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High Speed Web Sites At Scale

High Speed Web Sites At Scale

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High Speed Web Sites At Scale,[object Object],Buddy Brewer,[object Object]
About Buddy,[object Object],I build web performance monitoring products and help companies make their sites faster,[object Object],From San Francisco Bay Area, California,[object Object],Co-Founder Log-Normal, Inc.,[object Object],http://lognormal.com,[object Object],@bbrewer,[object Object]
Does speed matter?,[object Object],How fast is my site?,[object Object],What can I do about it?,[object Object]
Does speed matter?,[object Object],How fast is my site?,[object Object],What can I do about it?,[object Object]
High Speed Web Sites At Scale
In 2006, the average online shopper expected a web page to load in 4 seconds. Today, that same shopper expects your page to load in 2 seconds or less. (Forrester Consulting),[object Object],A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. (Aberdeen Group),[object Object],One e-commerce company found that every 100ms delay cost them 1% of sales. (Amazon.com),[object Object]

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High Speed Web Sites At Scale

Editor's Notes

  1. And watch out for Etags! On Apache and IIS they are unique by default to the server serving the initial resource, so subsequent requests to another node in the cluster will bust the cache.