TeleGen Essay

TeleGen Essay
.
TeleGen and Global Case Study
Team development is a key for a success in any project venture. The skills mixture and cost are
factor in team creation. TeleGen simulation focus on the functions of R&D, and revitalizing the
R&D to improve a company's situation, and to improve delivering switches to the company's major
clients. Moreover, motivation requires a sense of balance for communication, structures, and
incentives. In the test case, there is motivation for Hewlett Packard and that is why they are around
today.
Memo to TeleGen's CEO
To: Richard Gehlen – CEO
From: Team A
CC: James Angleton–VPF, Margareth McLeod–VPHR, William ... Show more content on
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After the simulation, the decisions made will turn TeleGen around, and revitalize the R&D functions
of the company.
Memo to HP
To: Tommy Lau
From: Team A
CC: Frank Cloutier
Date: 9/15/2013
Re: Hewlett Packet Singapore Asian Language Printer
Situation Description
Hewlett Packard is looking to manufacture the company's first Asian language printer. The company
is looking to sell the printer in Asian markets including Japan, but there are significant risks
involved with sell the printer in Japan. Japan's market is already saturated with competition
including Epson and Canon. Epson and Canon already off a desktop inkjet printer that is smaller in
size than HP's Deskjet printer. The Japanese culture also tends not to purchase from brands that are
not well known in the Japanese market for fear the company may go out of business. Brand–
recognition is important when entering the Japanese market.
Recommended Solution
The recommended solution for HP entering the Japanese market is two–fold. The company must
first take the existing DeskJet product and innovate upon that technology to make a product that
differentiates itself from the competition. According to Warsh (1995) "if you succeed in making
people think you are better than the rest, you can earn somewhat higher margins than the supplier of
so–called commodity goods and services –– because people will

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The Hewlett-Packard and Compaq Merger Analysis
The Hewlett–Packard and Compaq Merger Analysis
The Proposed Merger with Compaq
HP entered into an agreement with Compaq Computer Corporation in September 2001. In this
definitive agreement, HP is going to purchase all of Compaq's common shares outstanding, and pay
a total price of 0.6325 shares of its common stock for each share of Compaq's common stock.
To evaluate this transaction for the benefits of HP's shareholders, we use the excess earnings model
to forecast HP's stock price if it standalone, CPQ's stock price as a separate company and the stock
price after the merger. Then we make a comparison between HP's stock price when it operates alone
and the stock price after the merger to make the decision of merger.
HP as Standalone ... Show more content on Helpwriting.net ...
Based on the above considerations, the Ke ratio of the merger company will be 11.54%.
Furthermore, for the revenue growth and ROE of the merger company, there are more risks than
benefits. HP's revenue may have a recession curve in the short term. Although the merger will bring
cost savings of $2.5 billion, HP cannot realize these expected benefits immediately. Other than this,
there were questions on the organization culture as well. If HP could not manage its organization
properly, integration would only add on to the difficulties. The biggest factor of all is that to
integrate the culture existing in the two companies would be a very difficult job. Based on all the
considerations, we assume that the revenue growth rate after the merger would be 3.5% and the
ROE would be 11%. And as a result, the combined stock price would be 9.0. (See Exhibit 3).
Conclusion
Based on the results of the valuation model, we made the assumption to project the financial
performance for HP, CPQ and the combined company, which is reflected in the stock price. As
shown in Exhibit 4, the shareholders of HP will have the loss of 1.85 which is negative. In the
contrary, the shareholders of Compaq will earn the benefits of 2.52 from the merger. In the view of
what have analyzed above, as an advisor for HP's shareholders, I don't recommend that HP go ahead
with this merger acquisition of Compaq.
Exhibit 1
HP standalone Estimated Stock Price Assumptions | "Live"

Merger Of Hewlett Packard Company
INTRODUCTION
The paper will examine the merger of Hewlett–Packard Company (NYSE:HPQ) and Compaq
Computer Corporation in 2001. The following key issues will be examined:
–reasons for the merger
–reasons against the merger
–assessment of the performance of the consolidated company since the merger completion.
BACKGROUND OF THE COMPANIES
Hewlett–Packard (HP) is a leading technology solutions provider for both consumers and
businesses. "We invent, engineer and deliver technology solutions that drive business value, create
social value and improve the lives of our customers" (Hewlett–Packard Company – Company
Profile, 2002). Hewlett–Packard was created in 1939 by two Stanford University Graduates,
William Hewlett and David Packard. The company had a product line of eight items a resistance –
capacity oscillator. In 1998, Hewlett–Packard launched a comprehensive review of its operations. In
July, 1999, HP named Carleton (Carly) S. Fiorina as President and CEO. Fiorina was responsible for
HP's reorganization into a company that "makes the internet work for businesses and consumers."
(Hewlett–Packard Company – Company Profile, 2002). HP had positioned itself to deliver Web
services, intelligent devices and servers and infrastructure of servers and software.
Compaq Computers built a portable PC in 1980 that met a lukewarm reception. In 1982, HP entered
the market with IBM clones – computers that looked and performed like IBM PCs, but with a price
point much lower than the IBM

Eco/365 Week 3 Lt Paper
Current Market Competition: Analysis
Name
ECO/365
Date
Teacher
Current Market Competition: Analysis
Electronics over the past fifteen years have become an everyday essential in today's market. The use
of personal computers skyrocketed from being in higher income households to common place in
almost every home. Equalus Inc. is excited to jump into the world of desktop computers and
notebooks by providing service to the masses of a "build–your–own" personal system with tech help
and customer service all originating within the United States. Based on a series of questions Equalus
will be able to build a desktop or notebook to the user's needs. Consumers will no longer wonder if
their purchase will be able to ... Show more content on Helpwriting.net ...
All of these technological advances by HP receive the attention of Japan and China where HP
expanded in hopes of continuing to invent newer and better technologies in the future. Since the 90's
HP has gone on to invent many other firsts like the first all–in–one device and is the first company
to recycle ink cartridges. They have also acquired many smaller companies like Snapfish and
Compaq to grow the company to being one of the industry leaders in personal computing. (Hewlett–
Packard, 2013).
Market Factors Computer technology is constantly advancing over software and hardware that is
available at any one given time. These constant changes affect how long computer products can sell
for a premium price but also can make it cheaper for those consumers that are not interested in the
newest and latest components. Personal computers (PC), also known as desktop computers, are
common place in jobs, schools and homes. The demand for personal computers is constant and
revolving since components of computers gets better and more powerful with time. The target
market then becomes anyone that uses a personal computer for home or work. HP uses the fact that
computers are a common item in any office or home to their advantage and offers not only PC's but
other accessories pertaining to computers as well. While HP currently excels at providing a product
for a decent price they are missing out on consumers that Equalus will focus

Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the...
Dell Inc. in 2008: Can it overtake Hewlett–Packard as the Worldwide Leader in Personal
Computers? Dell is a global company that delivers products and services in more than 190 countries
and over 40000 employees who live and work on six continents. The company deals in enterprise
computing products, desktops, monitors, printers, notebooks, handhelds, software and peripherals
with a focus on fully integrated improved environmental performance into business. The company
had gone through many ups and down from its inception in 1984 and has to face many challenges
and competitions to stay ahead in the market (Kolter and Lee, 2008). This paper strategically
discusses the fall and rise of Dell Inc from 2007 to 2008 and to compare Dells ... Show more content
on Helpwriting.net ...
Dell products received over 400 awards relating to design, quality and innovation in 2007 while
generating revenues of $61.1 billion with profits of $3 billion, majority of being generated through
sales of personal computers at $19.6 billion. Resource Based View Approach Dell's strategy
constitutes of four tenets to delivering superior customer value by selling direct to customers
eliminating wholesale and retail dealer, allowing customer to built custom built product to meet the
consumer's need, highly efficient supply chain and manufacturing organization, and by delivering
added value to customers. Dell Inc follows resource based view (RBV) strategy as it tries to achieve
a competitive advantage over its rivals by using the

The State Of Colorado Utah
In 1861, the U.S Government made the border of Colorado because of how big it was getting.
Colorado has been said to the United States as the 38th state.The nickname for Colorado is The
Centennial State.The state animal for Colorado is the bighorn sheep. The state bug is the hairstreak
butterfly. The state reptile is the western painted turtle. The state bird is the lark bunting. The state
fish is the greenback cutthroat trout. The state fruit is the peach. The state flower is the Colorado
blue columbine. The state motto for Colorado is Nile Sine Numine: Nothing without Providence.
Colorado in spanish means colored red. The capital for Colorado is Denver. The cheeseburger was
invented in Denver. The major cities of Colorado are ... Show more content on Helpwriting.net ...
The natural and organic food that sells in Colorado are potatoes, barley, lettuce, sweet corn,
cantaloupe, and winter wheat. The cities and towns that attract a lot of people are Denver,
Breckenridge, Colorado Springs, Steamboat Springs, Vail, and Boulder. In Colorado, unfortunatly
another thing that attracts people is that it is legal to smoke marijuana. Colorado has dry winters,
very cold and really hot days, rare blizzards, and very common big thunderstorms. The highest
mountain of Pikes Peak, a national park in Colorado, is 14,110 feet tall. The Rocky Mountain
National Park has mountains, lakes, and quite a bit of wildlife. The Mesa Verde National Park is an
interesting place to visit in Colorado because of its American Indian ruins. The National Park called
Black Canyon of the Gunnison has black bears, coyotes, and occasional sights of bobcats and
cougars. An interesting place to visit in Colorado is well known for how the rocks form there and for
hiking and mountain bike riding and so this place is called Garden of the Gods. Maroon Bells is an
interesting place to visit because of its snowmass, high mountains, rivers, and lakes. Vail is an
interesting and popular place to visit and its known for people coming there to ski. Mount Evans is a
popular place known for its amazing mountain views over 14,000 feet. Colorado is America's eighth
biggest state by its land mass. Gold was discovered in Colorado

Disclosure : Hewlett Packard 's Secret Surveillance Of...
The case study that was analyzed is, "Unauthorized Disclosure: Hewlett–Packard's secret
Surveillance of Directors and Journalists," by Anne T. Lawrence, Randal D. Harris, and Sally Baack.
The ethical issues presented through the case deal with Hewlett–Packard Company (HP). HP is a
major international company in the computer and technology market. The company describes itself
as a "technology solutions provider to consumers, business and institutions globally." Their credo is
called "HP way", which focuses on points such as trust and respect for individuals, high level of
achievement and contribution, business conduct with uncompromising integrity, objectives through
teamwork, and encouragement of flexibility and innovation (Newman). The problems faced by HP's
board of directors were a lack of accountability with HP's credo. If the "HP way" was followed by
them, these ethical issues would be avoided. It also promotes a bad example by the high–level of
management of this globally powerful organization. The ethical issues presented in HP were actions
from the board members. They ignored the values and beliefs of the company. It resulted in
disrespect amongst coworkers and even HP consumers. It broke the trust within the board of HP.
Trust is imperative to a business and part of the "HP way," the core value of the company. It is a
tremendous fault for a company in a global level such as HP. During the investigation, other ethical
issues evolved in an attempt to solve the

Analysis Of Hewlett Packard And Dell Packard Enterprise
Breaking up is a hard thing to do; whether it is with a girlfriend or another company, the process is
hurt a headache waiting to happen. However, due to hard times and demanding environments,
business are choosing to "de–merge" to make a play on major change. Hewlett–Packard is a
business that is quite familiar with these hard times. Not to say that they've been struggling with
selling their product, but keeping up with the times is something that H–P has not done the best of.
At one time, Hewlett–Packard was leading the world in PC manufacturing for five straight years
(Gartner, 2014). Why, after so much success in year's past, did HP decide that is was time for major
change? Well, they figured that, by splitting HP into two separate companies, they would be giving
each respective company its best chance of thriving. Now, instead of being Hewlett–Packard, the
two companies are: HP Inc. and Hewlett–Packard Enterprise. Development and distributions of
hardware for computers and printers is now the forte of HP Inc., while HP Enterprise will sell
commercial computer systems, software, and tech services. CEO of HP, Meg Whitman stated,
"Today, I'm more convinced than ever that this separation will create two compelling companies
well positioned to win in the marketplace and to drive value for our stockholders, (Vanian, 2015). I
believe that Whitman is right by saying this because by separating HP into two companies, this
allows financial and human resources to be allocated to

Hewlett Packard Company In Vietnam Case Summary
Hewlett Packard Company in Vietnam
Case Summary
John Peter, a Marketing Manager of Hewlett–Packard Asia Pacific (HPAP) was evaluating HPAP's
long–term strategic investment options for doing business in Vietnam. Before start up business in
Vietnam, John needs to know the current business environment in Vietnam. History, Economic and
Politic Environment are important to know about the country whether is stable from others control.
Current workforce is important to find the skillful employee when it's start up the factory in
Vietnam. Foreign exchange and investment regulations are also important to know whether Vietnam
market was open to global market or not. Hence, facility in Vietnam such as financial services,
communicate services, ... Show more content on Helpwriting.net ...
It is because through the joint venture, the company is more familiar with the situation of the
company there. The negative outcome is that the management system different between the
company. So it is hard to make a decision making. It is because there is different opinion of each
person.
2. Independent
The positive outcome of this strategy is that the company will get more profit. It is because the
company no need to share the profits with others company. The negative outcome is that it is more
risky. The government will take action to take over the company because there have no
acknowledge of the company.
3. Franchising
The positive outcome of this strategy is that the company is easy to control the market. It is because
through the franchising, the local company needs to get the agreement contract from the main
company. The local company can manage the local market well because it has already familiar with
the cultural of that country. The negative outcome is that the local company didn't follow the rules
that have set by the main company and boycott them because they take control of the business.
The Best Strategies and Justification
1. Joint venture with Local partner
The best strategy to resolve the problem of "What strategies that Hewlett–Packard Company should
adopt to explore the Vietnam market" is joint venture with local distribute. The Hp Company doesn't
know with the environment there so through the Joint–venture, the company can more

Hewlett Packard Case
Hewlett–Packard
Deskjet Printer Supply Chain
[pic]
Presented to
Professor D Krishna Sundar
Indian Institute of Management, Bangalore
On
October 29, 2010
In
Partial Fulfilment of the Requirement for the
Operations Management in the
Post Graduate Programme
By
Abhinav Sinha
Avinash Radhakrishnan
Kaustubh Fule
Rakesh P
Trideep Basu

1011005
1011017
1011030
1011047
1011066
Contents
Abstract 3
Introduction 3
HP 3
Printer Retail Market 3
Vancouver Division 4
Situational Analysis 4
The Supply Chain 4
Demand 4
Inventory Model for Existing Supply Chain 5
Problem Definition 5
Alternatives 5
Evaluations of Alternatives 5
Have higher levels of Inventory 5
Use Air ... Show more content on Helpwriting.net ...
For selling the printers in Europe, HP had to add the right power supply for the intended country and
also the instruction manual in the correct language. Since testing with power supply was a part of
FAT, this customization was also done at the FAT plant unlike its computer division which delayed
this process to the Distribution Centres (DC). The inventory was carried at the Distribution Centres
and not at the factory.
Demand
In the Europe DC, it was becoming common to have product shortages for model demands from
some countries while inventory of some other model kept piling up. The target inventory levels at
DC were set by a rule of thumb and were proving ineffective. The primary reason for this seemed to
be the magnitude of variation in demand.
[pic]
[pic]
Inventory Model for Existing Supply Chain

Since the variation in demand is high, a fixed order quantity model would have been suitable for
modelling the inventory management process at the European DC of HP. We could have arrived at a
suitable reordering point looking into the lead time and demand variation in that lead time.
However, ordering cost is not available and is hard to estimate given the facts in the case and hence
we reject this model.
We propose to use the Fixed–Time Period Model with Safety Stock for this

Building And Managing A Company
The HP Way Building and managing a company to become successful takes lots of hard work and
determination from the company's management. The founders of the technology company Hewlett
Packard (HP), Bill Hewlett and Dave Packard set out to do just that. The vision of success for the
company was clear to the founders. Bill Hewlett and Dave Packard formed a two–person company
in a rented garage, which was the original Silicon Valley startup. Working with limited resources,
the pair created a series of products and set the course for a legacy of innovation and leadership.
However, this paper provides a review of the history, strategic direction, and the management
practices that describes how HP encountered a downturn under one leader and ... Show more content
In its strategic direction, the 'HP Way' is what truly differentiates HP from other companies in the
industry. It guided employees on how to act, treat each other, and conduct business. In 2012, HP
introduced 'The HP Way Now.' It is a cultural ecosystem grounded in the past, but relevant for our
present and future, with a focus on what truly differentiates HP from the rest. HP used a style known
as 'manage by walking around.' They encouraged senior executives to get out, bypass middle
management, and spend time with the line workers. They believed through these two–way dialogues
that line workers would understand how they impact strategic objectives. In addition, senior
management would recognize required changes to corporate strategy that might be otherwise
invisible from their lofty perches. Managing by walking around was a way to get everyone on the
same page; what HP believed was the secret to their success. They became one of the first
businesses to endorse the idea that employees, customers, and the community have as valid an
interest in company performance as do the shareholders. In 1957, the true leadership strengths of
Bill Hewlett and Dave Packard became apparent to the world, when the company went public.
According to Kaufman, "Bill Hewlett and Dave Packard's legendary management style, which came
to be known as the 'HP Way,' has been the topic of many case studies by ivory–tower professionals,
management theorists,

Personal Statement : David Packard
David Packard
Born: September seven, 1912
Pueblo, Colorado
Died: March twenty six, 1996
Palo Alto, California
Cofounder, Hewlett–Packard Company
When he fashioned Hewlett–Packard (HP) along with his partner William "Bill" Hewlett (1913–
2001), David Packard honored his personal pledge to advance science and technology. power unit
introduced many innovative merchandise, as well as the hand–held calculator and therefore the dot
matrix printer. It additionally influenced alternative businesses with its management vogue. Packard
insisted that managers keep in touch with workers, and he practiced what he known as "management
by walking around." power unit staff known as him Dave, and that they recounted stories that
showed he was only 1 of the ... Show more content on Helpwriting.net ...
Hewlett came from a moneyed family, whereas Packard worked in an exceedingly native eating
place to earn more money. however they shared a love of the outside and natural philosophy. In
1934, they talked regarding beginning a business with many alternative classmates. That plan,
however, was delayed once Packard took employment at General electrical (GE) in urban center,
New York.
Packard spent four years at GE, learning additional regarding natural philosophy and learning
management skills. He and Hewlett stayed in touch, and had their initial official business meeting in
August 1937 with plans to start out a firm known as the Engineering Service Company. Packard
took a leave of absence from GE successive year, shortly once marrying Lucile Salter. Returning to
town, he began his partnership with Hewlett whereas taking categories and dealing nights.
Creating the power unit manner
By the top of 1938, Packard and Hewlett had their initial product prepared purchasable. they found
that every partner had his own abilities. As Packard wrote within the power unit manner, "Bill was
higher trained in circuit technology and that i was higher trained and more responsible in producing
processes. this mix of skills was significantly helpful in coming up with and producing natural
philosophy merchandise."
David Packard engineered his initial radio employing a vacuum tube–a common device in early
electronic equipment–two

Technology And Corporate Culture : Hewlett Packard
Since 1939, Hewlett–Packard has been a leader in technology and corporate culture. Founders, Bill
Hewlett and Dave Packard, were peers at Stanford University, where they met as engineer students.
Their professor, Fred Terman, encouraged them to start a technology company together, although
they went their separate ways after graduation they eventually re–united. The partnership, Hewlett–
Packard, began in a rented garage, 12 by 18 feet, located in Palo Alto, California. With $538 in US
Capital, in this small space, proto types were produced such as a diathermy machine, and an electric
eye for automatic toilet flushing. This geographical location was largely agricultural with orchards
and farms, but the huge success of their company transformed the areas landscape and culture so
much, that it is now a historical landmark designated as, "The Birth Place of Silicon Valley."
They originally wanted to name the company 'Engineering Service Co.' and had ideas to produce
products such as bowling lane signals and harmonica tunes. Sometimes the two even used the
Packard family oven to put finishing touches on their products, though they finally had a significant
breakthrough when Walt Disney purchased 8 oscillators to precisely tune theatres for 'Fantasia.'
They named their product 'The HP Model 200A,' to come across as an established company. Walt
Disney is one of the most famous American motion picture and television producers as well as the
creator of Disney Land; this was

Case Study Of Hewlett Packard
Introduction "Bill Hewlett & Dave Packard founded Hewlett Packard (HP) in a one–car garage in
1939. Its first product was an audio oscillator which was used as an electronic test instrument by
sound engineers. Its first customer was Walt Disney Studios. For the first twenty years, HP's
products were predominantly electronic test & measuring instruments for engineers & scientist.
Since then HP has added computers, calculators, medical electronic equipment, instrumentation for
chemical analysis & solid–state components. In 1980 sales had grown at a compounded rate of 23%
over the last decade whereas net profits had compounded at 27%. Such a growth was consequently
followed by the increasing number of employees which rose to 57,000 across the world. There are
currently twenty manufacturing locations across United States & eight others around the world."
(Beer, Michael, & Richard, 1982) "The case study is about the management style of HP – "The HP
way". The HP way includes a participative management style that supports even demands,
individual freedom & initiative while emphasizing commonness of purpose & teamwork. Trust &
openness in relationships ... Show more content on Helpwriting.net ...
Cross boundary projects are assigned to adhoc task forces. The overall culture at HP is decentralized
& informal, for some organizations decentralization is effective but some structure &
standardization is still required to maintain a standard. In order to support & implement team work
special recognition awards are not given to divisions or employees that perform well. All employees
at HP have same profit sharing & stock options eligibility; no executive performance bonuses are
given to high performing employees. When low & high performing employees are rewarded equally
then how would high performance be sustained &

Nt1310 Unit 2 Written Assignment
Written Assignment Unit 2 I chose Hewlett–Packard to analyze and see how this company looks like
from inside. I think Hewlett–Packard has come this far because they don't lose their essence, they
don't lose their heart through the years. Even now, that there are lots of new companies offering
good computers and software for less money. For big companies like Hewlett–Packard is very
important to set goals and after reading more about his company, now I know why it has become
one of the most important companies in the world.
Data and Goals: In 2014 they were focus on:
Business–led ethics and compliance messaging and communications.
Continue to emphasize and recognize ethics champions.
Continue to improve and enhance due diligence on ... Show more content on Helpwriting.net ...
Hewlett–Packard has a very interesting strategy that at the end is going to give them the respect of
their clients. They say: "We believe in the talent and creativity of our people to develop and harness
technology and services that can stimulate economies, elevate people from poverty and sickness,
and help solve the world's environmental challenges. We achieve this by fully integrating citizenship
into our business strategy." I have to be honest and say that after what we see in a company there are
lots of business strategies to keep the company alive. It is not just trying to sell more computers than
other companies; it is also, use all that they have to continue on the market for a long time, for
example inventing new things that can get customers attention. Companies have to deal with lots of
problem; bad economy, competitors, etc. But they have to be smart enough to win and continue on
the road. This is not just one person work, it is a big groups of people work, and all of them should
be recognized for their

Hp Inc. : Company Description, Mission Or Purpose...
HP (Hewlett Packard)
Company description, mission or purpose statement, or mini–history (Keep it very brief)
Answer: HP Inc. (often known now as just "HP") is an American technology company, created on
November 1, 2015 as one of two successors of Hewlett–Packard, along with Hewlett Packard
Enterprise. It develops and provides hardware, such as personal computers and printers. It is the
legal successor of the old Hewlett–Packard. The split was structured so that Hewlett–Packard
changed its name to HP Inc. and spun off Hewlett Packard Enterprise as a new publicly traded
company. HP Inc. retains Hewlett–Packard 's stock price history, as well as its NYSE ticker symbol
of HPQ (whereas Hewlett Packard Enterprise uses a new ticker, HPE).
HP Inc. is the larger successor of Hewlett–Packard in terms of revenue. It recorded US$57.3 billion
in revenue in 2014, compared with Hewlett Packard Enterprise 's US$53 billion. 50,000 employees
will work at HP Inc., and Dion Weisler has been announced as CEO of the new company created as
a result of the Hewlett–Packard Co. separation.
Product descriptions (Don't make these up), product categories and new product development?
Answer: These are the list of the product categories of the HP:
HP Categories of Printers:
Black and White Laser Printers
Color Laser Printers
Laser Multifunction Printers
Inkjet All–in–One Printers
Specialty Photo Inkjet Printers
Business Ink Printers
Color Inkjet Printers
HP Design jet Large Format Printers
HP Indigo

Case Study : Crushing The Crackberry
Case Study Crushing the CrackBerry By the summer of 2012, the company that created the
legendary BlackBerry, the "crackberry", the use of which caused loyal users to become addicted
now seemed to be on a collision course with oblivion. All signs pointed to Research in Motion,
RIM, the company who at the beginning of the new century invented a handheld device that spread
like wildfire, either being eviscerated for its parts or sold at fire sale prices. As RIM announced yet
another quarter of disappointing earnings in July 2012, its reputational fall from grace was stunning
in its quickness and severity. RIM's decline was also testimony to the importance of effective public
relations in the growth and development of a company and its products. RIM was founded in
Waterloo, Ontario, Canada by Greek Canadian Mike Lazaridis, a computer genius who at the age of
12 won a prize for reading every science book in his local library. Together with his RIM co–chief
executive Jim Balsille, Lazaridis introduced the revolutionary BlackBerry wireless mobile device in
1999, and the results were electric. Celebrities Lady Gaga, Brad Pitt, Nicki Minaj and Kim
Kardashian were pictured with their BlackBerry devices by their side. The rise of "CrackBerry
Nation" seemed unstoppable. Until the Apple iPhone entered the market. Competition from the
iPhone and later Verizon's Droid Razr along with various other "smart phone" upstarts caused RIM
to lose its business focus and its public relations edge.

Hewlett Packard Company Case Study
HP–Network Printer SGSCMF–003–1999
Stanford Global Supply Chain Management Forum
SGSCMF– 003–1999
August 10, 1999
Hewlett–Packard Company: Network Printer Design for Universality
Introduction Sarah Donohoe, manufacturing engineering manager of the network laser printer
division at Hewlett–Packard Company (HP), listened intently to her colleagues at the project review
meeting for the development of their latest new product. With Sarah at the meeting were Jane
Schushinski, marketing manager, Leo Linbeck, head of product design, and David Hooper, the
controller of the division. The main topic for this meeting was the decision of whether or not to use
a universal power supply for the next generation of network laser printer, code–named ... Show
more content on Helpwriting.net ...
I will never see the day when there is not yet room for improvement. Through time, HP's focus on
innovation had brought the world products such as the handheld calculator and the inkjet printer. In
1992, the company continued to invest heavily in technology, spending $1.6 billion or 10% of
revenue on research and development. The high levels of investment have paid off. For three
straight years, over half of HP's orders had been for products introduced within the last two years.
Changing Market Conditions In the early 1990's, while technological innovation continued to drive
the company's success, many business units were being forced to compete on other dimensions. In
consumer product lines, low prices, broad availability and ease of use had become competitive
requirements. Lew Platt, HP's current President and Chief Executive Officer, once acknowledged
the importance of improving customer service and responsiveness, We're not doing as good a job in
order fulfillment as we need to. In fact, it's where we get our lowest marks from customers. We have
to be a lot easier to do business with. Improvement in order fulfillment will strengthen HP's
competitiveness, increase customer satisfaction and reduce expenses, so this is an
2
HP–Network Printer

Hp Company Swot Analysis
Hewlett–Packard SWOT Analysis
Strengths Hewlett–Packard is a global technology company and after its merger with Compaq it
became world 's biggest computer hardware and peripherals company in the world, ranking 20 in the
Fortune 500 list. Company is doing business in more then 170 countries including the ones that are
developing and under–developed. Being a large company gives HP many advantages like
dominating the market for printers, both laser and inkjet, and both for consumers and companies
using the economies of scale. The company is also taking an active role in developing the capacity
of new markets all around the world, engaging with other multinational corporations, non–
governmental organizations and other world ... Show more content on Helpwriting.net ...
The company has a leadership in public and wireless local–area networks which enables HP to
integrate its printing products and softwares using Bluetooth technology so that people can even
print from their mobile phones. The company also focuses on Internet–protocol (IP) telephone
technology to leverage networks for voice and video communication that drives cost savings for
service providers and customers which is an important strength among competitors.
Weaknesses
Hewlett–Packard 's majority of earnings are coming from its printing supplies division. This makes
the company 's total earnings extremely sensitive to this segment. which is a potential weakness for
HP. HP also lost shares in the PC and server markets between 2002–2003 while its top competitors
Dell and IBM increased their shares in the same period. The company 's profitability is currently
very low at the server and storage markets. Some analysts evaluate HP 's weak peformance as
signaling a trend for IT spending (Rivlin, 2004).
Opportunities Hp expects recovery in the personal computer market during 2004. The company
launched more then 150 products between 2003 and 2004. Product launches are expected to support
the growth of higher margin. HP is currently seeking opportunities in the Business Process
Outsourcing area which IBM indicated

Hewlett Packard Strategy Report
Table of Contents Company Profile 1 Industry Environment 3 Competitors & Competitor
Market Share 3 Products & Services Produced by Firms in the Industry 3 Which Strategies are
these firms pursuing? 4 Porter's 5 Forces 5 Threat of New Entrants 5 Buyer Power 5 Supplier Power
6 Threat of Substitutes 6 Rivalry Intensity 7 Strengths 7 Innovation 7 Size and Scale 8 Synergies
among products and services 8 Brand name 9 Product manufacturing 9 Weaknesses 9 Acquisitions 9
Supply Chain Dependencies 10 Flat R&D spending and less patents 10 Financial Performance
11 HP vs. Industry 12 Non–Financial Performance 13 Opportunities 13 Cloud Computing 14
Emerging Markets 14 Supply Chain ... Show more content on Helpwriting.net ...
While Hurd was considered a decent CEO, a scandal emerged consisting of missing funds and legal
issues which ultimately resulted in his resignation. HP brought in Leo Apotheker to replace Hurd as
CEO. Unfortunately for the company, Apotheker proved to be an incompetent leader who did not
know how to succeed in the market and deal with the press. In August 2011, Apotheker decided to
utilize a "surprise press release" to announce that HP was planning to spin off from its PC business.
As a result of this unexpected announcement, investor confidence plummeted as did HP's stock
price. After less than a year as CEO, HP's board of directors fired Apotheker. Meg Whitman, the
next CEO who previously ran eBay, unfortunately took control of a company which dropped 50% in
corporate value. ("Leo Apotheker Dumped as HP CEO.")
Although Whitman possesses no experience in the IT industry, her past in politics and success at
eBay has given HP hope that they can once again achieve sustained profitability. The company's
success will rely heavily upon the decisions made in the next few years.
Industry Environment
HP is a player in 4 different yet related industries. The four industries are the computer
hardware/personal computing, computer software, IT services, and IT consulting industries. We will
focus on the personal computer and tablet industry.
Competitors &

Evaluate the Concepts of the Melting Pot and the American...
Computers
Personal Computers
Stephen Kemper
August 12, 2012
ENGL 106–1203B–227
Instructor: Steven Huffman
Abstract
In this compare and contrast essay the graphics, RAM or random–access –memory, connectivity,
optical drive, storage, and price were identified and explained in detail on the computers that were in
question of purchasing for a company. The three computers examined for purchase by the company
were the Hewlett Packard Compaq 6300 Small Form Factor desktop Personal Computer, the
Hewlett Packard Compaq 8300 Elite Small Form Factor desktop Personal Computer, and the
Hewlett Packard 21 All–In–One workstation w/400W 90% Energy Efficient Chassis Personal
Computer. It is determined that the Hewlett Packard 21 model is the ... Show more content on
Helpwriting.net ...
The storage was also evaluated by management when comparing and determining which computer
would best suit the company's needs. According to our Hewlett Packard representative, Mr. Ibanez,
the Hewlett Packard 6300 model contains a storage of "Intel ® Core T i7–3770 Quad Core
(3.40GHz, 8MB cache, 4 cores)," the Hewlett Packard 8300 model contains a storage of the same
specifications for the Hewlett Packard 6300 model, and the Hewlett Packard 21 model contains a
storage with the following specifications "Intel ® Xeon ® Processor E3–1245 3.3 8M 4C 95W
GT2." The user will need as much storage as possible on a personal computer. It is an essential
specification to have. The more storage space the user has the faster the computer will run, which
also means faster data transfer and seek times according to Jason Cross. The price of these
computers also were considered as a significant factor in determining the type of personal computer
to be purchased for the company, The Hewlett Packard 6300 model cost $849.00 per item, the
Hewlett Packard 8300 model cost $949.00 per item, and the Hewlett Packard 21 model cost
$2899.00 per item. Although the price of the product is important, the specification on

Hewlett Packard (HP)
In this report, I will be introducing the client, Hewlett Packard (HP), and their background for better
understanding of the company. Following this, I will be providing an analysing on a crowdsourcing
platform chosen, Innoget, a business model for this platform and analysing the platform in which it
benefits HP. Introduction Hewlett Packard (HP) is an American global information technology
company founded in 1939 by Bill Hewlett and Dave Packard. The two friends believed in making
products that would make a difference for the customers (http://www8.hp.com/us/en/hp–
information/about–hp/history/founders.html). They started out from testing electronic equipment to
being a world leading computer manufacturer. They focus on three key areas in their company to
ensure their business thrives and these three areas are human welfare, economic standing and
environmental issues. According to the website, they have several goals for various sectors. For
human progress, they believe in "[a]dvancing overall health and well–being of people" and it states
that workers have benefited from sponsored programs that improve capabilities and working
conditions. They take care or their employees and customers to ensure the highest of satisfaction
behind the scenes and for the customers. This instils loyalty between the employees and managers
and customer satisfaction with can help their reputation. For economical progress, they believe in "
[h]elping businesses and economies thrive" and for

The Organization Structure And Organizational Structure Of...
I. Introduction Hewlett–Packard! The short name of Hewlett–Packard is HP. The HP Company was
founded on 1 January 1939, by William R. Hewlett and David Packard, two recent electrical–
engineering graduates of Stanford University. It was the first of many technology companies to
benefit from the ideas and support of engineering professor Frederick Terman, who pioneered the
strong relationship between Stanford and Silicon Valley. HP is one of the popular Brands in our
country. Most of people like it and some of people against it. In the world the first customer of HP
Brand is Walt Disney Productions, Which purchased eight audio oscillators to use in the company.
The HP is the world's second largest computer supplier by 1997 around $42 billion. It incorporated
in 1947. The sale of HP includes Personal computers, Enterprise servers, Storage devices and
Printers. The Vale and Principles of HP is guide by 1956. And then, it become to improve the value
of the products and services offered to customers. HP also maintains an organizational environment
that fosters individual motivation, initiative and creativity. In 1964 Dave Packard was selected CEO
and chairman of the board. In 1999 Carleton S.Fiorina replaced president and CEO. II. Compare and
contrast the past and present expected different organizational structure and culture ... Show more
content on Helpwriting.net ...
This structure helps Hewlett Packard Company to be popular and also to be rich. And most of time
this structure is systematically so, it can reduce many problem for HP. In the HP Company use the
formal structure like using the good project. Formal structure is deliberately constructed to fulfil
specific goals. And the task structure of our Hewlett Packard Company use person culture. This
culture can cause Hewlett Packard Compnay to reduce some project plan and lose some staff
attraction but it also can help HP staffs have good communication between staffs and the

Financial Statement of Hewlett Packard
Introduction When it comes to the evaluation of the financial situation of a firm as well as
measurement of its performance, the relevance of financial analysis cannot be overstated. It is
important to note that to determine how a given company is performing financially, investors and
other users of financial statements often utilize a number of financial analysis tools including
financial ratios. In this text, I come up with a detailed financial analysis of Hewlett Packard (HP) in
an attempt to determine how the entity is performing from a financial perspective.
Hewlett Packard (HP): An Overview With its headquarters in Palo Alto, California, Hewlett–
Packard is regarded one of the United States' largest information technology firms. Offering for sale
an array of products including but not in any way limited to software, computer hardware products
and other technologies, HP has a diverse clientele made up of governments, large corporations,
small and medium enterprises (SME) as well as individual persons. The company's main
competitors in the diversified computer systems market include International Business Machines
Corp. (IBM), Dell Inc. and Accenture plc (Yahoo Finance, n.p).
An analysis of Hewlett Packard's Financial Performance: Ratio Analysis In the analysis of Hewlett
Packard's financial statements, I concern myself mainly with the firm's balance sheet as well as its
income statement. The analysis in this case covers the past three financial years. All the

Hewlett Packard : An American Multinational Information...
Hewlett–Packard was an American multinational information technology corporation established in
1939. In November, 2015 it split into two new companies, HP Inc. and Hewlett Packard Enterprise.
The former company's employees took great pride in its corporate culture known as the HP Way.
Comprising various values, objectives and practices, this widely admired management philosophy
was based on integrity, teamwork, trust in individuals, innovation and contribution to both
customers and the community. The management used to be part of the team, demonstrating its true
care for the employees. People would be reassigned rather than fired, and those who could not be
reassigned were offered to quit so that their records remained unharmed. Another common practice
was "management by objectives" (MBO) which nurtured innovative thinking and entrepreneurial
spirit by allowing employees to decide upon how their goals could be achieved best. The human
factor was fundamental. However, things changed drastically after both Bill Hewlett and Dave
Packard died in 1996 and 2001, respectively. HP found itself in an extremely competitive PC
market, with its infrastructures falling behind the changing market trends and its revenue growth
slowing down. Measures had to be taken. A new CEO, Carly Fiorina, was hired in 1999 from
outside the company, thus having no knowledge of the HP Way. When the employees were asked to
take voluntary cuts or additional vacation time to save the corporation's money,

What Is The Hewlett Packard Spying Technique Known As...
Introduction
This paper will evaluate the business case study of the Hewlett–Packard scandal of 2006 which dealt
with the spying technique known as pretexting. A description of the events that led up to the scandal
and an explanation of how long the spying went undetected is included along with an evaluation of
the results of the punishment incurred by the perpetrators and whether the charges fit the crime.
Additionally, a discussion on how this ethical breach affected Hewlett–Packard's internal and
external stakeholders over the following years. This paper will also identify ethical violations that
are committed by individuals on a personal level in business organizations.
Brief History of Hewlett–Packard
Hewlett–Packard (HP) was founded by William Hewlett and David Packard in a small garage in
Palo Alto, California in 1939 and grew into a successful company that provided leading
technological innovations. HP grew into a global, high–tech company specializing in developing
and manufacturing information technology (IT) including personal computers, industry servers,
storage devices, networking products, imaging and printing devices, and software. According to
(Packard, 2006), When HP went public in 1957, Packard wrote down the management beliefs he and
Hewlett shared, including a respect for and trust in employees, an environment that fostered
creativity, and a flat management hierarchy (Packard, 2006). These ideals became known as the "HP
Way" and served as a model

Business Strategy For Hewlett Packard Company
1. Introduction
Among global manufacturers, offshoring, obtaining products and services from overseas, has been
one of the most widely used strategies to take advantage of the arbitrage of labour cost. However, in
recently years, reshoring seem to be the new trend in business as a recent survey conducted by the
Boston Consulting Group found that 21 per cent of a sample of 200 executives of large
manufacturers were either already relocating production to the US, or planning to do so within the
next two years. A further 33 per cent said they were considering it, or would consider it in the near
future. [1] Many well–known companies such as Google, General Electric, Caterpillar and Ford
Motor Company are moving part of their production or adding new plants back in their country of
origin.[3]
In my point of view, there is a potential opportunity for Hewlett–Packard Company to reshore part
of their value chain activities in its personal system division back to the US, as detailed proposal and
analysis will be discussed as follow.
2．Company Background
Hewlett–Packard Company (HP) is an American multinational information technology corporation
established in 1939. It provides personal computing devices, enterprise and industry standard
servers, related storage devices, networking products, software and a diverse range of printers and
other imaging products to consumers, small– and medium–sized businesses and large enterprises
across 170 countries around the world. [2] HP was the

Hewlett-Packard Company Case Study Essay
CASE: Hewlett–Packard Company: Network Printer Design for Universality (p. 358–363) Question
1 It allows HP to postpone (product standardization, postponement) the allocation of laser printers
(or specification of printer engine) to specific regions by about two months. Thus, in these two
months the decisions can be made based on the aggregate demand forecast (US & Europe) in all
regions. Production team believes universal power supply can enable HP to better respond to
regional demand (US & Europe) and reduce its inventory costs. Question 2 1. Disadvantages / costs
of the universal power supply include: i. Increase material cost (USD 30/unit) ii. Possible power
play among warehouses / Distribution centers (DCs) when ... Show more content on Helpwriting.net
...
ix. Elimination of costs associated with unused power supply modules (i.e. discarded from
transshipped printers, needing re–configuration at the end of PLC) Question 3 1) When the product
is first introduced into the market, demand is highly volatile and unpredictable (high forecast errors)
as demand is not known with certainty. 2) The cost of stock–outs is higher during the ramp–up (i.e.
introduction) stage of the product life cycle because HP is able to charge a premium due to lack of
competition initially, and the adverse publicity of stock–outs at the beginning can impact the
ultimate success of the product. 3) Therefore, the benefits of risk pooling through the use of the
universal power supply are greater at the start of the life cycle when more safety stock needs to be
held (to avoid stockouts and corresponding costs), and inventory holding costs are high (due to
greater safety stocks). 4) At end–of–life stage, there is less fear of adverse effect on future sales and
therefore cost of stockouts considerably lower (also resellers might steer custs. to wait for the new
incoming replacement product) 5) Toward the end of the life cycle, inventories are reduced, and
transshipment becomes an option to alleviate demand imbalances between different regions.
Therefore, the benefits from a

Hewlett-Packard Case Assignment
Hewlett–Packard Case Assignment
Iman Abdur–Rahim
Prof. Brian Grizzell
Principles of Management BUS302
August 19th, 2011
The first problem that I noticed when I read the case was the fact it mentioned that HP was under
managed. In 2001, HP had 84,400 employees while Carly Fiorina was Chief Executive Officer ¹.
This fact lets me know that there should have been various levels of management from the CEO on
down to the first level employees. In order for a company to be successful there has to be a vision
and direction should be provided to carry out that vision. As CEO, Carly Fiorina took care of being
the face of the company but neglected to provide that much needed direction internally. She could
have organized a senior leadership ... Show more content on Helpwriting.net ...
It would appear that HP made the right decision by bringing on Mark Hurd as its new Chief
Executive Officer. He was brought in to correct a lot of the management deficiencies that Carly
Fiorina left behind. Mark Hurd brought with him a focus on execution and he began working from
the bottom up. I think that his method was needed at that time because it works well when dealing
with a vertical management structure. All levels must feel important and involved in making the
company successful. Although Mark Hurd maybe the face of the company, he is not the only person
that keeps it going. As a good leader does, he kept what worked. In this case it was keeping the
overall strategy that Carly Fiorina had in place but he provided specific visionary purposes. He had
to restructure divisions and ultimately lay off over 14,000 employees to maintain the company's
budget goals. In the long run, Mark Hurd made the difficult decisions that needed to be made to
bring the company back on track. His actions earned the trust of his employees and therefore I
would conclude that he boosted the overall morale of his employees.
References 1. Boxer, Barbara. (2010). Ad from sen. barbara boxer attacks carly fiorina for layoffs at
hp. Truth–O–Meter, Retrieved from http://www.politifact.com/truth–o–
meter/statements/2010/sep/17/barbara–boxer/ad–sen–barbara–boxer–attacks–carly–fiorina–layoffs
2.

Hewlett Packard : Company Analysis
COMPANY ANALYSIS
EXECUTIVE SUMMARY OF HEWLETT–PACKARD
Hewlett Packard is a leading technology company that is headquartered in California, United States.
It was established by Bill Hewlett and Dave Packard in 1939 and today, they primarily deliver a
variety of software, products, and technologies to a broad range of corporate and individual
consumers. (Wikipedia, 2014).
Mission
The Mission of Hewlett Packard (HP) is:
"To provide products, services and solutions of the highest quality and deliver more value to our
customers that earns their respect and loyalty." (Awan, 2010)
Vision
The Vision of Hewlett Packard is:
"To view change in the market as an opportunity to grow; to use our profits and our ability to
develop and produce innovative products, services and solutions that satisfy emerging customer
needs." (Awan, 2010)
Corporate Values
HP has an organizational culture they call "The HP Way", this summarizes their corporate value.
Below are the elements of The HP Way:
1. Trust and respect for individuals.
2. Focus on high level of achievement and contribution.
3. Conducting Business with uncompromising integrity.
4. Achieving common objectives through teamwork.
5. Encouraging flexibility and innovation. (Hewlett Packard Alumni, 1992)
THE HEWLETT–PACKARD STRATEGY
Strategy
The Strategy of Hewlett–Packard is:
To deliver solutions for "The New Style of IT" which is driven by forces like cloud, big data,
mobility and security.
To offer end–to–end solutions from

Hp ( Hewlett Packard ) Laptops And Computers
NAME: G MURALI MOHAN
Flash id: 810784606 Organization: HP (Hewlett Packard) laptops and computers
Description: Hewlett Packard (HP) is a multinational Information Technology Corporation which
manufactures laptops, computers and other electronic devices all over the world by producing high
quality products. HP provides software, hardware solutions all over the globe. They also provide
technical support assistance to their customers/clients.
My relation with the organization:
I worked as a Sr.Associate–Technical Support in this organization for about two years. My profile
includes providing client support regarding technical issues involving computers and laptops. Apart
from this I also used to handle the sales promotion as well as maintain the E–Commerce website for
the company through which the sales were more boomed since last few years.
Enterprise architecture Goals and object:
Every organization has specific goals and objectives to finish them. PROFITABILITY:
The first and the foremost concern of the organization is profitability in which the company will
look into the profit every year. This also considers the increment of revenue by minimizing the
expense spent on the resources in the financial year.
OBJECTIVES:
 To achieve the profitability, the returns have to be increased by 30–40% while maintaining the
standards of the product.
 It is also very important to analyze the aspects of the pricing in a competitive

Case Study Of The Hewlett Packard (HP Company
1.0 Introduction
Our team members consisting Tan Kok Hwa(Leader),Wong Chia Zhen, Wong Kai Sung and Andy
Chiah. From this group assignment, our understanding on the fundamental concept of marketing had
significantly improved during the process of preparation of this assignment.
The objectives assignment is to introduce students to the fundamental concepts of marketing and an
overview of the marketing process. Besides, it is also to provide basic knowledge of the marketing
environment, marketing research process, consumer and business buying behavior, marketing
segmentation, targeting and positioning. Then, it is also to introduce the marketing mix and the basic
knowledge of electronic marketing.
We select the Hewlett Packard (HP) Company as our group assignment topic. ... Show more content
HP headquarter located in Palo Alto, California, United States. The company was named after the
founders of the company which are Bill Hewlett and David Packard. The company was founded in
1st January 1939 in a one car garage which belong to David Packard .With a capital investment of
US$538. Today, HP ranked at 36th most valuable brand in the world and became the world's
second–largest PC vendor by unit sales in 2013. HP had a total of 317,500 employees since 2013.HP
are specializes in developing and manufacturing computing, data storage, and networking hardware,
designing software and delivering services.
2.2 Company's Value
Trust and respect for individuals
We work together to create a culture of inclusion built on trust, respect and dignity for all.
Achievement and contribution
We strive for excellence in all we do. Each person's contribution is critical to our success
Results through teamwork
We effectively collaborate, always looking for more efficient ways to serve our customers.
Meaningful

Company Profile Of Hewlett Packard
1 Company profile Hewlett Packard (HP) is an American company founded in 1939 by Bill Hewlett
and Dave Packard. It is one of the world's largest IT Company and it operates in more than 170
countries. It provides a large range of hardware components as well as software and related services
to individuals, small–to medium sized businesses and large companies. HP's product line includes
personal computing devices, enterprise servers, related storage devices and a diverse range of
printers and imaging products. HP's service portfolio includes technology service, consulting
service, support service and enterprise service. HP markets its products to its customers directly as
well as via online distribution. 2 Porter's competitive forces model ... Show more content on
Helpwriting.net ...
Hence, there is a high barrier to entry into the technology industry. 2.3 Substitute products The PC
and printers are one of the highly used items by consumers. However, PC sales have been declining
due to consumers using their mobile phones or tablets. It will continue to decline unless HP
develops a sustainable solution to produce successful mobile phones or tablets. 2.4 Bargaining
power of customers Customers have moderate bargaining power mainly because there are many
buyers and not one particular buyer is dominant enough to directly influence HP's profit margin.
Another reason why is because, customers knows that if they demand more customization and
features for the product, HP or its competitors will be able to meet their demand in order to increase
their profit. 2.5 Supplier HP's suppliers have a high level of bargaining power mainly because of the
type of industry it is in. HP is in the electronics industry. A PC or a printer is made up different
components, some of which are sold by large reliable suppliers while some are sold by specified
manufacturers. HP has over 50 suppliers for its manufacturing. This is good for HP as it has greater
control over suppliers in terms of price, quality and delivery schedules. 3 HP's objectives and goals
HP's main objective is to have customer loyalty, achieve sufficient profit,

Hewlett-Packard: the Flight of the Kittyhawk
In 1992, Hewlett Packard made the decision to produce 1.3 inch disk drives, leapfrogging over the
1.8 inch format to position themselves as market leaders for the smaller drive. Prior to this time, HP
prided itself on its leadership position within this industry and its ability to innovate more quickly
than its competitors. However, the Disk Memory Division (DMD) was lagging behind the company
standard, comprising only 3.2% of total HP revenues in 1992. HP was trying to use the Kittyhawk
project to propel the company into a higher profile position within the disk drive market. Potential
uses for the drive included game equipment, PDA's, notebook and sub–notebook computers,
handheld pen technologies and digital film cartridges. If ... Show more content on Helpwriting.net ...
4. Could build a small, cheap, dumb drive. ––– Could not manufacture the drive cheaply enough to
gain widespread use. 5. Always though prosperity was just around the corner. ––– Never secured a
real, high–volume customer. 6. Could achieve huge amounts of revenue for HP. ––– No one was
willing to pay the price. 7. Kittyhawk group had performed adequate market research. Market
research was subjective and not extensive enough because there was no real market. In such a
competent and market–leading organization, how did HP overlook these incorrect assumptions?
Root cause analysis showed these reasons: HP culture was innovation–driven and had an incentive
structure that rewarded innovation and not the commercialization of the investment. Both the
marketplace and the product had highly uncertain futures. The combination of these two unknowns
made for an exponentially uncertain outlook. All of HP's other divisions are leaders in their
particular products and DMD felt pressure to be a "winner" as well. HP listened too closely to their
customers because they always thought prosperity was close on the horizon, even though the
customer didn't always know exactly what he wanted. HP did not realize that complementary
technologies were immature and not well–developed. The market was not ready to embrace a
product of this nature at a $250 price tag. Given the learnings from this

Hewlett Packward Marketing Mix
Hewlett Packard Marketing Mix
Introduction
The Hewlett–Packard Company was originated in January 1939 by Bill Hewlett and Dave Packard,
two Stanford University classmates. The company incorporated in 1947. Mr. Packard was appointed
as the President and Mr. Hewlett as the Vice President.
The company's foundation was supported by the demand for electronic equipment and microwaves.
Gradually, HP has concentrated its offerings in software and technology services. Hewlett Packard
went public in 1957 at $16 per share. In 1980, HP introduced the first personal computer (PC), the
HP–85; the first handheld computer HP 75C; and the first touch screen PC HP–150. The company
merged with Compaq in 2002.
Product
* Hewlett Packard provides ... Show more content on Helpwriting.net ...
People * Hewlett Packard has approximately 321,000 employees. * Mark V. Hurd is the chairman,
president and chief executive officer. * Hewlett Packard hired Davis Shirk in 2010 to run its
worldwide marketing for its business enterprise unit. * HP founders based their corporate culture on
the integration and reinforcement of critical opposites, known as the Hewlett–Packard Way –
creating an environment that celebrates individualism, but at the same time one that is also wholly
supportive of teamwork. * Hewlett Packard provides a career development website to help guide its
upwardly mobile employees. * HP partners with other organizations such as InRoads and GEM to
expand minority employee representation. * Hewlett Packard provides chat, phone and email
customer service options.
Physical Evidence * HPs' "One Voice" project has a goal of developing a fresh design to its
packaging while staying on brand across thousands of product lines and dozens of packaging types.
* Hewlett Packard boasts on of the most thorough company websites online with a wealth of content
ranging from an overview of products to philosophy and customer support. * Since 1989 HP has
worked to develop environmentally responsible packaging, recently the company teamed with the
UC Santa Barbara Bren School of Environmental Science and Management and IoPP to create an
up–to–date guideline for the electronics industry.
Process

Hewlett Packard Company Info, Tagert Market and Competitors
Hewlett Packard Hewlett Packard is a technology solutions provider to consumers, businesses and
institutions globally. The company's offerings span IT infrastructure, global services, business and
home computing, imaging and printing. Hewlett Packard company headquarters are located in Palo
Alto, California. HP serves more than one billion customers in more than 170 countries on 6
continents. HP has approximately 150,000 employees worldwide. The company's mission is to
invent technologies and services that drive business value, create social benefit and improve the
lives of customers – with a focus on affecting the greatest number of people possible. HP dedicates
$3.5 billion (US) annually to it's research and development of products, ... Show more content on
Helpwriting.net ...
Businesses are heavy users of computers, computers are very important to businesses as they can
use them for a number of reasons such as for storing important files, making invoices, cash flow
statements even having meetings through the computers. They also use them as a method of
advertising. People at home may use them for personal use such as checking their e–mails, booking
holidays, children doing their homework. people over 60 years of age are also very familiar with the
use of computers. As time goes on it is becoming more apparent that people are becoming more and
more involved with computers everyday. Internet Cafes are being set up everywhere so there is
computer access available everywhere you go. Therefore I think that it is fair to say that it would be
targeted to almost everyone. Product Name dv5052EA Product Number ET037EA#ABU
Microprocessor AMD Turion™ 64 Mobile Processor ML–32 with PowerNow!™ Technology
Microprocessor Cache Level 2 cache 512 KB Memory 1024 MB DDR 333 MHz (2 x 512 MB)
Memory Max up to 2 GB DDR Video Graphics ATI RADEON® XPRESS 200M IGP graphics
Video Memory 128 MB shared Hard Drive 80 GB 4200 rpm Multimedia Drive DVD Writer Dual
Format (+/–R +/–RW) with Double Layer

Kerzner Office Equipment Research
Running Head: KERZNER OFFICE EQUIPMENT RESEARCH
Kerzner Office Equipment Research
By
Learning Team–A
Strategic Implementation and Alignment MBA/590
University of Phoenix
Introduction– Meena Sundararaman
Key Course Concepts
The two concepts identified with the La–Z–Boy and the Mattson Corporation benchmarking are
creating an effective shared vision and the two stages of the Team Development model, forming and
storming.
The two concepts identified with the companies I chose are: Leading by Example and Recruiting
Members. A highly visible, interactive management style is not only essential to building and
sustaining cooperative relationships, it also allows project managers to utilize their most powerful
leadership ... Show more content on Helpwriting.net ...
Hewlett Packard just like Kerzner Office Equipment faced a severe financial crisis resulting massive
job–cuts. The job–cuts had a tremendous impact on employee morale where Hewlett Packard
established better communication with employees by adopting MBWA method. But Amber Briggs,
the human resource specialist did not establish a face–to–face interaction. Amber Briggs should
have gone to meet the assigned employees to build a network and cooperation with them. Thus,
Amber Briggs could have gained more support in the first meeting. Like Southwest Airlines,
Kerzner's new CEO Justin Tubbs wanted to build better relationship with employees. Unlike
Kerzner, Southwest even during tough external market maintained high integrity and cooperation
with employees. Amber Brigs like Southwest should adopt personal–related currencies that can help
others feel a sense of importance and personal worth that will generate goodwill with team
members.
Conclusion
In conclusion, Kerzner Office Equipment was faced with challenges and its ultimate success or
failure will be a result of the development and implementation of their solution. Companies in
today's industries must acknowledge their potential and initiate growth using professionally strategic

planning measures that most importantly involved employees. Companies must achieve their goals
demonstrating

Hewlett Packard
HEWLETT PACKARD Case Study Analysis: Briefly identify Hewlett–Packard's 'strategic agenda',
i.e. what are the fundamental questions and problems that concern organizations and their successful
development" (, 2002,). Overview of the Company Hewlett Packard is the world's leading producer
of test and measurement instruments and the world's third largest computer company. It has become
a major player in the personal computer market, and at in a 1999 survey was the sixth biggest in
terms of market share, having moved up from fourteenth largest in 1992. It is also the second largest
player in the computer workstations market, and holds the dominant position in the laser printer
business. The company was the only major ... Show more content on Helpwriting.net ...
These are not hollow pronouncements. They're deeply felt business objectives that cascade down
through the organization. Each business unit translates the into terms that reflect its own mission.
The second strength of Hewlett–Packard's strategic planning is that it's decentralized. Hewlett–
Packard has nearly 112,000 employees in 110 nations. Their marketing reaches even more places.
Hewlett Packard sells over 87,000 products and services in 250 countries. No central office could
manage detailed projections for all these far–flung units, thus the need for decentralization. The
results of this decentralized approach have been impressive. Their product divisions are fully
functioning global businesses with their own research and development, marketing, administration,
sales and support. They form the nucleus of Hewlett–Packard, and are the primary drivers of its
growth and profitability. So Hewlett Packard's planning is multi–business. The third strength of
Hewlett Packard's strategic planning process is that it emphasizes innovation. This commitment
shapes all the company's plans and their devotion to research and development. And it's been one of
the keys to the company's success in the rapidly changing world of high technology. The next and
fourth strength of Hewlett Packard's planning process is that it is responsive to the needs and
expectations of their customers.

Environmental Scan
Environmental Scan
Quarter 2
Date:
12/22/2010
Project Group:
ESC39
i
ASIS
Hewlett–Packard
Projectgroup 39
Noortje Wilbrink
Jela Djurdjevic
Lini Zhong
Mitchel Lemmens
Dirk van Beelen
Jasper Arnou
Kasper Verboven
Paul Suntjens
Tutor:
Jonathan van Melle
ii
Executive Summary
The purpose of this report is to analyze and evaluate opportunities and threats in the North–
American environment of HP. This report is written to provide Hewlett–Packard with a clear view of

external factors which influence the company and how they should react on those factors.
The method that is used for gathering information is desk research; internet, books, articles and
Avans databanks. A limitation that occurred ... Show more content on Helpwriting.net ...
2 3 Developments................................................................................ 5
3.1 Business cycle.................................................................... 5 3.2
Competition....................................................................... 6 3.3 Environmental
awareness................................................. 8 3.4 Changes in consumer
behaviour........................................ 10 3.5 Exchange rates...................................................................
11
4 Conclusion...................................................................................... 14
4.1 Opportunity....................................................................... 14
4.2 Threat................................................................................ 14
5 Bibliography................................................................................... 15
6 Appendices.................................................................................... 16
1. Introduction
This report has been requested by Avans School of International Studies.
It carries out an environmental scan linked to a company, Hewlett–Packard.
Hewlett–Packard is

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