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The Fundraising mindset

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Fundraising requires a special kind of mindset as it can be quite a frustrating experience. In many ways it resembles dating.. this presentation lays out why.

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The Fundraising mindset

  1. 1. TheFundraising Mindset by @cee | @seedcamp
  2. 2. Fundraisingisajourney
  3. 3. SomeoftheInvestors you'llmeetalongyour journey
  4. 4. Investorsthatdoubtyouand yourcapabilitiestoexecute
  5. 5. Investorsthatarejustmeeting withyoubecausetheywantto investinyourcompetitor
  6. 6. Investorsthatdon’thavethe moneytoinvestbutwanttobe seentobeactive
  7. 7. Investorsthatwanteveryinchof detailaboutwhatyouwillbe doingforthenext5years
  8. 8. Investorsthatdon’tgetwhatyou doatall,buthaveopinions abouteverything (usually because of what their mom or kids do)
  9. 9. Investorsthatgiveyougood advice,butunfortunatelysayyou are"tooearlyforthem"
  10. 10. Investorsthatareonly comfortablefollowingina round (usually smaller investors)
  11. 11. Fundraisingcan thereforebejustas frustratingas...
  12. 12. ...Dating!
  13. 13. WhatdoDating&Fundraising haveincommon?
  14. 14. Youhavetobewillingtoopenup tomeetanyoneinthefirstplace No NDAs
  15. 15. It’sanumbersgame:youhaveto meetmanypeople,thiscanbeat in-personatnetworking events,parties,oronline
  16. 16. Connectionsusuallyhappenin theleastlikelyofplacesandare strongestwhentheycome throughatrusted3rdparty
  17. 17. Beingagoodstorytellergets peopletolaugh,openup,and rememberyou
  18. 18. Chemistrymatters
  19. 19. Sometimesitsjustplainluck: beingattherightplaceatthe righttime
  20. 20. Thebetteryouprepareyourself,the betteryouroddsget
  21. 21. Beingtooeagertogetbackto someoneorwaitingtoolong canendthingsprematurely
  22. 22. Youhavetogoonseveraldates withseveralpeoplebeforeyou ultimatelyfeelsomeoneisthe rightoneforyou.
  23. 23. TakeAwayLessonson Fundraising
  24. 24. 1.Understandthatit'sajourney andthatit'lltaketime.Feware luckytohaveitbequickand painless.
  25. 25. 2.Embracerejectionaspartofthe process.Don'ttakeitaspersonal rejection.
  26. 26. 3.Treateverymeetingasaform ofpracticethatismerelymaking youbetterforthenextmeeting
  27. 27. 4.Analysewhatwassaid&learn howtoimproveonmistakes @cee | @seedcamp

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