Are you too slow to win? Part 4 Attracting Digital Talent A series on the role of corporate culture in the evolution towards a more digitally enabled workplace; one of physical ambivalence, where employee engagement delivers real advocacy, ideas come from anywhere and where collaboration, communication and innovation are the lifeblood of the organisation.

1. WAYS OF WORKING / info@weareatmosphere.com
WAYS OF WORKING SERIES
4. ATTRACTING DIGITAL TALENT
Burke Turner
We Are Atmosphere - 2016
weareatmosphere.com
@weareatmosphere
Image credit: https://nathalik.wordpress.com/page/9/

2. WAYS OF WORKING / info@weareatmosphere.com
PRESENTER
Burke Turner
Digital Workplace Consultant
We Are Atmosphere
https://uk.linkedin.com/in/burketurner
- Passionate about helping organisations unlock latent talent to achieve
heightened efficiencies, greater depths of creativity and true agility
- Designed & Delivered staff training in Australia & the UK for the fastest
growing retailer ever
- Digital workplace for click & mortar retail
- Team level adoption of digital transformation programs

3. WAYS OF WORKING / info@weareatmosphere.com
WHY BOTHER?
Is our culture too slow to win?
Are we attractive and competitive in the (global) talent war?
Do we leverage technology for what our people want to do or is
technology an IT remit?
Do we understand the business case for collaboration?

4. WAYS OF WORKING / info@weareatmosphere.com
38%
Average of employers around the
world reporting talent shortages1
92%
companies believe that redesigning
the organisation is very important or important2
39%
UK employees that report positive
employee engagement3
PREPARED?
1 manpowergroup.com 2015
2 dupress.com 2015
3 cipd.co.uk 2015
Image credit: https://www.flickr.com/photos/petereed/1392536563/

5. WAYS OF WORKING / info@weareatmosphere.com
n = 3,300 Business and HR leaders. International
Source: http://dupress.com/articles/introduction-human-capital-trends-2015/
Image credit: http://www.beacontranscript.com/wp-content/uploads/2015/08/skydiver.jpg
YOU ARE NOT ALONE

6. WAYS OF WORKING / info@weareatmosphere.com
SERIES: WAYS OF WORKING

7. WAYS OF WORKING / info@weareatmosphere.com
4. ATTRACTING
DIGITAL TALENT

8. WAYS OF WORKING / info@weareatmosphere.com
WHY DIGITAL TALENT?
“Regardless of industry your company is now a
software company, and pretending that it’s not
spells serious peril.”
Forbes, 2011
"Every business will become a software business,
build applications, use advanced analytics
and provide SAAS services”
Satya Nadella, 2015

9. WAYS OF WORKING / info@weareatmosphere.com
Image credit: http://www.ge.com/transformation/
GE software delivers $2B revenue in 2011
Google search box source code (excerpt!)
2 MARVELS OF ENGINEERING
1879 2016

10. WAYS OF WORKING / info@weareatmosphere.com
Image credit: https://www.mediabistro.com/wp-content/uploads/2015/12/9-things-never-to-do-in-a-job-interview.jpg
NEW PSYCHOLOGIES DEMAND A NEW APPROACH

11. WAYS OF WORKING / info@weareatmosphere.com
THE TALENT WAR IS REAL
Image credit: http://i.i.cbsi.com/cnwk.1d/i/tim/2011/11/14/Scopely_hiring_treasures.png

12. WAYS OF WORKING / info@weareatmosphere.com
Pact Coffee; digital disruptor with home delivery coffee model. Bermondsey, founded 2012
Appealing to millennial talent = sell purpose and culture
Raised £3.36M funding
HARD WORK SHOULD BE FUN

13. WAYS OF WORKING / info@weareatmosphere.com
Extreme but speaks directly to digital talent
Generated more publicity in the news than it did on it’s own
Apologies for the language - not everybody’s cup of tea but that’s the point.
CREATIVITY IS NEEDED TO CUT THROUGH

14. WAYS OF WORKING / info@weareatmosphere.com
asana.com tailors presence to be relevant to digital talent
Lead with culture and values
Embrace and celebrate Glassdoor
TRANSPARENCY, FLEXIBILITY, TRUST AND EMPOWERMENT

15. WAYS OF WORKING / info@weareatmosphere.com
“Modern professional
dress”
“It's an attempt to
unlock the creativity
and diversity of our
people”
“Men no longer forced
to wear socks”
LET GO OF WHAT MATTERS LESS (TO THEM)
Image credit: http://www.dailymail.co.uk/news/article-3618992/Top-accountancy-firm-PwC-scrap-dress-code.html#ixzz4ALihcZZI

16. WAYS OF WORKING / info@weareatmosphere.com
"Flexibility will become the norm for employers who want to win the war on
talent,"
Joanna Barsh, director emerita for McKinsey & Company
Be present where talent congregates, engage, be authentic
- Glassdoor
- Social Media
- Stack Overflow
- Quora etc.
Communicate that which resonates
- Values, culture, creativity, teams, etc..
- Work/life (fun!?) blend
Network effect more important than ever
- Referral programs
- Leveraging networks online and offline
ATTRACTING DIGITAL TALENT
Image credit: http://weblog.rogueamoeba.com/2011/01/06/now-hiring-coders/

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SERIES: WAYS OF WORKING
READ THE WHOLE SERIES AT SLIDESHARE.NET
weareatmosphere.com

18. WAYS OF WORKING / info@weareatmosphere.com
We are a business futures practice
We provoke new thinking and inspire positive change; helping you succeed in the
face of growing complexity and a more digitally connected world
Proven methodology delivering strategic programs of change
- Digital strategy & planning
- End-to-end digital transformation
- Innovation programs
- Workshops and programs of engagement
WE ARE ATMOSPHERE

19. WAYS OF WORKING / info@weareatmosphere.com
Burke Turner
Digital Workplace Consultant
1st floor, c/o PrettyGreen
48-50 Farringdon Rd, London, EC1M 4DG
t. 0208 2424 954
weareatmosphere.com
@weareatmosphere