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Assignment 1: Discussion: Ethical Challenge
By
Monday, April 14, 2014
, submit your response to the following question to the
appropriate
Discussion Area
.
Is segmenting and targeting a market based on physical
disabilities or health problems a violation of sound ethical
practices? Support your response with real-life examples.
By
Tuesday, April 15, 2014
, comment on at least two of your peers’ responses. Be
objective, clear, and concise, offering appropriate constructive
remarks.
All written assignments and responses should follow APA rules
for attributing sources.
Assignment 1 Grading Criteria
Maximum Points
Addressed the question posed in a complete and clear manner
that reflects the knowledge gained from this course.
18
Reviewed and commented on at least two classmates' postings.
8
Wrote in a clear, concise, and organized manner; demonstrated
ethical scholarship in accurate representation and attribution of
sources, displayed accurate spelling, grammar, and punctuation.
4
Total:
30
Ethical Challenge: Segmenting Markets Based on Disabilities

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Ethical Challenge: Segmenting Markets Based on Disabilities

  • 1. Assignment 1: Discussion: Ethical Challenge By Monday, April 14, 2014 , submit your response to the following question to the appropriate Discussion Area . Is segmenting and targeting a market based on physical disabilities or health problems a violation of sound ethical practices? Support your response with real-life examples. By Tuesday, April 15, 2014 , comment on at least two of your peers’ responses. Be objective, clear, and concise, offering appropriate constructive remarks. All written assignments and responses should follow APA rules for attributing sources. Assignment 1 Grading Criteria Maximum Points Addressed the question posed in a complete and clear manner that reflects the knowledge gained from this course. 18 Reviewed and commented on at least two classmates' postings. 8 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. 4 Total: 30