1. FOR IMMEDIATE RELEASE
London, UK – 08 March 2011
The new Holographic CitizenCard debuts on the market in a smart slider pack
The new Holographic CitizenCard has been presented onto the market this month in
a smart and compact slider pack, designed by Burgopak. Government-approved
PASS (Proof of Age Standards Scheme) Accredited, the new holographic proof-of-
age and photo-ID card is available to all residents of Britain and Ireland.
Originally founded in 1999, CitizenCard’s new product launch needed to assist in
increasing brand identity, differentiating itself within the marketplace, as well as
informing recipients of its advantages and validity for use in most shops, pubs, clubs
and airlines.
An alternative to receiving a letter and glue-dotted card, CitizenCard’s smart new
card-sized design utilises Burgopak’s patented sliding mechanism to both neatly
present the holographic card and communicate essential information on all parts of
the package. The inviting format further encourages recipients to interact with and
keep a hold of the pack, increasing the likelihood that all necessary information is
read and retained.
Of the project, CitizenCard’s CEO Andrew Chevis says: “We’re delighted with
Burgopak’s card carrier for the new Holographic CitizenCard. It’s concise and
practical. I’m sure our cardholders will appreciate its beauty and simplicity.”
The new Holographic CitizenCard is available for purchase from March 2011. Online
applications cost from £15.00, and forms for discounted cards are available from a
range of UK retailers of age-restricted products.
Burgopak Ltd Thames House, 18 Park Street, London SE1 9EL, UK Tel. +44 (0)20 7089 1950
www.burgopak.com

2. For more information, visit http://burgopak.com/portfolio/citizencard-welcome-pack/
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For further information:
Jess Macnaught
Marketing Executive, Burgopak Ltd
Email: jess.macnaught@burgopak.com
Tel: +44 (0)20 7089 1950
About Burgopak Ltd.
Burgopak is a multi award-winning packaging design company providing a full
creative service. From concept to production to delivery, we provide structural and
graphic design, artwork services and dedicated project management.
We believe it is important to offer innovative packaging solutions that not only
engage brand and consumer, but that are designed realistically for production.
Based in London and with offices or representatives in the US, Germany, China,
France and Australia, Burgopak works with a variety of products and markets,
including SIM and gift cards, CD/DVDs, mobile phones, USBs, electronics,
chocolate, confectionary, cosmetics and pharmaceuticals.
For more company information, please visit http://www.burgopak.com.
Burgopak Ltd Thames House, 18 Park Street, London SE1 9EL, UK Tel. +44 (0)20 7089 1950
www.burgopak.com