The document discusses how data and data analytics can help online training platforms deliver significant results. It provides examples of how DigiSkills, an online training platform in Pakistan, uses data to optimize its operations and improve trainee retention. Some key findings from DigiSkills' data analytics include that leading reasons for dropping out are lack of time, and trainees who joined to earn money rather than learn new skills have higher retention rates. Remote rural areas surprisingly have the highest retention levels. The document advocates that data is increasingly important for platforms to continuously improve and scale their impact.

1. Ministry of IT & Telecom
Government of Pakistan
www.ignite.org.pk
Yusuf Hussain
October 12, 2018
“Data is the New Oil”:
How a Data Driven Platform can Deliver Outsized Results

2. www.ignite.org.pk 2
OPEN BID
FOR
TRAINING
PIECE
CONRACT
WITH
VIRTUAL
UNIVERSITY
TRAINING
BETA
RELEASED.
OPEN BID
DATA PIECE
TO
SEMIOTICS-
INFOARCH
OPEN BID
OUTREACH
PIECE TO
MCOM-
EPIPHANY
COACHES
HIRING;
SEMESTER
START DATE
ACCOUNCED
FIRST 3
MONTH
BATCH
INDUCTED
$$$ EARNED
ELECTION
HIRING BAN
TLP ROAD
BLOCKAGE
1 Feb 1817 Nov 17 15 June 1830 May 18 1 AUG 18 15 SEP 18
Speedofresearchandexecutionwithin
Governmentprocurementconstraintsisa
challengetoovercome

3. www.ignite.org.pk 3
Historically,TechnologyhasCreatedmore
JobsthanithasDestroyed,USA,1850-2015
Source of Diagram:
McKinsey Global
Institute

4. www.ignite.org.pk 4
JobsoftheFuture,Source:
Glassdoor,WEF,Monster,Dice
Source of Diagram:
Linkedin Glassdoor

5. www.ignite.org.pk 5
InDevelopingCountrieslikePakistan,SomeJobs
willbeEliminated,othersChanged,andNewOnes
willbeCreated,2016-2030Sourceoftable:McKinsey
GlobalInstitute

6. www.ignite.org.pk 6

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Likeitornot,Freelancingwillbe
theFutureModeofWorkallover
theGlobe
Source of Diagram:
World Bank

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Skills-in-Demandwillbea
MovingGoalPost
Source of Diagram:
McKinsey Global
Institute

9. www.ignite.org.pk 9
A Framework for Understanding the Future of Work
Forces of change
1. Technology: AI, robotics, sensors, and data
2. Demographics: Longer lives. Growth of younger and older populations, and greater
diversity
3. The power of pull: Customer empowerment and the rise of global talent markets
Work and workforces redefined
1. Re-engineering work: Technology reshapes every job
2. Transforming the workforce: The growth of alternative work and arrangements
Implications for Individuals
1. Engage in lifelong learning
2. Shape your own career path
3. Pursue you passion
Implications for Organizations
1. Redesign work for
technology and learning
2. Sources and integrate talent
across networks
3. Implement new models of
organizational structure,
leadership, culture, and
rewards
Implications for public policy
1. Reimagine lifelong education
2. Transition support for
income and health care
3. Re-assess legal and
regulatory policies
Source: World Bank

10. www.ignite.org.pk 10
AFrameworkforDefining
PolicyfortheFutureofWork Changing skills
Nature of
production and
market power
Effects on employment, productivity,
inequality, and working conditions
Public policy:
Manage the direction and effects of change
Prepared and protected people, competitive firms, inclusive society
Effective service provision, fair taxation regulation, voice
Invest in human
capital
Strengthen
social protection
Upgrade
taxation
Source: World Bank

11. www.ignite.org.pk 11
Driven by Abstraction and Data, Platforms like TaoBao Deliver
Outsized Results
 In over 50 years
less than 2
million
conventional
bank accounts
 In 5 years over
20 million mobile
bank accounts
Source: World Bank

12. www.ignite.org.pk 12
Scaling is the Challenge: How do you go from Pilot/MVP to
Millions Impacted?
Source: Crossing the
Chasm, Moore

13. www.ignite.org.pk
Creating a Populace that is Learning Continuously
with Initiative
13
Mission
 Deliver 1 Million trainings by 2020
Vision
 To create a digitally literate populace,
with initiative, capable of continuously
learning marketable skills
Courses
 3 month online courses
 Mainly Urdu
 Online coaches
 Does not need computer science
 Uses AI/Data analytics for optimization
Friends of DigiSkills
 Sargodhian Spirit Trust, Akhuwat, Engro,
UNDP, Superior University
 60,331 Course Enrollment
 250% Above Target
 25% Female Enrollment
PKR 870 M
Approved budget
PKR 138 M
Disbursed so far
Course
Enrollments

14. www.ignite.org.pk
Premier Content is no Guarantee of Retention
14
Online training costs a
fraction of classroom training
but the main challenge is
retention.
Digiskills.pk takes this
challenge head on through
data analytics, online
coaches and premier
content.
Premier content by itself is
no guarantee of retention,
even where employment
opportunities are likely.

15. www.ignite.org.pk
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Using 4IW Tech to Deliver Outcomes – Jobs and
Foreign Exchange Earnings
EYEBALLS/IMPRESSIONS/
FOOTFALL/VIEWERSHIP
CLICKS SIGNUPS ENROLLMENTS EARNINGSCOMPLETIONSTART
DIGISKILLS OUTREACH DIGISKILLS LEARNING
DIGISKILLS M&E

16. www.ignite.org.pk
Platforms are Built with Real time Data Analytics and Quick
Change Implementation – Data is the New Oil!
16
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DATA
ANALYTICS
MOBILE
DASHBOARDS
PRESENTATIONLEARNING MANAGEMENT
WEBLOG COACHES DATABASE
MEDIA
BLOB ADS
IVR SURVEYSCHATBOT

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Leading Reason for Dropping out is Lack of Time
17

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Trainees who Joined to Earn Rather than Augment Skills,
Stay on
18

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Trainees who Joined through Social Media or References
are More Likely to Drop out
19

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Female Retention is Higher
20

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Housewives and Students have Highest Retention Levels
21

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Trainees with Intermediate and Higher Education Levels
have Higher Retention levels
22

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Older Trainees have Higher Retention Rates, Except for
25-29 Group
23

24. www.ignite.org.pk
Remote Rural Areas have the Highest Retention!
24
Poonch,85%
Nasirabad,80%
Islamabad,78%
Muzafargarh,77%
Kotli,74%
Khushab,72%
Hafizabad,72%
Shikarpur,70%
R.Y.Khan,69%
Mandibahauddin,68%

25. www.ignite.org.pk
25
Thank you!
MA Jinnah Campus, Defense Road, Off Raiwind
Road, Lahore, Pakistan
www.digiskills.pk
Yusuf Hussain
CEO, Ignite
0311-111-3444
info@digiskills.pk
Digiskillspk Digiskillspak /company/digiskillspakistanFollow us on: