revised!

1. Audrey Koetting
Lauren Levi
Bryn Likins
Jonathan Startz

2. Recovery
 Last year, low cost
airlines reported a
8.7% increase in
passenger
numbers.
 In contrast, legacy
carriers
experienced a
1.9% decrease is
passenger

3. Industry Overview
Porter’s Five
Forces
 High Buyer Power
 High Supplier
Power
 High Threat of
Substitute
Services
 High Threat of
New Entrants
 High Rivalry

4. Blue Air

5. easyJet

6. Ryanair

7. Wizz Air

8. Euro Airways
 Broad cost leadership
 Sustainability
 Special features
 Superior customer
service

9. Information Technology

10. Use of Blogs

11. The Future of European Travel