Social Media transformed the mass communication. Individuals are now medium and they form the content, the message. "The User-Generated Content" is in a flow in Internet, this flow under several circumstances creates a tsunami a.k.a. viral. Here is a presentation as an introduction to diffusion in social media.

1. Diffusion
of
Digital
Content

2. Diffusion
the process of spreading something into a system!

3. Diffusion!
…the process by which an innovation
is communicated through certain
channels over time among the
members of a social system… !
Everett Rogers!

4. Diffusion!
Spreading vs Adoption!

5. homeostasis

6. transformation

7. homeostasis

8. Change occurs in a system
System adopts the change
System transforms

9. Change occurs in a system
System adopts the change
System transforms

10. Social Media is a system.
User-generated contents flow digitally through dynamic multi
communication paths without time and place limitation. !

11. viral
The tsunami of a digital content.

12. viral
The Magnificent Trilogy !
Influencers / Tastemakers / Opinion Leaders
Participation
Mighty Content

13. UNIQUENESS

14. user IS THE MESSAGE

15. SOCIAL ACTION

18. viva voce
word of mouth

19. How?!
Remember the “guy dancing on the hill”?

20. UNIQUENESS

21. TASTEMAKER

22. TASTEMAKER

23. PARTICIPATION

24. PARTICIPATION

25. viral

26. Je partage, donc je suis.