running the business
in a more formal fashion to deal with the increased sales and customers.
Better accounting and management systems will have to be set-up. New
employees will have to be hired to deal with the influx of business.
Money Sources: Banks, profits, partnerships, grants and leasing options.

14. Established*
€
*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle
Your business has now matured into a thriving company with a place in
the market and loyal customers. Sales growth is not explosive but
manageable. Business life has become more routine.
Challenge: It is far too easy to rest on your laurels during this life stage.
You have worked hard and have earned a rest but the marketplace is
relentless and competitive. Stay focused on the bigger picture. Issues like
the economy, competitors or changing customer tastes can quickly end all
you have work for.
Focus: An established life cycle company will be focused on improvement
and productivity. To compete in an established market, you will require
better business practices along with automation and outsourcing to
improve productivity.
Money Sources: Profits, banks, investors and government.

15. Expansion*
€
*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle
This life cycle is characterized by a new period of growth into new
markets and distribution channels. This stage is often the choice of the
business owner to gain a larger market share and find new revenue and
profit channels.
Challenge: Moving into new markets requires the planning and research
of a seed or start-up stage business. Focus should be on businesses that
complement your existing experience and capabilities. Moving into
unrelated businesses can be disastrous.
Focus: Add new products or services to existing markets or expand
existing business into new markets and customer types.
Money Sources: Joint ventures, banks, licensing, new investors and
partners, profits, banks, investors and government.

16. Mature*
€
*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle
Year over year sales and profits tend to be stable, however competition
remains fierce. Eventually sales start to fall off and a decision is needed
whether to expand or exit the company.
Challenge: Businesses in the mature stage of the life cycle will be
challenged with dropping sales, profits, and negative cash flow. The
biggest issue is how long the business can support a negative cash flow.
Ask is it time to move back to the expansion stage or move on to the final
life cycle stage...exit.
Focus: Search for new opportunities and business ventures. Cutting
costs and finding ways to sustain cash flow are vital for the mature stage.
Money Sources: Suppliers, customers, owners, and banks. Profits,
banks, investors and government.

17. Exit*
€
*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle
This is the big opportunity for your business to cash out on all the effort
and years of hard work. Or it can mean shutting down the business.
Challenge: Selling a business requires your realistic valuation. It may
have been years of hard work to build the company, but what is its real
value in the current market place. If you decide to close your business,
the challenge is to deal with the financial and psychological aspects of a
business loss.
Focus: Get a proper valuation on your company. Look at your business
operations, management and competitive barriers to make the company
worth more to the buyer. Set-up legal buy-sell agreements along with a
business transition plan.
Money Sources: Find a business valuation partner. Consult with your
accountant and financial advisors for the best tax strategy to sell or close-
out down business.

18. Suzana AlípioE-mail. suzanaalipio@anje.pt
skype. suzana.anje
Casa do Farol, Rua Paulo da Gama 4169-006 Porto
t. 22 010 80 63 * f. 22 010 80 10 * anje@anje.pt * www.anje.pt
ANJEAssociação Nacional de Jovens Empresários
OBRIGADA 
THANK YOU!