FINAL PROJECT - ANALYSIS AND ACTION PLANPurpose Allows you to ap.docx

FINAL PROJECT - ANALYSIS AND ACTION PLAN
Purpose Allows you to apply course ideas as well as create a
response plan. This assignment helps fulfill course learning
outcomes 1, 3, 4, 5: Analyzing new/evolving dilemmas,
summarizing and evaluating the Communications Ethics,
Law, and Regulation (CELR) principles and practices, as
well as creating practical strategies to navigate ethics, morals,
and law challenges in today’s public relations landscape.
Schedule:
April 28 options
1. Submit draft of your 1000-word response plan and
appendixes for feedback (earn up to 10 points)
2. Submit nothing
May 4 options
1. If you submitted a draft your final will earn up to 20 points
2. If you decided against submitting a draft your final will allow
you to earn up to 30 points
Overview
EXERCISE
How will you help?
Some former users and media makers have turned on TikTok
after it was accused it of sharing user data with the Chinese
government. ByteDance has taken a few hasty steps, like setting
up a transparency center and hiring Roland Coutier. But these
actions appear to be kneejerk efforts, born of the desire to just
“Do something – Now!!”
They’ve hired you as a C-Suite advisor to help shape a
thoughtful, proactive corporate response and communications
strategy.

As you work take these factors into consideration:
1. The stormy history of Sino-American relations, particularly
now.
2. Growing concern - even anger - by Americans about data
privacy invasion generally speaking
You’ll write a 750- to 1000-word analysis and action plan base
on this case including a:
· Short “executive summary” of the case, use the course’s case
study evaluation tool to explain the issues to your colleagues.
· Describe your suggested action plan, using the PRSA values to
persuade your colleagues to adopt your ideas.
· While this may not be an area of personal expertise you are a
student of ethics and communication; coalesce your ideas into a
logical strategy
· Plan a communication strategy to ensure that you’re not only
good, but that you’re telling people that you’re doing good.
Focus on the use earned media, though you may comment on
other ways to communicate.
· Describe your strategy and objectives.
· Who are your key audiences?
· Include a targeted media list and relevant US governmental
officials in an appendix
· How will you persuade each of these audiences? Describe
your approach to this problem and, based on that, a messaging

strategy.
· Include a messaging strategy in an appendix, which will tie
message to audience and include a statement, key messages, and
social media content. Explain what visuals you will use.
· What’s your end game? Describe your goal as well as
objectives.
. Writing/formatting notes
· Format your document like this: single-spaced, one-inch
borders, 12-point, Arial font, left justified.
· Submit your case study in class website. Include the following
information on your document: the words per sentence (which
should be 15 words or fewer) and the passive voice rate (which
should be around zero percent). This information can be found
via your word-processing system’s readability statistics
function.”
Zhong, R. (2019, November 27) TikTok reverses ban on teen
who slammed China’s Muslim crackdown. The New York
Times, Retrieved from
https://www.nytimes.com/2019/11/27/technology/tiktok-
censorship-apology.html.
TikTok steps up transparency efforts after privacy concerns in
United States. (2020, March 11). Retrieved from

https://www.reuters.com/article/us-usa-china-tik-tok/tiktok-
steps-up-transparency-efforts-after-privacy-concerns-in-united-
states-idUSKBN20Y1N2
- This article states that TikTok is creating a content moderation
center in order to deal with pressure from U.S. lawmakers. It
also briefly touches on some background information, listing
government agencies and figures that have either banned the
app or raised concerns. This will provide context for my
project, as well as an example of how TikTok is attempting to
ease concern over privacy concerns.
Unpacking TikTok, Mobile Apps and National Security Risks.
(2020, April 8). Retrieved from
https://www.lawfareblog.com/unpacking-tiktok-mobile-apps-
and-national-security-risks
- This article delves into TikTok's data privacy policy and the
implications for users of the app. It discusses the uncertainty
over whether the Chinese government can gain access to users'
data, especially if those users are U.S. government employees.
The article also discusses TikTok's ability to censor content
inside and outside of China. This article will be a great
background source for my project and will serve as the basis for
how I analyze the political and ethical data mining issues that
TikTok is facing.
Bergman, R. Frenkel, S. Zhong, R. (Jan. 8, 2020).Major TikTok
Security Flaws Found. The New York Times. Retrieved from
security-flaws.html
This article mainly talks about Tiktok had a serious security
flaw that would have allowed hackers to gain user data and
reveal personal information. According to Check Point’s
intelligence unit examination, lots of functions of Tik Tok had
security issues, including sending video files. Then, this article
briefly states some law issue what Tik Tok faced in the USA.

Lieber, C. (Feb 28, 2019). TikTok has been illegally collecting
children’s data. Vox. Retrieved from https://www.vox.com/the-
goods/2019/2/28/18244996/tiktok-children-privacy-data-ftc-
settlement
This article states that Tik Tok violates children's privacy laws
in the US. TikTok paid the Federal Trade Commission a $5.7
million settlement because of illegally collecting the private
information of children using the app. This article also deeply
analyzed why Tik Tok dangers for children.
Jennings, R. (2019, December 16). What’s going on with
TikTok, China, and the US government? Vox.com. Retrieved
from
https://www.vox.com/open-
sourced/2019/12/16/21013048/tiktok-china-national-security-
investigation
This article explains two major threats that TikTok is facing,
one is the investigation from the US government, one is a
lawsuit brought by a college student alleging her data had been
transferred to two Chinese servers. It explains in detail what’s
happening to TikTok in the US and in China and why this issue
matters.
---------
Brown, A. (2020, March 11). Chinese-Owned TikTok Will Open
A ‘Transparency Center’ To Assuage Privacy Concerns. Forbes.
Retrieved from
https://www.forbes.com/sites/abrambrown/2020/03/11/chinese-
owned-tiktok-will-open-a-transparency-center-to-assuage--
privacy-concerns/#70e679ea776b
TikTok is planning to open a “Transparency Center” in Los
Angeles this May. This article talks about how this center will
function and how TikTok is working to solve privacy concerns.
Herrera, S. (2020, March 11). Chinese-Owned TikTok Launches
U.S. ‘Transparency Center’ to Counter Criticism. The Wall

Street Journal. Retrieved from
https://www.wsj.com/articles/chinese-owned-tiktok-launches-
us-transparency-center-to-counter-criticism-
11583898895?mod=searchresults&page=1&pos=1
This article discusses TikTok’s latest measures to fight against
the app’s privacy concerns, mainly from the U.S. The company
said that it will open a facility in Los Angeles, so the U.S.
officials and lawmakers can be more “involved” in the
company’s operations.
Bose, N. (2020, March 12). U.S. senators seek to ban federal
employees from using TikTok on their phones. Retrieved from
https://www.reuters.com/article/us-usa-china-tiktok/u-s-
senators-seek-to-ban-federal-employees-from-using-tiktok-on-
their-phones-idUSKBN20Z1E4
This article discusses how the concern around TikTok in the
U.S. senate, where a bill was introduced with the aim to ban
federal employees from using the app. This comes after growing
national security concerns regarding the collection and sharing
of data on U.S. users with the Chinese government.
Olenick, D. (2020, April 15). TikTok app inherently unsafe and
a privacy risk. Retrieved from
https://www.scmagazine.com/home/security-news/privacy-
compliance/tiktok-app-inherently-unsafe-and-a-privacy-risk/
This article explains how TikTok is still useing HTTP software
because it easier for transferring videos, however privacy is at
risk. It leaves anyone using the TikTok app open to attacks
where a threat could replace the video, photo or text being
transmitted with spam or fake news designed to embarrass the
sender.
OUTDATED RESOURCE. CHECK 2019 REPORT.
Privacy & Data Security. (2018). Federal Trade Commission.

Retrieved from
https://www.ftc.gov/system/files/documents/reports/privacy-
data-security-update-2018/2018-privacy-data-security-report-
508.pdf
This PDF is from the FTC website explaining the laws and
regulations of Privacy and Data security that must be followed.
McCue, T. J. (2020, February 13). Is TikTok Raiding Your
Privacy In 2020? Here Is How To Stop It. Retrieved from
https://www.forbes.com/sites/tjmccue/2020/02/13/is-tiktok-
raiding-your-privacy-in-2020-here-is-how-to-stop-
it/#37c8b7a369c8
TikTok is a Beijing based company that was launched in 2017.
It is a video-sharing social network service owned by
ByteDance and is used to create short-sync, comedy, and talent
videos. The company targets people outside of China. The
social network's connection to the Chinese government has
created controversy for the U.S. National Security. The author
of the article reached out to TikTok regarding privacy concerns
and did not get a response. This article further discusses ways
that individuals can lock down privacy on TikTok.
Aten, J. (2020, January 9). The Department of Defense is
Warning People Not to Use Tik-Tok Over National Security
Concerns . Retrieved from https://www.inc.com/jason-aten/the-
department-of-defense-is-warning-people-not-to-use-tiktok-
over-national-security-concerns.html
TikTok is now competing with social networks like Instagram
and Snapchat. The platform is accused by the U.S. Department
of Defense as a national security threat. The privacy concern
comes from the app's "ability to convey location, image and
biometric data to its Chinese parent company, which is legally
unable to refuse to share data to the Chinese government."

Check Point Research released a report that detailed multiple
vulnerabilities in the TikTok app. It stated the app "would allow
attackers to compromise accounts, obtain content, delete videos,
and reveal personal information saved on the account." The
article further discusses the privacy threats that users of TikTok
face.
Yancey-Bragg, N., & Snider, M. (2019, July 19). Another app
with privacy concerns: TikTok, a popular video app with ties to
China. Retrieved from
https://www.usatoday.com/story/tech/2019/07/18/tiktoks-china-
ties-explained-faceapp-draws-privacy-scrutiny/1757129001/
Last year, TikTok agreed to pay $5.7 million to settle the FTC’s
complaint, which said the company violated the Children’s
Online Privacy Protection Act or COPPA. TikTok is also being
investigated by the United Kingdom's Information
Commissioner’s Office to determine if it violated the European
Union’s data privacy law GDPR (General Data Protection
Regulation).
Malara, N. (2020, March 11). TikTok steps up transparency
efforts after privacy concerns in United States. Retrieved from
https://www.reuters.com/article/us-usa-china-tik-tok/tiktok-
steps-up-transparency-efforts-after-privacy-concerns-in-united-
states-idUSKBN20Y1N2
TikTok faced scrutiny from U.S. lawmakers who have accused it
of sharing user data with the Chinese government. But TikTok
company refuted claims and has said that U.S. user data is
stored in the United States and that China does not have
jurisdiction over content that is not in China.
NOT SPOT ON, BUT COULD BE RELEVANT DEPENDING
ON HOW YOU DEVELOP THE ASSIGNMENT
Milkaite, I., & Lievens, E. (2020). Child-friendly transparency
of data processing in the EU: from legal requirements to

platform policies. Journal of Children & Media, 14(1), 5–21.
https://doi-
org.proxy.library.nyu.edu/10.1080/17482798.2019.1701055
Research has shown that both children and adults use online
services and often accept their terms and conditions without
actually reading them or feel they do not have a genuine choice
(not) to agree with data policies. Efforts by online service
providers and data protection authorities should be enhanced in
order to ensure fair and transparent processing of children’s
personal information.
Cite the source found within the database, such as a journal
article or a photograph. APA style does not require Database
information in its citations. Adding the database information
makes it confusing.
Bergman, R., Frenkel, S., & Zhong, R. (2020, Jan 09). Security
company found TikTok was vulnerable to hacking: [correction].
New York Times Retrieved from
http://proxy.library.nyu.edu/login?url=https://search-proquest-
com.proxy.library.nyu.edu/docview/2334572026?accountid=127
68
Research shows that Tiktok had serious vulnerabilities that
would have allowed hackers to manipulate user data and reveal
personal information. The app says it has fixed, but researchers
still concerned.
Gaouette, N., & Browne, R. (2019, Dec 31). US Army bans
soldiers from using TikTok over security worries. CNN Wire
Service Retrieved from
68
US army has banned the use of TikTok because the company is
beholden to the Chinese Communist Party and will not secure
the rights and privacy of its American users, politicians said the
app could be used to spy on US citizens.

Carrie, M. (2020, March 11). TikTok to open ‘transparency
center’ to counter privacy concerns. CNET.
https://www.cnet.com/news/tiktok-to-open-transparency-center-
to-counter-privacy-concerns-in-us/
This article is talk about TikTok is controversial in the U.S. for
being accused of being threat to national security. The company
said that it will build a “Transparency Center” at Los Angeles,
Lately they will give “outside experts” a chance to supervise
and provided more details on privacy.
Jack,N. Mike,I and Ana S. ( 2019, November 1) TikTok said to
be under national security review. The New York Times.
national-security-review.html
This article is discusses about TikTok is the company that come
from China has a very big potential for information leakage.
Due to the different laws of various countries, the privacy
policy of tiktok in China and Western countries is different.
Therefore, the personal information of millions of Americans is
likely to have been leaked, and this will pose a great risk to
Western countries such as the United States. Experts advise
people to protect their personal information and Tiktok is
working hard to solve user privacy issues right now.
REPEAT
Jack,N. Mike,I and Ana S. ( 2019, November 1) TikTok said to
be under national security review. The New York
Times.Retrieved from
national-security-review.html
This article is discusses about TikTok is the company that come
from China has a very big potential for information leakage.

Due to the different laws of various countries, the privacy
policy of tiktok in China and Western countries is different.
Therefore, the personal information of millions of Americans is
likely to have been leaked, and this will pose a great risk to
Western countries such as the United States. Experts advise
people to protect their personal information and Tiktok is
working hard to solve user privacy issues right now.
ARBEL, T. (2020). Teens love the video app TikTok, but others
are worried about privacy and graphic content. Retrieved 20
April 2020, from
https://www.chicagotribune.com/lifestyles/parenting/ct-life-ap-
tiktok-concerns-video-app-20200302-
ojtefgrgk5e7ddyalrzzgsamsi-story.html
The article states the concern of privacy and content issue of
tiktok.
REPEAT
Nicas, J., Isaac, M., & Swanson, A. (2019). TikTok Said to Be
Under National Security Review. Retrieved 20 April 2020, from
national-security-
review.html?_ga=2.243050306.1766968547.1587416628-
373957368.1585168094
Due to the privacy and content issue, tiktok will be under
national security review in the US.
QUESTIONABLE SOURCE
Littleton, T. (2020, March 30). The challenges TikTok must
overcome to stay on top in 2020. Retrieved from
https://thenextweb.com/podium/2020/04/01/the-challenges-
tiktok-must-overcome-to-stay-on-top-in-2020/
This article explains a series of key challenges that Tiktok must
face up if it is to maintain its meteoric trajectory and cement its

place as a global media powerhouse.
Kharpal, A. E. S. (2019, December 16). How TikTok went from
a fun viral app to caught in the crosshairs of the US
government. Retrieved from
https://www.cnbc.com/2019/12/16/how-tiktok-went-from-a-fun-
viral-app-to-a-us-national-security-concern.html
This article explains how TikTok changed from an interesting
application to the target of the US government.
Doffman, Z. (2020, March 13). Beware If You Use TikTok On
Your iPhone: Here’s Why You Should Now Worry—New
Security Report. Retrieved from
https://www.forbes.com/sites/zakdoffman/2020/03/12/simple-
apple-security-hack-if-you-have-tiktok-on-your-iphone-look-
away-now/#1b3600af1d61
This article analyzes how TikTok was captured on iPhone and
iPad from the perspective of researchers
Condliffe, J. (2019, November 8). The Week in Tech: TikTok Is
in Trouble. Retrieved from
government.html
The article indicates the problem that TikTok may be forced to
send data to the Chinese government since a Beijing company
owns it. Due to the laws in China, TikTok may be required to
comply with intelligence operations. The sharing of Americans’
data with China is a big issue related to privacy.
Vigdor, N. (2020, January 4). U.S. Military Branches Block
Access to TikTok App Amid Pentagon Warning. Retrieved from
https://www.nytimes.com/2020/01/04/us/tiktok-pentagon-
military-ban.html

The Department of Defense advised military personnel to
remove TikTok from government-issued and personal
smartphones. Pentagon’s warning also indicated that military
personnel should delete TikTok from all smartphones. Since
TikTok is a Chinese-owned app, it may leak American’s data to
China. It is a threat to American’s privacy. This decision is
consistent with the efforts to proactively address existing and
emerging threats as secure and defend the network.
Williams, R. D. (2019, November 19). Reflections on TikTok
and Data Privacy as National Security. Retrieved April 20,
2020, from https://www.lawfareblog.com/reflections-tiktok-and-
data-privacy-national-security
This Lawfare blog provides relevant information about
TikTok’s suppression of content and the collection of private
user data. The U.S. government is investigating TikTok because
video content that goes against the agenda of the Chinese
Government gets removed or censored. This article is useful for
my assignment because it examines the global effects and risks
of censoring social media.
Socolow, M. J., Sutton, S., Sitrin, C., Mahoney, B., Gerstein, J.,
& Touré, M. (2019, November 2). The Trouble with TikTok.
Retrieved April 20, 2020, from
https://www.politico.com/magazine/story/2019/11/02/the-
trouble-with-tiktok-229890
Politico discusses how TikTok deals with controversial content
by putting the video/user profile on hold and banning them from
the wider network of users. This portrays the serious threats of
political censorship and the importance of free speech. This
article will be a useful resource when determining all of the
ethical issues that TikTok is experiencing.

FORMAT
Spangler, T. (2020). TikTok hires ex-ADP security chief roland
cloutier amid data privacy scrutiny. Los Angeles: Penske
Business Corporation. Retrieved from
68
This feature gives information on how TikTok is attempting to
address privacy concerns. The company hired Roland Cloutier
as CISO to oversee cyber security at TikTok. He has over ten
years of experience working for different divisions of
government, including the U.S. Air Force and Department of
Defense. This article will be useful when examining TikTok’s
ethical issues and what it’s doing to resolve existing concerns.
Fry, M. (2020, Jan 02). TikTok's popularity could mark the
death of privacy. The Examiner Retrieved from
68
This article discusses the inevitable implications of TikTok’s
popularity. Over 26 million individuals in the USA use the app
and many more around the world. This large number of traffic
creates security risks, such as the collection of private user
data. This info will be relevant to my assignment in
understanding the extent of TikTok’s influence on society.
REPEAT
Arbel, Tali. (2020, March 2) Teens Love the Video TikTok, But
Others Are Worried About Privacy And Graphic Content.
Chicago Tribune. Retrieved from
https://www.chicagotribune.com/lifestyles/parenting/ct-life-ap-
tiktok-concerns-video-app-20200302-
ojtefgrgk5e7ddyalrzzgsamsi-story.html
Talks about the juxtaposition of the highly popular ‘fun’ app
that is drawing scrutiny from parents and the US Government

alike.
Channick, Robert. (2019, December 12) Did Your Kids Sign up
For TikTok Or Musical.ly? You Can Claim A Share of $1.1
Million Class-Action Privacy Settlement. Chicago Tribune.
Retrieved from https://www.chicagotribune.com/business/ct-
biz-tiktok-class-action-privacy-settlement-20191211-
u3aoprbuifho7g4qj3hdafitgq-story.html
Explains background of case and resulting settlement
parameters
LEVINE, ALEXANDRA. (2020, March 12). Senate bill would
ban TikTok on federal employees' work phones. Retrieved from
https://www.politico.com/news/2020/03/12/senate-bill-would-
ban-tiktok-on-federal-employees-work-phones-126727
This article explains the U.S. reaction to the TikTok privacy
issue.
Mark as ReadReply to This Message
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Libby, K. (2020, April 9). Could TikTok Be Spying on You?
Retrieved from
https://www.popularmechanics.com/technology/apps/a31260575
/tik-tok-spying/
This article analyzes TikTok's potential danger to the privacy
rights.
Ohlheiser, A. (2019). ‘This app is free and therapy is not’: Gen
Z will keep using TikTok even if they don’t trust it.
News article that profiles Gen Z's attitudes towards TikTok.
They admit to knowing it has privacy concerns, but decide to
use it anyway because "This app is free and therapy is not"

NO INFORMATION ABOUT SOURCE
Perez, S. (2020). TikTok to launch parental controls globally,
disable direct messaging for users under 16 – TechCrunch.
News article that discusses new parental controls launched by
TikTok this month. Now parents will have more control over
how their children use the app.
CITATION FORMAT
1. Tik or Tok? Is TikTok secure enough?
https://research.checkpoint.com/2020/tik-or-tok-is-tiktok-
secure-enough/
In the last few months we have seen evidence of the potential
risks embedded within the TikTok application, and this has been
acknowledged as well by others in the industry
2. The U.S. Navy banned TikTok from government-issued
smartphones over cybersecurity concerns
https://www.usatoday.com/story/tech/2019/12/23/us-navy-bans-
personnel-using-tiktok-government-issued-phones/2732203001/
The U.S. Navy thinks TikTok is a threat to national cyber
security.
REPEAT
3. TikTok Hires Ex-ADP Security Chief Roland Cloutier Amid
Data Privacy Scrutiny
https://variety.com/2020/digital/news/tiktok-adp-roland-
cloutier-data-privacy-1203525894/
“As TikTok grows and serves an ever-larger, more diverse
global community, we have a clear responsibility to continue to

maximize security on our platform,” Zhu, who previously co-
founded Musical.ly, said in a statement.
FORMAT
TikTok Gains Global Momentum — but Also Raises Sticky
Privacy Questions
https://variety.com/2019/biz/features/tiktok-lil-nas-x-users-
1203433409/
As the first Chinese-owned social media platform to become the
most downloaded app in the U.S., TikTok is under intense
scrutiny over how it stores personal user data and whether it
censors content Beijing doesn’t like. Evidence that ByteDance
is involved in pushing propaganda related to China’s crackdown
on Muslims in its northwestern Xinjiang region could also give
Americans pause.

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