EECS 497 Company Presentation by Jill Bender about Fuhu Inc., which produces kid-focused tablets and apps. Fuhu has raised over $55 million from investors including Acer and DreamWorks. It has a line of Nabi tablets and offers streaming TV/content, state-approved curriculum, and over 100 apps. In 2013, Fuhu sued Toys 'R' Us for breach of contract regarding Fuhu's Nabi tablet and Toys 'R' Us' competing Tabeo tablet. While Forbes predicts continued success, the presentation predicts cautious optimism requiring further innovation from Fuhu.

1. EECS 497 Company Presentation
Jill Bender

2. Products for Kids
Nabi tablet series
Fooz Kids
With Spinlets Plus TV
Computing Environment

3. Financial Information
• Early Funding:
– $10M in Debt funding. (8/22/12)
– $6.25M in Series B funding. (5/7/09)
– $1.5M in Series A funding. (2/1/08)
• Now $55 million from backers
– including Acer and DreamWorks
• Revenue $175 M
– as of January 2014

4. History
Established 2008
– urFooz Avatars
2009
– Acer Funding -> Widgets -> Spinlets
2012
– Spinlets -> Fooz Kids -> Nabi

5. What’s Hot?
+

6. Secret Sauce
Services
+
• TV & Content
Streaming
• Stateapproved
curriculum
• > 100 Apps

7. Story: Fuhu Sues Toys ‘R’ Us
March 2013
• Nabi vs. Tabeo
• lawsuit included:
– breach of contract
– unfair competition
– breach of implied covenant of good faith
– alleged misappropriation of its trade secrets
http://tsi.brooklaw.edu/cases/fuhu-inc-v-toys-r-us-inc

8. Competition
Innotab 3S
$80
LeapPad Ultra
$149
iPad Mini
$299
Tabeo
$129

9. Prediction?
Forbes Prediction:
Yes:
– #1 America's on Most Promising Companies List
My Prediction:
Yes-ish
– Must innovate further