A quick review of three of the PR Lions winning entries from Cannes.

1. THE LIONS 2011

2. ELECTROLUX GREEN
LAUNCHING A NEW RANGE OF ECO
VACUUMS ACROSS EUROPE AND
AROUND THE WORLD.
THEY ARE JUST LIKE NORMAL VACUUMS
BUT THEY USE LESS POWER.
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3. WHAT DID THEY DO?
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4. RESULTS
THE FIRST PHASE OF THE CAMPAIGN
HAS ALREADY REACHED OVER 65
MILLION PEOPLE AND TRIPLED
DISTRIBUTION OF ELECTROLUX’S GREEN
RANGE.
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5. NAB
WANTED TO DIFFERENTIATE FROM THE
BIG THREE BANKS
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6. WHAT DID THEY DO?
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7. RESULTS
22% LIFT IN PROFIT
3.6% INCREASE IN THE MORTAGE
BOOK
THE BREAK UP GENERATED $5 MILLION
OF EARNED PR MEDIA IN A SINGLE DAY.
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8. DOKTOR PROKTOR AND THE END OF THE
WORLD MAYBE
A CHILDREN’S BOOK ABOUT A MOON
CHAMELEON.
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9. WHAT DID THEY DO?
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10. RESULTS
MASSIVE COVERAGE
BOOK TO NUMBER ONE
EVERY SECOND CHILD IN NORWAY
ATTENDED
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11. LINKS
HTTP://THEINSPIRATIONROOM.COM/DAILY/2010/ELECTROLUX-VAC-FROM-THE-SEA/
HTTP://THEINSPIRATIONROOM.COM/DAILY/2011/NAB-BREAK-UP-WITH-RIVAL-BANKS/
HTTP://THEINSPIRATIONROOM.COM/DAILY/2011/DOKTOR-PROKTOR-AND-THE-END-OF-
THE-WORLD-MAYBE-MONSTERS/
HTTP://WWW.SLIDESHARE.NET/FABIANOCOURA/QUOTES-FROM-CANNES-LIONS-2011
HTTP://ADSOFTHEWORLD.COM/TAXONOMY/AWARDS/CANNES_LIONS_2011
HTTP://CREATIVECRIMINALS.COM/ONLINE/KLM-SURPRISE/
HTTP://WWW.CONTAGIOUSMAGAZINE.COM/2011/06/CANNES_LIONS_5.PHP
HTTP://WWW.CANNESLIONS.COM/
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