Sample portfolio of Brett Sheppard marketing in previous roles at Tableau, Splunk, DxContinuum / ServiceNow and Datadog including authored publications, narratives and product marketing, case studies, community and partner marketing, and analyst relations.

1. Brett Sheppard
Sample Portfolio
Contact information
Brett Sheppard
brett@zettaforce.com
1 212 321 0859
Linkedin.com/in/brettsheppard
Images from LinkedIn InMap & Shutterstock

2. Contents
• Authored publications 3
• Narratives and product marketing 4
• Case studies 5
• Community and partner marketing 6
• Analyst relations 7
©2020 Brett Sheppard 2
For links to additional types of work samples not shown here such as CxO content, ROI calculators, social and PR,
please refer to Linkedin.com/in/brettsheppard or email the author at brett@zettaforce.com

3. Authored Publications
©2020 Brett Sheppard 3
Analyst Profile
Gartner senior analyst for 5 years, followed by 7 years as a Gartner Consulting external subject matter expert, along with
external publications for technical and business audiences including by Datanami, GigaOM, O’Reilly and more.

4. Narratives and Product Marketing
©2020 Brett Sheppard 4
These two examples show messaging and category creation authored by Brett Sheppard that for Datadog moved the
company upmarket from cloud infrastructure monitoring for site reliability engineers to full-stack observability across the
DevOps lifecycle for multiple buyer and influencer personas; and for Tableau documented and validated the top 6 reasons in
order why customers buy Tableau and for several years was the #1 most downloaded content from Tableau.com.

5. Case Studies
©2020 Brett Sheppard 5

6. Community and Partner Marketing
©2020 Brett Sheppard 6

7. Analyst Relations
©2020 Brett Sheppard 7