Its about digita India , it's 9 pillars , Agri initiatives like e-NAM,Farmers portal, Crop insurance scheme etc.

2. Course No. DX-627
Course Title : Credit Seminar
2
DIGITAL INDIA & ITS INITIATIVES
IN AGRICULTURE
Course No. EXT-591
Course Title : Credit Seminar
Credit Seminar
on
Department of Agricultural Extension and Communication
College of Agriculture , Rewa
Jawaharlal Nehru Krishi Vishwavidyalaya , Jabalpur.M.P.
2
Presented by
Pooja Jena
M.Sc. (Prev.)-180210012

3. 3
• Introduction
• Existing concept of Digital India
• Digital India: Initiatives In Agriculture
• Digital India: Progress
• Benefits and Challenges
• Success story
• Strategy to Promote Digital India
• SWOT analysis
•Conclusion
Flow of Presentation

4. 4
DIGITAL INDIA & ITS INITIATIVES
IN AGRICULTURE

5. Digital India is an Initiative by the Government of India to
ensure that Government services are made available to
citizens Electronically by improving Online Infrastructure
and by increasing Internet connectivity
5
Introduction
Source : http://digitalindia.gov.in( Retrieved Date: 15-05-18 at 9:36pm)

6. The Digital India programme is a flagship programme of the
Government of India with a vision to transform India into a
digitally empowered society and knowledge economy.
The journey of e-Governance initiatives in India took a broader dimension in mid 90s for wider
sectoral applications with emphasis on citizen-centric services.
Government of India launched National e-Governance Plan (NeGP) in 2006.
31 Mission Mode Projects covering various domains were initiated. Despite the successful
implementation of many e-Governance projects across the country, e-Governance as a whole has not
been able to make the desired impact and fulfil all its objectives.
In order to transform the entire ecosystem of public services through the use of information
technology, the Government of India has launched the Digital India programme with the vision to
transform India into a digitally empowered society and knowledge economy.

7.  Umbrella Programme :Transforming Digitally
 Information Technology
 Synchronized manner
 Common branding
Launched on - 1 July 2015
Existing concept of digitisation
7Source : http://digitalindia.gov.in( Retrieved Date: 16-05-18 at 9:45 pm)

8. 8
Infrastructure as a utility to every citizen
Governance and
Service on
Demand
Digital Empowerment
of citizens
Source : http://digitalindia.gov.in( Retrieved Date: 18-05-18 at 7:20 pm)

9. The vision of Digital India programme is to transform India into a digitally empowered society
and knowledge economy.
The Digital India programme is centred on three key vision areas:
Providing high-speed internet, mobile phone and bank
account enabling participation in digital & financial space;
shareable private space on a public cloud, and creating a
safe and secure cyber space.
• Seamless integration across departments/jurisdictions
• Ensuring availability of services in real time from online
and mobile platforms for ease of doing business,
leveraging geographical information systems (GIS) etc.
• Take digital literacy to the next level
• Providing digital resources in Indian languages, citizens
not required to submit physical documents, etc.

10. 10
Nine pillars of Digital India
( Source: Shamim,2016 )

11. 11
• Broadband for all – Rural
• Broadband for all - Urban
• National Information Infrastructure (NII)
• Common Services Centers (CSCS)
• Post offices as Multi-service centers
• Network penetration and filling the gaps
• Target:42,300 village
• Project Cost :16,000 Cr During 2014-18
Cont..
( Source: Shamim,2016 )

12. 12
1.5
2.1
2.71
0
0.5
1
1.5
2
2.5
3
Common Service Centres
Common service centres
(lakh)
2015 2016 2017
Cont….
Source: http://meity.gov.in/( Retrieved Date: -19-05-18 at 5:45 pm )at
12:20
99
98
97
94
93
87
86
83
80
0 20 40 60 80 100 120
Westbengal
Tamilnadu
Bihar
Jharkhand
Utarakhand
Manipur
Kerala
Chattisgarha
Madhyapradesh
CSC Penetrations(%)
Westbengal Tamilnadu
Bihar Jharkhand
Utarakhand Manipur
Kerala Chattisgarha
Madhyapradesh

13. 13
• Form simplification and field Reduction
• Online applications and tracking of status
• Online Repositories
• Integration of services and platforms
• e-Education
• e-Healthcare
• Technology for Farmers, Security, Justice,
Financial Inclusion
• Open Data platform
• social media
• Online messaging
Cont..
( Source: Shamim,2016 )

14. 14
Digital India : Progress so far
97
119
57.2
68.8
39.8
50.3
0
20
40
60
80
100
120
140
2014 2017
Telecom subscribers ( crore)
Total Urban Rural
(Source :TRAI Report Performance Indicator 2014 and 2017)
26.7
44.5
17.5
31.3
9.2
13.2
0
5
10
15
20
25
30
35
40
45
50
2014 2017
Internet Subscribers (crore)
Total urban Rural

15. Target of NET ZERO Imports by 2020
Training to the youth for Employment
opportunities in the IT/ITES sector.
Projects which are to be implemented
within short timeline
Cont..
15( Source: Shamim,2016 )

16. 16

17. 17Source : http://digitalindia.gov.in/ ( Retrieved Date: 20-05-18 at 10:05 pm)
Digital India
&
Initiatives in
agriculture
Crop
Insurance
Mobile
App
Pusa
Krishi
App
Kisan
Suvidha
App
e NAM
Aadhaar
Farmers’
Portal
M kisan
Portal
Agri
Market
Mobile
App

18. 18
Extension
Kisan suvidha,
Farmer’s portal
Education
Research
AICRP,NRC
Three dimension of agri initiative in digitalization

19. 19
Crop Insurance Mobile app
Source :https://apps.mgov.gov.in( Retrieved Date: -19-05-18 at 8:30pm)
 Launched on 23 December 2015
 Calculate the Insurance Premium for
Notified Crop
 Used to get details of normal sum
insured, extended sum insured, premium
details and subsidy information of any
Notified Crop in any Notified Area
 Number of Downloads
Mobile Seva App store: 1227
Play Store: 21953

20. 20
Agrimarket mobile app
Source :https://apps.mgov.gov.in( Retrieved Date: 20-05-18 at 9:00pm)
 Launched on 23 December 2015
 Used to get the Market price of
crops in the markets within 50 km
of the device’s Location.
 Number of Downloads:
Mobile Seva App store :1254
Play Store: 29884

21. 21
PUSA KRISHI APP
 Launched on 21 March , 2016.
 Help farmers to get Information about
technologies developed by IARI
 Developed to Realize the Dream “LAB to
LAND”of our Prime Minister.
 Number of Downloads:
Mobile Seva Appstore:3186
Play Store: 29303
Source :https://apps.mgov.gov.in( Retrieved Date: -19-05-18 at 8:15pm)

22. 22
Kisan suvidha app
 Launched by on 19 March ,
2016.
 Provides Information on
critical Parameters
o Weather
o Input dealers
o Plant protection
o Agro advisories
 Number of Downloads:
Mobile Seva App store : 15907
Play Store : 3,47,040
Source :https://apps.mgov.gov.in( Retrieved Date: -21-05-18 at 8:20pm)

23. 23
Farmers’ portal
 Funda is “one stop shop for farmers”
 Created : 2 Nov 2015
 Give Relevant Information and services to the farming
community and Private sector Relating to Agriculture, Animal
Husbandry and Fisheries sectors production, sale/storage in
the form of SMS, email and audio/video in the language the
farmer Understands.
Source :https://farmer.gov.in/( Retrieved Date: -21-05-18 at 12:20pm)

24. 24
M kisan portal
 Created : 16 July,2013
 Information/Advisory services are Provided to farmers as per
his/her need in a Broadcast mode
 Farmer can also raise specific queries through Pull SMS .
Source: https://mkisan.gov.in/( Retrieved Date: -21-05-18 at 7:25pm)

25. 25
e –nam (National Agriculture Market )
(Source : Ministry of Agriculture & Farmers Welfare)
 Launched on 14 April, 2016
 Networks The Existing APMC
Mandis to Create a Unified National
Market
 Market Transactions Stood at ₹36,200
Crores By January 2018
 Over 90 Commodities Including
Staple Food Grains, Vegetables and
Fruits

26. 26
Buyer: 96,118
Commission Agent :51,126
Seller : 50,76,501
Major Commodity
Wheat, Chillies, Paddy, Cotton,
Potato, Caster Seed, Maize,
Ground Nut,
Mustard, Guar Seed .
Total Traded Quantity (Ton)
11371.72 Ton
Total Traded Value (Crore)
31424.04 Crore
(Source :http://www.enam.gov.in/NAM/home/( Retrieved Date: -19-05-18 at 8:45 pm )
e NAM
Cont….

27. 27
Cont….
1.86
3
8.42
0
1
2
3
4
5
6
7
8
9
e Transaction /day
e Transaction(crore)
2015 2016 2017
Source: http://meity.gov.in/ ( Retrieved Date: -24-05-18 at 6:45 pm )

28. 28
DBT :Transfer subsidies directly to the
people through their bank accounts.
National Identity Databases ( Aadhaar)
Introduced under the scheme ‘UIDAI’ (Unique Identification
Authority of India)
PDS (Public Distribution System)
To overcome the fraud
Aadhaar Pay : Cashless Transaction
Source : https://uidai.gov.in/( Retrieved Date: -17-05-18 at 9:20pm)

29. 29
63
121.1
0
20
40
60
80
100
120
140
Aadhaar users
Aadhaar -Digital
Identity(crore)
2014 May-18
10.5
30.8
0
5
10
15
20
25
30
35
Jan Dhan accounts
Jan Dhan accounts
(crore)
2014 2017
(Source: https://www.pmjdy.gov.in/home)(Source :https://uidai.gov.in)
Cont….

30. More Transparency
Access to Education,
Healthcare and Government
services
Digital India :Benefits
30
Cashless Society
Reducing role of
Intermediaries
Less Paper Work.
Job Creation.
(Source :Gawade et al., 2016)

31. 31
Public-private partnership
Infrastructure Setup
Changing the Mindset
Data Speed and Security
Digital Illiteracy
Effective execution
Digital India: CHALLENGES
( Source : Prabhu et al.,2017 )2017

32. Digital India :Success Story
 Sreenath K, a coolie who cleared the written test of the Kerala
Public Service Commission
 The preparation is just with his phone and earphones as he goes
to his job.
 Sreenath has been earning his livelihood carrying heavy luggage
at Ernakulum Junction in Kerala for the past five years.
 A High school pass-out, Who takes advantage of the free Wi-Fi
Internet service available at Ernakulum station to learn.
31
Source :https://www.thequint.com/( Retrieved Date: -24-05-18 at 5:45 pm )

33. 33
Source : Prabhu et al.,20172017
Strategy to
Promote
Digital India
Proper
Authentication
Smooth
Team work
Literature
in Local
languages
Cyber
Security
Mass Media
Broadcaster
Campaign

34. 34

35. 35
Easy to target and reach more audience at a cheaper price – better penetration
Campaigns can be easily customized and made more targeted
As the world is more dependent on the internet, it helps the business to reach out and
connect with the people on a larger scale.
Saves a lot of money as compared to the traditional way as it is cheaper and efficient
A challenge to reach the population which is still not using the internet
Keeping pace with new trends and technology
Need of deep understanding of changing human behavior and
requirements.
Damage control of bad reviews or complaints on social media or digital
platform is a huge task and can even lead to the closing of PLATFORM.
Data Analysis is still a very big concern and very few people are
professional in it as not many are able to understand what data actually
says.

36. 36
More and More employment for the youth as this field is just growing and number of
professionals are less
If the digital marketing comes everywhere in a full-fledged manner it will help the country
itself to become digital that means major chunk of our population will start leading a life
which will be smarter and faster.
All the operation from railways, municipal organization etc. will become faster and
smoother
Storing of valuable and confidential data of the government organizations will be easy and
secured.

37. 37
Storage of data with full security is still a big question mark

38. 38
 Digital India Program initiated by Government of India is the
leading initiative Which will surely eliminate the Digital Divide of
the country .
 The Digital India initiative of the Government of India can be
successfully implemented with the proactive approach and practical
approach of the farmers, NGO’s and Government authorities
working together.
 Apart from creating a well-designed web portal, accessibility of
technology and resourceful personnel always should be the
criteria for the successful implementation of Digital India Program.
 Various projects of Digital India are still under implementation
phase. Some of the projects may require minute changes in future
depending upon the nation’s requirement.

39. 39

40. 40