SlideShare a Scribd company logo

What Teens Want: 2008

Buzz Marketing Group CEO Tina Wells shares her insights on the latest trends among teens.

1 of 39
Download to read offline
Buzz
Marketing
Group
What Teens Want
!""#
Tina Wells$ CEO
Buzz Marketing Group
!Established in %&&'
!Created network of &$"""( buzzSpotters®
!Focused on research$ events$ and promotions
!Known for monthly buzzReport
!Clients include: St) Martin*s Press$ Johnson &
Johnson$ Procter ( Gamble
!Buzzspotter)com launching in Q+)
BuzzMG Quick Facts
!Monthly Trend Reports
!Consulting
!Online Polls & Surveys
!Trends & Insights Presentations
!Youth Panel
!Access to buzzspotter)com$ coming Fall
bMusic Quick Facts
!Global Panel of &$"""( buzzSpotters®$
representing !" countries outside of the U)S)
!BCB , Buzz Consultant Board
!BYI , Buzz Youth Institute
!Blue Pulse , monthly polls
!bGlobal , ' global partners -Brazil$ Finland$
The Netherlands$ UK$ France$ Spain.
!bTween , Partnership w/ Call+Ally)com$
Tween board comprised of +""( kids in '
distinct markets
BuzzMG Methodology
Buzz
Marketing
Group
Exploring Trends
Expression most
important
Conformism
Functionality
most important
Innovation
Techies
Independents
Preppies
Early adopters
Trend setters
Alternatives
Late adopters
Early adopters
Teen / Tween Market Segmentation
How we identify different tribes.

Recommended

an attractive article for presentation
an attractive article for presentation an attractive article for presentation
an attractive article for presentation Aqsa Mushtaq
 
Playful Thinking - Rippplr
Playful Thinking - RippplrPlayful Thinking - Rippplr
Playful Thinking - Rippplrsajid.saiyed
 
Marketing to China's Youth
Marketing to China's YouthMarketing to China's Youth
Marketing to China's YouthMitchell Blatt
 
20 Facts You Need to Know About Teen Consumers
20 Facts You Need to Know About Teen Consumers20 Facts You Need to Know About Teen Consumers
20 Facts You Need to Know About Teen ConsumersCMG
 
Advertising to teens - 7 things to think about
Advertising to teens - 7 things to think about Advertising to teens - 7 things to think about
Advertising to teens - 7 things to think about Jared Folkmann
 
Family Internet Safety
Family Internet SafetyFamily Internet Safety
Family Internet SafetySage Lewis
 
Teen Health & Wellness Online Training
Teen Health & Wellness Online TrainingTeen Health & Wellness Online Training
Teen Health & Wellness Online Trainingrosenpub
 

More Related Content

What's hot (15)

Teenager Consumer Focus Group
Teenager Consumer Focus GroupTeenager Consumer Focus Group
Teenager Consumer Focus Group
 
Spirit Day Resource Kit
Spirit Day Resource KitSpirit Day Resource Kit
Spirit Day Resource Kit
 
102009
102009102009
102009
 
Insight You Need to Successfully Market to Tweens and Teens
Insight You Need to Successfully Market  to Tweens and TeensInsight You Need to Successfully Market  to Tweens and Teens
Insight You Need to Successfully Market to Tweens and Teens
 
Shop Org Dig Mil Pc
Shop Org Dig Mil PcShop Org Dig Mil Pc
Shop Org Dig Mil Pc
 
Teens & Advertising
Teens & AdvertisingTeens & Advertising
Teens & Advertising
 
Digital women research
Digital women researchDigital women research
Digital women research
 
Reputation
ReputationReputation
Reputation
 
Glaad imagesofequality
Glaad imagesofequalityGlaad imagesofequality
Glaad imagesofequality
 
102008 A
102008 A102008 A
102008 A
 
Beyond the Top 10 - Combining Profiling and Mobile Behavioral Data for Easy I...
Beyond the Top 10 - Combining Profiling and Mobile Behavioral Data for Easy I...Beyond the Top 10 - Combining Profiling and Mobile Behavioral Data for Easy I...
Beyond the Top 10 - Combining Profiling and Mobile Behavioral Data for Easy I...
 
Marketing to Boomers and Seniors
Marketing to Boomers and SeniorsMarketing to Boomers and Seniors
Marketing to Boomers and Seniors
 
GLAAD Performance Report 2012
GLAAD Performance Report 2012GLAAD Performance Report 2012
GLAAD Performance Report 2012
 
Who's up NXT: a global cross-generational study by InSites Consulting
Who's up NXT: a global cross-generational study by InSites ConsultingWho's up NXT: a global cross-generational study by InSites Consulting
Who's up NXT: a global cross-generational study by InSites Consulting
 
(GhaniKunto.me) Download - Youth Marketing Handbook
(GhaniKunto.me) Download - Youth Marketing Handbook(GhaniKunto.me) Download - Youth Marketing Handbook
(GhaniKunto.me) Download - Youth Marketing Handbook
 

Viewers also liked

Viewers also liked (10)

What Teens Want: 2010
What Teens Want: 2010What Teens Want: 2010
What Teens Want: 2010
 
Slide drogas
Slide drogasSlide drogas
Slide drogas
 
ADOLESCÊNCIA
ADOLESCÊNCIAADOLESCÊNCIA
ADOLESCÊNCIA
 
Teens Slideshare
Teens SlideshareTeens Slideshare
Teens Slideshare
 
Namoro na adolescência
Namoro na adolescênciaNamoro na adolescência
Namoro na adolescência
 
Teenagers.
Teenagers.Teenagers.
Teenagers.
 
Top ten problems of teenagers
Top ten problems of teenagersTop ten problems of teenagers
Top ten problems of teenagers
 
The problems of teenagers
The problems of teenagersThe problems of teenagers
The problems of teenagers
 
Teen problems
Teen problemsTeen problems
Teen problems
 
Teenage Life
Teenage LifeTeenage Life
Teenage Life
 

Similar to What Teens Want: 2008

Reaching Millennials | Presented by David Jacobs of the Tombras Group
Reaching Millennials | Presented by David Jacobs of the Tombras GroupReaching Millennials | Presented by David Jacobs of the Tombras Group
Reaching Millennials | Presented by David Jacobs of the Tombras GroupAAF Chattanooga
 
Waldo the All Star
Waldo the All StarWaldo the All Star
Waldo the All StarEddie Loomis
 
Internet Safety Presentation
Internet Safety PresentationInternet Safety Presentation
Internet Safety Presentationspringvillegi
 
Technology & Teens Video Final2
Technology & Teens Video Final2Technology & Teens Video Final2
Technology & Teens Video Final2cdarbeau
 
WLA Presentation
WLA PresentationWLA Presentation
WLA Presentationwlsteens
 
Whuffie Workshop at Best Buy
Whuffie Workshop at Best BuyWhuffie Workshop at Best Buy
Whuffie Workshop at Best BuyTara Hunt
 
Seventeen Magazine - Integrated Marketing Campaign Project
Seventeen Magazine - Integrated Marketing Campaign ProjectSeventeen Magazine - Integrated Marketing Campaign Project
Seventeen Magazine - Integrated Marketing Campaign ProjectSelina Li
 
Internet Safety for Parents
Internet Safety for ParentsInternet Safety for Parents
Internet Safety for ParentsScott Burnett
 
[R]evolution: Elementary Workshop
[R]evolution: Elementary Workshop[R]evolution: Elementary Workshop
[R]evolution: Elementary WorkshopNathanielCarlson2
 
Internet Safety for Parents
Internet Safety for ParentsInternet Safety for Parents
Internet Safety for ParentsScott Burnett
 
Internet Safety for Parents
Internet Safety for ParentsInternet Safety for Parents
Internet Safety for ParentsScott Burnett
 
The Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPHThe Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPHSquad_Digital
 
Teen internet use
Teen internet useTeen internet use
Teen internet usetroalfe
 
Internet Safety for Parents
Internet Safety for ParentsInternet Safety for Parents
Internet Safety for ParentsScott Burnett
 
Internet Safety for Parents
Internet Safety for ParentsInternet Safety for Parents
Internet Safety for ParentsScott Burnett
 
Data and creativity: friends or foes?
Data and creativity: friends or foes?Data and creativity: friends or foes?
Data and creativity: friends or foes?Emily Gallagher
 
Safe Grad, Safe Parties
Safe Grad, Safe PartiesSafe Grad, Safe Parties
Safe Grad, Safe Partiesktcole
 
Social media to reach clients
Social media to reach clientsSocial media to reach clients
Social media to reach clientsChris Dattilo
 
Qualitative Research Report
Qualitative Research ReportQualitative Research Report
Qualitative Research ReportSal Hosny
 

Similar to What Teens Want: 2008 (20)

Reaching Millennials | Presented by David Jacobs of the Tombras Group
Reaching Millennials | Presented by David Jacobs of the Tombras GroupReaching Millennials | Presented by David Jacobs of the Tombras Group
Reaching Millennials | Presented by David Jacobs of the Tombras Group
 
Waldo the All Star
Waldo the All StarWaldo the All Star
Waldo the All Star
 
Internet Safety Presentation
Internet Safety PresentationInternet Safety Presentation
Internet Safety Presentation
 
Technology & Teens Video Final2
Technology & Teens Video Final2Technology & Teens Video Final2
Technology & Teens Video Final2
 
WLA Presentation
WLA PresentationWLA Presentation
WLA Presentation
 
Whuffie Workshop at Best Buy
Whuffie Workshop at Best BuyWhuffie Workshop at Best Buy
Whuffie Workshop at Best Buy
 
Seventeen Magazine - Integrated Marketing Campaign Project
Seventeen Magazine - Integrated Marketing Campaign ProjectSeventeen Magazine - Integrated Marketing Campaign Project
Seventeen Magazine - Integrated Marketing Campaign Project
 
Internet Safety for Parents
Internet Safety for ParentsInternet Safety for Parents
Internet Safety for Parents
 
[R]evolution: Elementary Workshop
[R]evolution: Elementary Workshop[R]evolution: Elementary Workshop
[R]evolution: Elementary Workshop
 
Absolute presentation
Absolute presentationAbsolute presentation
Absolute presentation
 
Internet Safety for Parents
Internet Safety for ParentsInternet Safety for Parents
Internet Safety for Parents
 
Internet Safety for Parents
Internet Safety for ParentsInternet Safety for Parents
Internet Safety for Parents
 
The Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPHThe Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPH
 
Teen internet use
Teen internet useTeen internet use
Teen internet use
 
Internet Safety for Parents
Internet Safety for ParentsInternet Safety for Parents
Internet Safety for Parents
 
Internet Safety for Parents
Internet Safety for ParentsInternet Safety for Parents
Internet Safety for Parents
 
Data and creativity: friends or foes?
Data and creativity: friends or foes?Data and creativity: friends or foes?
Data and creativity: friends or foes?
 
Safe Grad, Safe Parties
Safe Grad, Safe PartiesSafe Grad, Safe Parties
Safe Grad, Safe Parties
 
Social media to reach clients
Social media to reach clientsSocial media to reach clients
Social media to reach clients
 
Qualitative Research Report
Qualitative Research ReportQualitative Research Report
Qualitative Research Report
 

More from Buzz Marketing Group

10 Things About Gen Z That You Should Know
10 Things About Gen Z That You Should Know10 Things About Gen Z That You Should Know
10 Things About Gen Z That You Should KnowBuzz Marketing Group
 
Buzz on Multicultural Millennials 2016
Buzz on Multicultural Millennials 2016Buzz on Multicultural Millennials 2016
Buzz on Multicultural Millennials 2016Buzz Marketing Group
 
March buzzReport: Millennials and Retail
March buzzReport: Millennials and RetailMarch buzzReport: Millennials and Retail
March buzzReport: Millennials and RetailBuzz Marketing Group
 
Millennials 2014: Entrepreneurship Study
Millennials 2014: Entrepreneurship StudyMillennials 2014: Entrepreneurship Study
Millennials 2014: Entrepreneurship StudyBuzz Marketing Group
 

More from Buzz Marketing Group (20)

10 Things About Gen Z That You Should Know
10 Things About Gen Z That You Should Know10 Things About Gen Z That You Should Know
10 Things About Gen Z That You Should Know
 
Buzz on Multicultural Millennials 2016
Buzz on Multicultural Millennials 2016Buzz on Multicultural Millennials 2016
Buzz on Multicultural Millennials 2016
 
Top 10 Trends of 2016
Top 10 Trends of 2016Top 10 Trends of 2016
Top 10 Trends of 2016
 
June 2015 buzzReport
June 2015 buzzReportJune 2015 buzzReport
June 2015 buzzReport
 
April 2015 buzzReport
April 2015 buzzReportApril 2015 buzzReport
April 2015 buzzReport
 
March buzzReport: Millennials and Retail
March buzzReport: Millennials and RetailMarch buzzReport: Millennials and Retail
March buzzReport: Millennials and Retail
 
Top 10 Trends of 2015
Top 10 Trends of 2015Top 10 Trends of 2015
Top 10 Trends of 2015
 
Mom Study 2014: Back-to-School
Mom Study 2014: Back-to-SchoolMom Study 2014: Back-to-School
Mom Study 2014: Back-to-School
 
Immigration Study 2014
Immigration Study 2014 Immigration Study 2014
Immigration Study 2014
 
Entrepreneurship Study 2014
Entrepreneurship Study 2014Entrepreneurship Study 2014
Entrepreneurship Study 2014
 
Multicultural Travel Study 2014
Multicultural Travel Study 2014Multicultural Travel Study 2014
Multicultural Travel Study 2014
 
Mom Study 2014: Food Shopping
Mom Study 2014: Food ShoppingMom Study 2014: Food Shopping
Mom Study 2014: Food Shopping
 
Entrepreneurship Study 2014 2.0
Entrepreneurship Study 2014 2.0Entrepreneurship Study 2014 2.0
Entrepreneurship Study 2014 2.0
 
Mom Study 2014: Vacation Planning
Mom Study 2014: Vacation PlanningMom Study 2014: Vacation Planning
Mom Study 2014: Vacation Planning
 
Millennials 2014: Entrepreneurship Study
Millennials 2014: Entrepreneurship StudyMillennials 2014: Entrepreneurship Study
Millennials 2014: Entrepreneurship Study
 
Buzz on Finance: 2014
Buzz on Finance: 2014Buzz on Finance: 2014
Buzz on Finance: 2014
 
Mom Study 2014: Coupons
Mom Study 2014: CouponsMom Study 2014: Coupons
Mom Study 2014: Coupons
 
Top 10 Trends of 2014
Top 10 Trends of 2014Top 10 Trends of 2014
Top 10 Trends of 2014
 
Millennials 2013: Year in Review
Millennials 2013: Year in ReviewMillennials 2013: Year in Review
Millennials 2013: Year in Review
 
Mom Study 2013: Year in Review
Mom Study 2013: Year in ReviewMom Study 2013: Year in Review
Mom Study 2013: Year in Review
 

Recently uploaded

GCF - T&L M&A trends
GCF - T&L M&A trendsGCF - T&L M&A trends
GCF - T&L M&A trendsHugoNaour
 
Stock Market Brief Deck for 2:22 youtube vid.pdf
Stock Market Brief Deck for 2:22 youtube vid.pdfStock Market Brief Deck for 2:22 youtube vid.pdf
Stock Market Brief Deck for 2:22 youtube vid.pdfMichael Silva
 
2024.02-The-radical-option-in-UK-pensions-New-Financial.pdf
2024.02-The-radical-option-in-UK-pensions-New-Financial.pdf2024.02-The-radical-option-in-UK-pensions-New-Financial.pdf
2024.02-The-radical-option-in-UK-pensions-New-Financial.pdfHenry Tapper
 
Cultural background and entrepreneurial spirit in retail - European Business ...
Cultural background and entrepreneurial spirit in retail - European Business ...Cultural background and entrepreneurial spirit in retail - European Business ...
Cultural background and entrepreneurial spirit in retail - European Business ...Antonis Zairis
 
letter to the EF and Premiership about pension liabilities
letter to the EF and Premiership about pension liabilitiesletter to the EF and Premiership about pension liabilities
letter to the EF and Premiership about pension liabilitiesHenry Tapper
 
Units States Economic History Lecture 15
Units States Economic History Lecture 15Units States Economic History Lecture 15
Units States Economic History Lecture 15Gale Pooley
 
Stock Market Brief Deck for 2/21/24 .pdf
Stock Market Brief Deck for 2/21/24 .pdfStock Market Brief Deck for 2/21/24 .pdf
Stock Market Brief Deck for 2/21/24 .pdfMichael Silva
 
03_Discai_Dagmar Schouterden. .pdf
03_Discai_Dagmar Schouterden.       .pdf03_Discai_Dagmar Schouterden.       .pdf
03_Discai_Dagmar Schouterden. .pdfFinTech Belgium
 
Chartered accountant in delhi (top 10 CA in delhi)
Chartered accountant in delhi (top 10 CA in delhi)Chartered accountant in delhi (top 10 CA in delhi)
Chartered accountant in delhi (top 10 CA in delhi)supriyadmpinstitute
 
National Income National Income National Income
National Income National Income National IncomeNational Income National Income National Income
National Income National Income National Income19920606201903202019
 
04_Gambit_Laurent Bodson. .pptx
04_Gambit_Laurent Bodson.          .pptx04_Gambit_Laurent Bodson.          .pptx
04_Gambit_Laurent Bodson. .pptxFinTech Belgium
 
Shrambal_Distributors_February_Newsletter_2024.pdf
Shrambal_Distributors_February_Newsletter_2024.pdfShrambal_Distributors_February_Newsletter_2024.pdf
Shrambal_Distributors_February_Newsletter_2024.pdfvikashdidwania1
 
20240222 Calibre February 2024 Investor Presentation
20240222 Calibre February 2024 Investor Presentation20240222 Calibre February 2024 Investor Presentation
20240222 Calibre February 2024 Investor PresentationAdnet Communications
 
Abhay Bhutada to Rajeev Jain - Finance Leaders Behind The Top NBFCs in India
Abhay Bhutada to Rajeev Jain - Finance Leaders Behind The Top NBFCs in IndiaAbhay Bhutada to Rajeev Jain - Finance Leaders Behind The Top NBFCs in India
Abhay Bhutada to Rajeev Jain - Finance Leaders Behind The Top NBFCs in IndiaVighnesh Shashtri
 
Demand and Supply Elasticity in Healthcare
Demand and Supply Elasticity in HealthcareDemand and Supply Elasticity in Healthcare
Demand and Supply Elasticity in HealthcareZulfiquer Ahmed Amin
 
Stock Market Brief Deck for 2/29 yt vid.pdf
Stock Market Brief Deck for 2/29 yt vid.pdfStock Market Brief Deck for 2/29 yt vid.pdf
Stock Market Brief Deck for 2/29 yt vid.pdfMichael Silva
 
CHEMAY Treasury Retirement Phase of Super Submission FINAL February 2024.pdf
CHEMAY Treasury Retirement Phase of Super Submission FINAL February 2024.pdfCHEMAY Treasury Retirement Phase of Super Submission FINAL February 2024.pdf
CHEMAY Treasury Retirement Phase of Super Submission FINAL February 2024.pdfHenry Tapper
 
Stock Market Brief Deck for 2:27 yt vid.pdf
Stock Market Brief Deck for 2:27 yt vid.pdfStock Market Brief Deck for 2:27 yt vid.pdf
Stock Market Brief Deck for 2:27 yt vid.pdfMichael Silva
 
Cybersecurity and Finance - Paradigm shift towards a Global and Real Digital...
Cybersecurity and Finance - Paradigm shift towards a Global and  Real Digital...Cybersecurity and Finance - Paradigm shift towards a Global and  Real Digital...
Cybersecurity and Finance - Paradigm shift towards a Global and Real Digital...Christian Kameir
 

Recently uploaded (20)

GCF - T&L M&A trends
GCF - T&L M&A trendsGCF - T&L M&A trends
GCF - T&L M&A trends
 
Stock Market Brief Deck for 2:22 youtube vid.pdf
Stock Market Brief Deck for 2:22 youtube vid.pdfStock Market Brief Deck for 2:22 youtube vid.pdf
Stock Market Brief Deck for 2:22 youtube vid.pdf
 
2024.02-The-radical-option-in-UK-pensions-New-Financial.pdf
2024.02-The-radical-option-in-UK-pensions-New-Financial.pdf2024.02-The-radical-option-in-UK-pensions-New-Financial.pdf
2024.02-The-radical-option-in-UK-pensions-New-Financial.pdf
 
Cultural background and entrepreneurial spirit in retail - European Business ...
Cultural background and entrepreneurial spirit in retail - European Business ...Cultural background and entrepreneurial spirit in retail - European Business ...
Cultural background and entrepreneurial spirit in retail - European Business ...
 
letter to the EF and Premiership about pension liabilities
letter to the EF and Premiership about pension liabilitiesletter to the EF and Premiership about pension liabilities
letter to the EF and Premiership about pension liabilities
 
Units States Economic History Lecture 15
Units States Economic History Lecture 15Units States Economic History Lecture 15
Units States Economic History Lecture 15
 
Stock Market Brief Deck for 2/21/24 .pdf
Stock Market Brief Deck for 2/21/24 .pdfStock Market Brief Deck for 2/21/24 .pdf
Stock Market Brief Deck for 2/21/24 .pdf
 
03_Discai_Dagmar Schouterden. .pdf
03_Discai_Dagmar Schouterden.       .pdf03_Discai_Dagmar Schouterden.       .pdf
03_Discai_Dagmar Schouterden. .pdf
 
Chartered accountant in delhi (top 10 CA in delhi)
Chartered accountant in delhi (top 10 CA in delhi)Chartered accountant in delhi (top 10 CA in delhi)
Chartered accountant in delhi (top 10 CA in delhi)
 
National Income National Income National Income
National Income National Income National IncomeNational Income National Income National Income
National Income National Income National Income
 
04_Gambit_Laurent Bodson. .pptx
04_Gambit_Laurent Bodson.          .pptx04_Gambit_Laurent Bodson.          .pptx
04_Gambit_Laurent Bodson. .pptx
 
Shrambal_Distributors_February_Newsletter_2024.pdf
Shrambal_Distributors_February_Newsletter_2024.pdfShrambal_Distributors_February_Newsletter_2024.pdf
Shrambal_Distributors_February_Newsletter_2024.pdf
 
20240222 Calibre February 2024 Investor Presentation
20240222 Calibre February 2024 Investor Presentation20240222 Calibre February 2024 Investor Presentation
20240222 Calibre February 2024 Investor Presentation
 
Abhay Bhutada to Rajeev Jain - Finance Leaders Behind The Top NBFCs in India
Abhay Bhutada to Rajeev Jain - Finance Leaders Behind The Top NBFCs in IndiaAbhay Bhutada to Rajeev Jain - Finance Leaders Behind The Top NBFCs in India
Abhay Bhutada to Rajeev Jain - Finance Leaders Behind The Top NBFCs in India
 
Demand and Supply Elasticity in Healthcare
Demand and Supply Elasticity in HealthcareDemand and Supply Elasticity in Healthcare
Demand and Supply Elasticity in Healthcare
 
Stock Market Brief Deck for 2/29 yt vid.pdf
Stock Market Brief Deck for 2/29 yt vid.pdfStock Market Brief Deck for 2/29 yt vid.pdf
Stock Market Brief Deck for 2/29 yt vid.pdf
 
CHEMAY Treasury Retirement Phase of Super Submission FINAL February 2024.pdf
CHEMAY Treasury Retirement Phase of Super Submission FINAL February 2024.pdfCHEMAY Treasury Retirement Phase of Super Submission FINAL February 2024.pdf
CHEMAY Treasury Retirement Phase of Super Submission FINAL February 2024.pdf
 
Stock Market Brief Deck for 2:27 yt vid.pdf
Stock Market Brief Deck for 2:27 yt vid.pdfStock Market Brief Deck for 2:27 yt vid.pdf
Stock Market Brief Deck for 2:27 yt vid.pdf
 
Cybersecurity and Finance - Paradigm shift towards a Global and Real Digital...
Cybersecurity and Finance - Paradigm shift towards a Global and  Real Digital...Cybersecurity and Finance - Paradigm shift towards a Global and  Real Digital...
Cybersecurity and Finance - Paradigm shift towards a Global and Real Digital...
 
ComBank Economic Capsule - February 2024
ComBank Economic Capsule - February 2024ComBank Economic Capsule - February 2024
ComBank Economic Capsule - February 2024
 

What Teens Want: 2008

  • 1. Buzz Marketing Group What Teens Want !""# Tina Wells$ CEO Buzz Marketing Group
  • 2. !Established in %&&' !Created network of &$"""( buzzSpotters® !Focused on research$ events$ and promotions !Known for monthly buzzReport !Clients include: St) Martin*s Press$ Johnson & Johnson$ Procter ( Gamble !Buzzspotter)com launching in Q+) BuzzMG Quick Facts
  • 3. !Monthly Trend Reports !Consulting !Online Polls & Surveys !Trends & Insights Presentations !Youth Panel !Access to buzzspotter)com$ coming Fall bMusic Quick Facts
  • 4. !Global Panel of &$"""( buzzSpotters®$ representing !" countries outside of the U)S) !BCB , Buzz Consultant Board !BYI , Buzz Youth Institute !Blue Pulse , monthly polls !bGlobal , ' global partners -Brazil$ Finland$ The Netherlands$ UK$ France$ Spain. !bTween , Partnership w/ Call+Ally)com$ Tween board comprised of +""( kids in ' distinct markets BuzzMG Methodology
  • 6. Expression most important Conformism Functionality most important Innovation Techies Independents Preppies Early adopters Trend setters Alternatives Late adopters Early adopters Teen / Tween Market Segmentation How we identify different tribes.
  • 7. Wharholism ! Youth know they can have their %0 min of fame instantaneously))) ! All it takes is some creativity$ a video camera$ and an internet connection! " Examples: MySpace$ YouTube$ 1My Grammy Moment2 contest$ reality TV) " Online video sites like YouTube and blogTV allow youth to post clips of anything " Social networking sites like Facebook allow youth to network$ post clips$ and play games " Places to publicize their own music$ like MySpace Music
  • 8. Massclusivity Youth want exclusive products designed for the masses) " Examples: iPod$ NikeiD)com$ Levi*s " Retailers like Target and H&M feature limited edition designer clothes at a3ordable prices " iPods come in an array of colors and models ranging from the iPod shu4e to the iPod touch " Google constantly comes out with new features that allow you to customize your email$ home page$ and RSS feeds
  • 9. Technoholics ! Youth thrive o3 new technology) ! Teens are being more and more tech,savvy and crave the newest cutting edge technology! ! Our annual survey states that &&5 of our teens own mobile phones! ! &"5 own digital cameras & #05 have a desktop computer at home) " Examples: iPhone$ Wii$ PlayStation$ Skype phone$ digital cameras " It6s the year of the iPhone G7$ once again! " Text messaging and other forms of instant messaging are as common as actual phone calls " Youth demand that mobile phones feature messaging capabilities " It6s now chic to be geek
  • 10. Global-Mobiles !Teens are globally connected !The world is big and portable !Anything spotted by a teen from one part of the world can instantaneously be spread to another !What can your company do to keep up with the Global, Mobiles?
  • 11. ! Teens consume content instantaneously ! Teens demand immediate forms of communication: ! Teens are tech,savvy and messages need to appear anywhere and everywhere to reach them Insta-Messengers "AIM "Text Messaging "Facebook "Google "Downloadable music and video clips
  • 12. • 1Transculturalism is the merging and converging of cultures)2 -Fernando Ortiz. • Culture$ style$ and trends are global • Culture is universal$ but trends appear in unique variations • American youth are inspired by cultural trends from other parts of the world • Youth will put their own spin on these trends Transculturalism
  • 13. Overview "&""" buzzSpotters® "!" Countries "Annual On,line Survey "Ages %7,%# "0"/0" Male/Female
  • 15. Top Music Artists !Chris Brown !Rihanna !Beyonce !Kanye West !Usher !Lil Wayne
  • 16. Top 5 Songs "1Lollipop2,Lil Wayne "1Bleeding Love2,Leona Lewis "1Love in This Club2,Usher "1Take a Bow2,Rihanna "1Forever2,Chris Brown Top iTune album downloads… !Cold Play: Viva la Vida !Lil Wayne: Tha Carter III !Katie Perry: One of The Boys VS)
  • 17. Preferred Genre 13Other 0Jazz or Classical 1Country 4Indie Rock 49Hip Hop, R&B 16Pop 15Rock and Alternative PercentagesResponses If you could pick two artists to collaborate, who would you choose? Beyonce and Chris Brown Alicia Keys and Beyonce Which genre of music do you listen to the most?
  • 18. New Music # Teens do not want to waste time when it comes to getting new music) # +#5 of teens immediately download music from iTunes and !05will download on any other site for little or no cost at all) # Only %75 will buy the entire CD!
  • 20. Top Tech Items 59% 72% 35% 53% 56% 34% 22% 41% 90% 99% 60% 85% Wireless Internet High speed internet MP3 player other than iPod iPod Any Apple product Blackberry, iPhone or any smartphone TIVo Camcorder Digital Camera Cell Phone Laptop Computer Desktop Computer PercentagesResponses Most requested cell phones… !iPhone !iTouch !Sidekick A whopping !!" of teens own a cell phone!
  • 21. Purchasing Habits 7%6+ 21%3-5 65%1-2 7%None PercentagesResponses '05 of Teens are planning to purchase %,! tech items this summer!
  • 22. Purchasing Habits # When it comes to school shopping it*s not only about the clothes # '#5 of teens will be purchasing %,! tech items for back to school! # Only %"5 said they were 8ne with what they already have
  • 23. Purchasing Habits # '!5 of teens will spend over 9%"" on certain must,have tech items # !'5 of teens will spend between 90",9%"" #Popular tech items are costly but teens will 8nd a way to purchase them
  • 24. Purchasing Habits 1%Only when I receive as a gift 54%Whenever I can afford to buy them 29%When something new & trendy comes out 15%Only when I need a replacement PercentagesResponses When do you purchase tech items?
  • 26. What’s Hotter: Internet or Television ?? "&75 of teens polled preferred Internet over TV
  • 27. Mac or PC ?? What’s Hotter: "'05 of teens would rather use a Mac!
  • 28. What’s Hotter: Facebook or Myspace?? "The results are in 0:5 of teens prefer Facebook!
  • 29. What’s Hotter: AIM or Texting ?? "Overall$ :%5 of teens would rather text than IM their friends
  • 30. What’s Hotter: Magazines or Blogs ?? "While the internet is the place to 8nd all your information$ '&5 of teens still prefer magazines!
  • 32. Case Study: The Hills vs. Gossip Girl Why does The Hills consistently draw double the audience of Gossip Girl?
  • 33. Case Study: The Hills vs. Gossip Girl The Stars Lauren Conrad Serena Vanderwoodsen •Average,looking girl from the suburbs •Has a fashion internship and takes classes on the side •Has friend$ roommate$ and boy troubles; she can be any other teen! •Gorgeous and glamourous girl from Manhattan •Still in high school •Troubles include having a wild past$ going to rehab$ and the contributing to the death of a stranger due to hard drugs
  • 34. Case Study: The Hills vs. Gossip Girl The Friends The Hills Gossip Girl •Audrina & Lo: Lauren’s roommates and close girl friends •Whitney: Lauren’s friend and Teen Vogue coworker •Heidi: Lauren’s rival and ex-BFF •Blair: Serena’s spoiled and devious best friend •Dan: Serena’s boyfriend who is her polar opposite •Georgina: Serena’s party-crazy friend from her past who blackmails her in an attempt to win her back
  • 35. Case Study: The Hills vs. Gossip Girl The Clothes Lauren Conrad Serena Vanderwoodsen •Affordable brands •Can be purchased from online sites like ShopBop.com •Flirty, fun outfits, appropriate for girls in early 20s •On occasion seen with gifted Chanel bag! •High end, haute couture designers, $30,000 an outfit! •Can be only be purchased at high end fashion boutiques •Overly sophisticated •Not appropriate for girls in high school, only the super elite!
  • 36. Case Study: The Hills vs. Gossip Girl The Plot Typical$ daily activities of teens and young adults: •Lauren Conrad is an average girl from the suburbs who has a fashion internship and takes classes on the side •She lives with her two roommates$ Audrina and Lo •When she goes out$ she hits local clubs or drinks beer from plastic cups with her friends at house parties Atypical$ unrealistic activities of high school teens: •Serena Vanderwoodsen is still in high school$ but has already been to rehab for her wild past$ which involved the death of a stranger due to hard drugs •Serena lives with her mother$ who is currently in a love a3air with the father of Serena*s boyfriend •Serena*s parties involve Cosmos and classy$ upscale service
  • 37. Case Study: The Hills vs. Gossip Girl MTV understands and employs cultural permeation, attacking every aspect of pop culture, including: •Virtual world: online episodes are easy to access and in HD •TV: Laguna The Hills Spin-off shows •Retail: Lauren Conrad, Heidi Montag, and Whitney Port have their own clothing lines that are affordable and accessible •Celebrity status: Lauren and Heidi are constantly on the covers of US Weekly and other celebrity magazines Why did it work? Teens want to live the brand!
  • 38. Case Study: The Hills vs. Gossip Girl Recap: •Based show on real people •Characters are easy to relate to •Wharholism attracts many viewers and fans •Produced a marketable brand on many levels •Virtual MTV, your own avatars who can dress, act, and play in the real Hills virtual world •Watch The Hills episodes anytime: mtv.com/the_hills •Based on fictional, dramatic characters-not as easy to relate to •Maintained brand solely on television •Dissolved on-line episodes making it inaccessible to the demo target: Teens
  • 39. Contact Buzz Marketing Group 1018 Laurel Oak Rd. Suite 1 Voorhees, NJ 08043 856.346.3456 Tina@BuzzMG.com