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  1. 1. ConnexionConnexion By Boeing:By Boeing: Information Systems ForInformation Systems For Competitive AdvantageCompetitive Advantage
  2. 2. IntroductionIntroduction 1. Boeing, an aircraft manufacturing co. introduces information system in its aircrafts. Effects of downturn in Airline Industry  Slump in ticket sales  High competition  Differentiation of services in airlines
  3. 3. ORGANISATIONSORGANISATIONS  Boeing  Lufthansa  British Airways  Singapore Airlines  Gulfstream  Tenzing  Europe Airbus
  4. 4. One Should Know..One Should Know..  Founder of Boeing Company : William Edward Boeing  CEO and Chairman : James McNerney
  5. 5. ServicesServices  Internet Access  Wireless LAN  Turn-key System
  6. 6. IssuesIssues  Global Economic downturn  High competition  Need of internet access for tech savvy business travelers
  7. 7. SolutionsSolutions Counter the competitors strategies Market analysis
  8. 8. SUMMARY Presented By :Presented By : Aditya Sharma Ajay Awapal Gaurav Mudgill Ojusvee Agarawal Nancy Bansal Shubha Jain Yuvraj Jain