3. What is a Press Release? A short, compelling news story The goal is to pique the interest of a journalist or publication. Should contain all the essential information who? what? where? when? how? & most importantly why?
4. SEO: Search Engine Optimization Another great way to generate traffic to your website. Not as common as other traffic generation methods.
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7. 3. Do not hard-sell Don’t be flashy Avoid sales pitches Focus on delivering a good story.
8. 4. Provide your contact information Provide contact information makes a business is legitimate. It will be greater exposure and thus more traffic generation.
9. 5. Proofread your story meticulously Unlike a blog post, your Press Release must be very professional. Treat it like a resume for job application. Now that you are done with your story, where do you go to submit your Press Releases?
