Custom reports I wish I had in Google Analytics
•
1 like•10,994 views
People often ask if they should use another tool than Google Analytics. In this presentation, I am showing a few ways to work with the GA API to obtain some compelling visualizations. Here are the eight types analysis we are proposing to go beyond the Analytics functionality: - Box plots & Histograms - Rolling Averages - Decomposing & Forecasting traffic - Growth over traffic - Bubble chart overviews - Pareto analysis - Bars & Lines - Multi-channel analysis Most of our visualizations are built with the help of R, Tableau and D3.js
Recommended
More Related Content
Similar to Custom reports I wish I had in Google Analytics
Similar to Custom reports I wish I had in Google Analytics (20)
Recently uploaded
Recently uploaded (20)
Custom reports I wish I had in Google Analytics
- 1. Custom reports I wish I had in Google Analytics 8 ways to look at GA data using visualization techniques
- 2. Should we use any other tool than Google Analytics?
- 3. It’s not about not using Google Analytics. It’s about trying to uncover stuff you don’t even know it’s there.
- 4. 1. Box Plots & Histograms
- 5. Daily traffic by weekday 1st Boxplot [built with R]
- 6. Daily traffic by month of year 2nd Boxplot [built with Tableau]
- 7. Daily traffic by weekday - split by gender 3rd Boxplot [built with Tableau]
- 8. Conversion rate comparison 4th & 5th Boxplots [built with Tableau & R]
- 9. Histograms
- 11. Traffic by day part 2nd Histogram [built with R]
- 13. 7-day rolling average 1st average line [built with Tableau]
- 14. 7-day rolling average 2nd average line [built with R]
- 15. Conversion rate average 3rd average line [built with Tableau]
- 16. 3. Decomposing & Forecasting
- 18. Traffic forecast (daily) [built with R]
- 20. 4. Growth over traffic
- 21. Monthly traffic comparison side by side Year-over-Year bar chart [built with Tableau]
- 22. Year over year growth rate Percentage of growth [built with Tableau]
- 23. Month over month growth Percentage of growth [built with Tableau]
- 24. Cumulative sessions & transactions Total amounts [built with Tableau]
- 26. Traffic sources overview Traffic vs conversions [built with Tableau]
- 27. Traffic sources (clustered) Traffic vs conversions grouped into colored clusters [built with Tableau]
- 28. 6. Pareto analysis [80 - 20]
- 29. 20% of Landing Pages that bring 80% of Transactions Pareto chart - conversions [built with Tableau]
- 30. 20% of Landing Pages that bring 80% of Traffic Pareto chart - organic traffic [built with Tableau]
- 31. 7. Combining Bars with Lines
- 32. Traffic vs conversion rate per landing page
- 33. Traffic vs conversion rate per browser resolution Bars vs Lines [built with Tableau]
- 34. 8. Multi-channels - visual analysis
- 35. Traffic source paths to conversion Sunburst - assisted conversions [built with R & D3]