This document outlines a public relations campaign by Chulalongkorn University to increase awareness of their students' corporate social responsibility activities by 10% within one month. The campaign utilizes various media channels including radio, television, print magazine, and social media to promote the university's past, current and future CSR projects and encourage greater participation. It provides details on the objectives, targets, timelines and descriptions of initiatives on Chula Radio, U-Network TV, a CSR magazine, Facebook, and Wordpress to effectively promote the key message that "CU students are socially responsible."

1. Chulalongkorn University’s Social Responsibility
514 53083 28 Kanyanat Piticharoen 514 53564 28 Parada Sritaragul
514 53140 28 Kanittha Thepasak 514 53593 28 Pornnicha Chanchusap
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2.  To create awareness on CU students’ CSR
activities by 10% within 1 month
Key Message
“CU students are socially responsible.”

3.  Color: Pink, White, Grey
 Font: Century Gothic
 Theme: Modern and Lively

4.  Members of CU
Council Board
 Faculty
Members
 CU Students
 General public

6. PR Interactive
Print Broadcast Facebook Wordpress
Chula U-network
Magazine
Radio TV

7. 1. Chula Radio
 Objective:
To create awareness among public listeners
about CU’s SR activities.
 Target: General public
 Duration: Once a week (April)
 Campaign Description: 20-minute Radio
program that talks about the past, current,
and future CSR activities of Chula student.

8. 2. U-network TV
 Objective:
To create awareness among CU students
about CU’s SR activities.
 Target: CU students, Professors, CU Staffs,
General Publics
 Duration: 1 month
 Campaign Description: 3-minute TV scoop
informing the successful CSR campaigns and
encourage viewers to concern more about
social responsibility.

9. 3. How to CSR Magazine
 Objective:
To create awareness about CU’s SR activities among
Members of CU Council Board, Faculty Members, CU
Students, and General public.
 Target: CU Council Board, Faculty Members, CU
Students, and General public.
 Duration: 100 copies
 Campaign Description: Create CSR Magazine to
provide the information about CU’s SR Campaign
with interviews of the students who has participated
in CSR activities.

10. 4. Social Network (Facebook)
 Objective:
To create awareness about CU’s SR activities
among CU students who are Facebook users.
 Target: CU students, Facebook users
 Duration: 1 month
 Campaign Description: Create Facebook page of
CU’s SR to keep record of the past and current CSR
activities. It is also the information center for the
future activities and contacts are available for
those who are interested.

11. 5. Wordpress
 Objective:
To create awareness about CU’s SR activities
among General publics who use the Internet.
 Target: General publics and Internet users
 Duration: 1 month
 Campaign Description: Create Wordpress page
of CU’s SR to keep record of the past and
current CSR activities. It is also the information
center for the future activities and contacts are
available for those who are interested.

12. Preparation
Facebook
Wordpress Radio
TV
Magazine
Radio

13.  Evaluation: 50 names and e-mails

14.  Budget: THB 5,000
 Magazine: THB 5,000

15. Thank You