Tumblr Recap
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Recap of the Tumblr Roadshow in LA on April 24. Carlos Allende and Justin Santos
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Tumblr Recap
- 2. The start of our journey 2 Hayes Davis • Union Metrics The Numbers ofTumblr The num bers of Hayes Davis CEO, Union M etrics
- 4. 4
- 5. 5 Let’s take a closer look
- 7. 7 What it is Social Network and blogging platform. David Karp ranking #35 (April 2014)
- 9. 9 • 7 different types of posts Post your original videos or from YouTube & Vimeo Post your original tracks or from Spotify & Soundcloud Post your original photos or curate from URLS Control Center: Be a creator or a curator
- 10. “Reblog” or “Like” content & follow other Tumblrs 10 Your ―Likes‖ are personal & archived on your dashboard ―Reblogs‖ end up in your feed & followers can see Based on your interests, Tumblr recos bloggers
- 11. 11 100 Millions Posts per day on Tumblr Roadshow – April 2014
- 12. 12 Engagement is what makes Tumblr great. • And 80-90% of those 100 millions posts are reblogs. Tumblr Roadshow – April 2014
- 13. 13 Visuals are key to drive engagement Top 3 post formats: • Images • Videos • and GIFS
- 14. 14 Nights and Weekends Tumblr Roadshow – April 2014
- 15. 15 David Karp ―50% Of posts come from mobile‖ AdWeek May 2014
- 17. Tumblrs have a sweet tooth • cheese • banana • drinks • vegetarian • nutella • pumpkin • bacon • fruits • pancakes • fries • sushi • donuts 17 • chocolate • dessert • pizza • coffee • cake • ice cream • tea • breakfast • vegan • candy • cookies • Sweets • cupcakes http://yearinreview.tumblr.com/
- 18. …but breakfast • cheese • banana • drinks • vegetarian • nutella • pumpkin • bacon • fruits • pancakes • fries • sushi • donuts 18 • chocolate • dessert • pizza • coffee • cake • ice cream • tea • breakfast • vegan • candy • cookies • Sweets • cupcakes BREAKFAST HEALTHY & health are potentially areas whereour clients can join the conversation http://yearinreview.tumblr.com/
- 19. Music for the angsty & emo 19 • One Direction • Pierce the Veil • All Time Low • Bring Me the Horizon • 5 Seconds of Summer • Fall Out Boy • Sleeping with Sirens • Of Mice & Men • Paramore • My Chemical Romance • Marina and the Diamonds • Little Mix • Fifth Harmony • The Beatles • Nirvana • A Day to Remember • The Wanted • You Me at Six • Arctic Monkeys • Green Day • Panic! at the Disco • The Story So Far • Vampire Weekend • blink-182 • Asking Alexandria http://yearinreview.tumblr.com/
- 20. Carlos Arias, you are SO trendy… • hippie • retro • menswear • floral • kfashion • goth • glasses • sunglasses • lace • pastel goth 20 Most Reblogged in 2013: Fashion & Style Trends • hipster • grunge • indie • pale • swag • pastel • rosy • girly • pastel • Boho • street style http://yearinreview.tumblr.com/
- 21. 21 Topics • And of course Pets.
- 22. 22 Soccer is one of the top topics on Tumblr. Yahoo World Cup campaign
- 23. 23 Zombies also are popular on Tumblr.
- 24. 24 Hyundai: The Walking Dead Chop Shop
- 25. How Brands are using it 25
- 26. Top sponsored posts were mainly in realms of entertainment & fashion 26 Entertainment: Fashion:
- 28. Honda’s Tumblr uses #StartSomething to have a conversation with owners 28 Comscore Plan Metrix – March 2014H
- 29. The page is also a place to aggregate their social media content 29
- 30. Tumblr served as an extended portal for Honda’s Project Drive-in efforts 30
- 32. A quirky brand voice 32 that speaks to it’s hardcore millennial fans
- 33. The brand recently used multiple gif posts… 33
- 34. as a storytelling device to feature a product 34
- 35. 2c on Tumblr from Brands 35 A place to be for millennials. Just build it. Demos not memos. Real-time reaction works best—it‘s a community, create content immediately. Listen & let your fans do work, they reward authenticity.
- 36. Latinos in #’s (numbers, not hashtags) 36
- 37. 3.3 Million US Latinos are on 37 Comscore Plan Metrix – March 2014
- 38. 53%of US Latino Users are male (52% NH) 38 👨 Comscore Plan Metrix – March 2014
- 39. Latinos Tumblr skew younger than NH 39 26% 25% 51% 29% 20% 23% 23% 46% 26% 27% 18-24 25-34 18-34 35-49 50+ Hispanic Non-Hispanic Comscore Plan Metrix – March 2014
- 40. 57%of US Latino Users have kids (vs 45% NH) 40 👨 Comscore Plan Metrix – March 2014
- 41. #latino #creators & #influencers 41 Searching for
- 43. You can keep up-to-date with Shakira 43
- 44. 44 ―If you look at ‘s Hispanic audience, you see a group of young, bilingual, bicultural people. At home, they‘re speaking Spanish and watching novelas with their parents, at school they‘re hanging out with friends speaking English. They‘re not Mexican; they‘re not American. They‘re this new thing.‖ -Lee Van, CEO, Captura Group http://www.dailydot.com/society/latino-community-tumblr-fashion/
- 45. Modernizing a familiar Latino brand 45 We are engaging directly with millennial Hispanics, our target audience. Users' reactions are always one of pleasant surprise, such as ‗Wow! Univision is on , and in English! I used to watch Univision at home with my parents/grandparents. -Nuria Net, Univision Spokesperson http://www.dailydot.com/society/latino-community-tumblr-fashion/
- 46. 34K Fashion forward Latinos unite on “Style Latino” 46 is a platform that really gives Latinos a voice and the opportunity to express themselves. -Adriana Gaspar http://www.stylelatino.com/
- 47. A Bicultural relationship, illustrated 47 De tal palo, tal astilla. Cero a la izquierda. Cuando el río suena es porque piedras trae. venezuelansayings.tumblr.com/ ―My Venezuelan husband often uses colloquialisms from his culture to describe situations we find ourselves in. These are my illustrations of them.‖ –Daisy Patton
- 48. 48 They‘ve elusive. Even if you spend a lot of of time searching for Hispanics on , you might not find them. They‘re busy talking about music, fashion, and other interests instead. They‘re bicultural, experimenting with their identities. And to many users, that‘s the appeal of . -David Karp http://www.dailydot.com/society/latino-community-tumblr-fashion/
- 49. Thanks! 49
Editor's Notes
- Do you know what Tumblr is?A website. A social platform.
- More interesting how it looks?
- Tumblr TBG,they use it to publish news about the new media products and discuss the state of Social Media.Mercedes Benz Website + Social Component
- Founded in 2006 – launched in 2007This guys is 27 and is worth 200 millions David had a software consulting company and after one year waiting for one of the bigger blog platforms launch a micro blogging platform he decided to do it.In two weeks the site gained 75KMay 2013 Yahoo buys tumblr for $1.1 billions
- Your private timeline – reblog like and comment & notesInboxThis is also your website Backend even coding
- Text; Photo: Quote; Link; Chat; Audio; Video…Spotify, YouTube, vimeo, soundcloud, Gives you the possibility of having your own website without coding, but you can code if you want.
- The viral opportunity is huge if you are a content creator.Influencers are the big circles
- Formats
- Usage similar to TV, used mainly for entertainment.
- American ExpressLipton TeaLorealAxe
- They use to drive traffic to a microsite with the campaign/promotion
- Adidas was one of the first advertising in 2012 with a soccer campaign
- Entertainment industry is using the platform. NBC is one of the biggest players.Fuckyeahzombies is one of the most popular blogs
- They use to drive traffic to a microsite with the campaign/promotion
- Other entertainment titles: One Direction movieOther fashion titles: Ralph Lauren Polo Pink (for cancer awareness fund raising)
- 29.4M NH10% LATINO; 90% NH
- 29.4M NH
- 29.4M NH