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Data Mining in Market Research

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Data Mining in Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRISP-DM Process Model
Data Mining Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Mining Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Data Mining Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weather/Game-Playing Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ARFF file for the weather data.
German Credit Risk Dataset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification Algorithms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1-Rule (1R) Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1R Algorithm (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Naïve Bayes Method ,[object Object],[object Object],[object Object],[object Object],[object Object]
Naïve Bayes Calculations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Naïve Bayes Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decision Trees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decision tree with a replicated subtree If x=1 and y=1 then class = a If z=1 and w=1 then class = a Otherwise class = b
Problems with Univariate Splits
Constructing Decision Trees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tree stumps for the weather data (a) (b) (c) (d)
Weather Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Expanded tree stumps for weather data (a) (b) (c)
Decision tree for the weather data
Decision Tree Algorithms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification Trees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Regression Trees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problems with Trees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification Tree Example ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-Validation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
k -fold Cross-Validation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tr Tr Tr Tr Tr Tr Tr Tr Test
Regression Tree Example ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Regression Tree Example (continued) ,[object Object],[object Object],[object Object]
Complexity Parameter Plot
 
Pruned Regression Tree
Classification Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Numeric Prediction Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Artificial Neural Networks (ANNs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meta-Learning Methods - Bagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meta-Learning Methods - Boosting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meta-Learning Methods - Boosting ,[object Object],[object Object],[object Object]
Association Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Association rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification vs Association Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clustering – EM Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clustering – EM Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clustering – EM Algorithm ,[object Object],[object Object],[object Object]
Clustering – EM Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clustering - Scalability Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethics of Data Mining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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