Wondering how to turn your small business blog readers into committed customers? Here's the scoop

1. Small Business
Blogging Techniques
to Convert Readers
Into Customers

2. There’s an old saying
that you can lead a
horse to water but you
can’t make them drink

3. If this feels like your
blog readers, it’s time
to convince them not
to die of thirst

4. Your small business
blog holds a lot of power

5. You can inspire readers
to buy, book appointments,
or give your company a call

6. Blogs are a sales tool
that can boost
business and generate
serious cash flow

7. Here’s how.

8. Inspire Purchases
With Education

9. Catering your blog to
education helps
convince your readers
to take action

10. Pet stores can blog
about two brands of
dog food, ultimately
leading the customer
to make a purchase
from your store

11. Photographers can
blog about the best
colors to wear for
your skin tone, which
can prompt a call to
book a session

12. Education through
business blogging is
all about moving
your customer
through another part
of the sales funnel

13. Plant The Seed
of Action

14. Planting the seed of
action means you are
putting things in
motion for your
reader to make a
future purchase

15. One method for
this is composing
a blog series
around a product
or service

16. You can turn an
in-depth question
into a series

17. Or create a series
with how-tos and
case studies

18. A blogging series
helps customers get
comfortable with
making decisions

19. And it continuously
allows you to keep the
action seed growing

20. Solve The
World’s
Problems

21. Maybe not all of the
world’s problems,
but at least the
problems of
your customer.

22. Turn your blog into
a helpful information
hub with free advice

23. This doesn’t mean
giving away all of
your inside industry
secrets for free

24. Give advice that’s
general enough to
be helpful, but not
too vague

25. A dentist can offer
advice to temporarily
relieve a toothache
until the patient can
make an appointment

26. And an attorney can
outline how to handle
the beginning stages
of a fender bender

27. This makes you
appear as a reliable
and knowledgeable
professional;
a company that your
customers can trust.

28. Which leads us to
our next point

29. Security
Sells

30. 81% of US consumers
trust information and
advice from blogs

31. With so much weighing
on trust factor, you can
bridge the gap
with an authorities
company blog.

32. So how do you build
trust through your blog?

33. 1. Blog Consistently

34. 2. Educate And Mentor

35. 3. Answer Questions

36. 4. Be Timely

37. Converting readers
to customers isn’t as
tough as you think

38. The tough part is that
establishing credibility
and trust through your
blog takes time

39. Dedicating yourself to
these strategies while
blogging consistently will
maximize your business
blog’s performance and
win committed customers.