Going Deeper, Seeing Further

1. Going Deeper, Seeing Further Brian Rosenberger
-Many companies use ethnographic methods to
design products that more fit the desires of the
consumers

2. Going Deeper, Seeing Further Brian Rosenberger
-The goal of ethnographic research, rather than just
functionality, is to give insights into identity,
lifestyle, and meaning

3. Going Deeper, Seeing Further Brian Rosenberger
-To perform these methods, the researchers immerse
themselves in the people's culture and worldviews

4. Going Deeper, Seeing Further Brian Rosenberger
-A common method is to study the extremes of
people rather than the mainstream

5. Going Deeper, Seeing Further Brian Rosenberger
-There is hope for a two-way conversation where the
people can get insight into the company and their
view for their products