1. English II Weeks
Camilo A. Méndez Q.
Maria E. Doza
Final Draft!
1. Title: Caprins, choose your style! (cell phone accessories)
2. Objectives: the objectives of our project were:
To analyze the shopping habits of the students in Unitec
To find how often the students buy mobile accessories
To identify buying motives of the target
In the second advance we explained the exactly points of the survey that
we made to students of marketing and advertising, between 20 and 45
years old.
Some points that we made were: what is your favorite accessories? How
many money do you spend? What kind of accessories do you use?
3. Results
Most used accessories:
headphones Linings Screen savers
Students Mkt & Advertising
16 % 42% 71%
How many money spend:
10 to 30
hundred pesos
40 to 60
hundred pesos
70 or more
Students Mkt & Advertising 49% 14% 11%
2. Our products
Linings Screen savers Chargers
4. Conclusions:
Finally, We liked this project because with research and surveys we realized
that the students of Unitec advertising marketing, between 18 and 25 years,
buy more non-marking or protective for my phones, since this product varies
in terms of style and color. So can grow our business every day knowing the
specific needs of individuals.
We chose this topic because it is actually a business that is already running
and thanks to this we can improve our service and our products.