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Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
CustomerCentricTalentManagement as Driver of CustomerExperience 
Excellencein ContactCenters & CustomerInteractionSummit 
Barcelona 
27th of November2014 
Silvana Buljan
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
Our CCM approach
Copyright ©2014 www.buljanandpartners.com 3 
TheTop 10 prioritiesof CE Managers in 2015 
@Buljan_ES
Copyright ©2014 www.buljanandpartners.com 
Source: CustomerManagement Exchange Network, 2014 
@Buljan_ES
Copyright ©2014 www.buljanandpartners.com 5 
Emotional Engagement! 
@Buljan_ES
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
6 
Whatemotions 
do to us …
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
7
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
8 
Engaging with Customersand Employees
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
9 
CASE #1 
LUFTHANSA
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
10 
CASE #2 
VIRGIN GROUP
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
11 
Employees as experience creators
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
12 
The key: employee engagement
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
Whatissaid… 
Whatislived…. 
Thecustomerisin thecenter of business 
Painfulcontradictions 
Whatisdone… 
Theresult: 
*87% of employeesare notcommitted 
… 
*Source: GALUP 2014
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
14 
The method: customer centric talent management
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
CC TALENT 
ABSENT 
CORPORATE 
PERSONAL
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
16 
BABY BOOMERS 
-EXPERTS 
GENERATION X 
-POWER OF CHANGE 
GENERATION Y 
-INNOVATION 
1940-60 
1960-80 
1980- 
MENTORING 
CHANGE TEAMS 
INNOVATION 
CC TALENT: 
THE CHANGE AGENTS
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
17 
WE CAN ALL BE HOSTS… 
…whoare happywhenperfectlyservingothersand creatingmemorable experiences 
-Training 
-Follow-Up 
-BrainGym 
Teams 
-Training 
-Coaching 
-Mentoring 
Leaders 
CORPORATE AND PERSONAL: 
TRAINING AND MENTORING
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
WE ALL CARE ABOUT OUR IMAGE AND WANT TO FEEL APPRECIATED… 
…ifwefeelcomfortablein ourenvironmentand workingclimate 
Managingressentiments: 
-internalconversations 
RetainTALENT 
Managingpersonal change: 
-Coaching 
AdaptTALENT 
ABSENT: 
THE TRUE CHALLENGE
Copyright ©2014 www.buljanandpartners.com 
@Buljan_ES 
19 
Employee Engagement starts with listeningand it never ends…
Copyright ©2014 www.buljanandpartners.com 
Thank you very much! 
Offices: 
•Madrid 
•Munich 
•Lisbon 
s.buljan@buljanandpartners.com 
LinkedIn Silvana Buljan

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