Let's Talk Business - New Consumer 10 May 2011 slideshare

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Mobile internet, social media, group sales and the "connected" consumer are some of the trends changing how we engage with customers. Find out how these new behaviours, driven by changing technology, impact your business model, products, marketing strategies and sales.

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Let's Talk Business - New Consumer 10 May 2011 slideshare

  1. 1. The New Consumer<br />Trends and Insights for SME Advantage<br />Adam Ferrier – Consumer Psychologist & Founding Partner, Naked Communications<br />Jodie Fox – Director of Fashion & Co-Founder, Shoes of Prey<br />Sue Barrett – Founder & Managing Director, Barrett <br />Moderated by Valerie Khoo<br />
  2. 2. The New Consumer<br />Trends and Insights for SME Advantage<br />Adam Ferrier – Consumer Psychologist & Founding Partner , Naked Communications<br />Jodie Fox – Director of Fashion & Co-Founder, Shoes of Prey<br />Sue Barrett – Founder & Managing Director, Barrett<br />Moderated by Valerie Khoo<br />
  3. 3.
  4. 4. What we do<br />We make women happy by empowering them to fully express their style. We solve <br />the problem of the search for the perfect shoe. <br />Great Shoes!... Thanks, I designed them!<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8. The Founders<br />
  9. 9. Where we started <br />...in the lounge room<br />
  10. 10. Team<br />
  11. 11. Where we are now <br />New office – Crown St. Surry Hills<br /><ul><li> Attract and retain staff
  12. 12. Free lunches – culture building
  13. 13. Happy team = great customer service </li></li></ul><li>Weekly Revenue<br />Traffic<br />
  14. 14. Consumer Behaviour changes that shaped Shoes of Prey: <br />GFC<br />
  15. 15. Marketing Shoes of Prey<br /><ul><li> Give people a reason to share your product
  16. 16. Core marketing channels
  17. 17. Customer service
  18. 18. PR
  19. 19. Video bloggers
  20. 20. YouTube
  21. 21. Facebook / Twitter
  22. 22. Blogging – Shoes of Prey & 22michaels.com
  23. 23. Measuring ROI</li></li></ul><li>Developing the business concept<br />
  24. 24. Customer service as a marketing activity <br />rather than operation expense<br />
  25. 25. Press<br />
  26. 26. PR<br />1. Have an interesting story to tell.<br /><ul><li> Purple cow</li></ul>2. Respond to media requests quickly.<br /><ul><li> MX :(
  27. 27. Media page :)</li></ul>3. Getting your story to the media.<br /><ul><li> Build relationships </li></li></ul><li>Give people a reason to share your product<br />
  28. 28. Video bloggers<br />
  29. 29.
  30. 30.
  31. 31. <ul><li> A core component in our marketing strategy
  32. 32. YouTube</li></li></ul><li><ul><li> A core component in our marketing strategy
  33. 33. Facebook</li></li></ul><li><ul><li> Facebook
  34. 34. Dealing with negative comments</li></li></ul><li><ul><li> Facebook
  35. 35. Product development
  36. 36. Customer feedback
  37. 37. Customer service</li></li></ul><li><ul><li> A core component in our marketing strategy
  38. 38. Twitter</li></li></ul><li>Blogging<br /><ul><li>Shoes of Prey blog</li></li></ul><li>Blogging<br /><ul><li> 22michaels.com</li></li></ul><li>Measuring ROI<br /><ul><li>Video bloggers
  39. 39. YouTube
  40. 40. Facebook / Twitter
  41. 41. Blogging</li></li></ul><li><ul><li> Measuring ROI
  42. 42. Google Analytics</li></li></ul><li>Thanks<br />Blog: www.22michaels.com<br />Twitter: @jodiefox<br />Email: jodie@shoesofprey.com<br />
  43. 43. The New Consumer<br />Trends and Insights for SME Advantage<br />Adam Ferrier – Consumer Psychologist & Founding Partner , Naked Communications<br />Jodie Fox – Director of Fashion & Co-Founder, Shoes of Prey<br />Sue Barrett – Founder & Managing Director, Barrett <br />Moderated by Valerie Khoo<br />
  44. 44. the evolution of buying & selling<br />u<br />
  45. 45. uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu<br />
  46. 46. last decade = 100 years. 21st century = 1,000 years.<br />u<br />
  47. 47. u<br />
  48. 48. product monologues & curious buyers<br />u<br />
  49. 49. play video<br />u<br />
  50. 50. abundance, asia, automation<br />u<br />
  51. 51. u<br />
  52. 52. buyers’ creating their own buying journey<br />u<br />
  53. 53. u<br />
  54. 54. listen to conversations<br />u<br />
  55. 55. customers<br />investors<br />employees<br />suppliers<br />u<br />community<br />influencers<br />media<br />prospects<br />
  56. 56. get personal<br />u<br />
  57. 57. u<br />
  58. 58. sales is a team sport<br />u<br />
  59. 59. everybody lives by selling somethingu<br />
  60. 60. u www.barrett.com.au<br />
  61. 61. The New Consumer<br />Trends and Insights for SME Advantage<br />Please join us at these upcoming Let’s Talk Business events:<br />Mobile Internet for SMEs – Because every customer is mobileTuesday 7 June<br />Leadership Exchange – Role models for success Tuesday 19 July<br />Tickets can be purchased from letstalkbusiness.nsw.gov.au/<br />

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