This document contains a series of tweets by Brittan Bright about selling and managing content strategy. It discusses how selling content strategy is more difficult than it appears and requires translating complex concepts into plain language. It also emphasizes the importance of communication, attitude, creativity, charm, and being open to unconventional approaches. A recurring theme is that work is not always successful but the goal is to learn when to persist and when to move on while trusting that teamwork and creativity can help overcome obstacles.

1. Iacquire.com @iacquire
Human after All
the circus of selling & managing content strategy
@brittanbright
Brittan Bright
Director of Client Strategy
brittan@iacquire.com
www.iacquire.com

2. Iacquire.com @iacquire
I have never
worked a day in
my life without
selling. If I
believe in
something,
I sell it,
and I sell it
hard.
-Estee Lauder @brittanbright

3. Iacquire.com @iacquire
Selling content strategy is
harder than it looks.
The sales process does not end
when the contract is signed.
@brittanbright

4. Iacquire.com @iacquire
“One of the most important skills to have in business is the ability to
translate complex concepts into plain English.” -Myra Drucker
@brittanbright

5. Iacquire.com @iacquire
“The single biggest problem in communication is the illusion that
it has taken place.” -George Bernard Shaw @brittanbright

6. Iacquire.com @iacquire
poorcommunication
Can force you
positions
Into difficult
@brittanbright

7. Iacquire.com @iacquire
@brittanbright
“Sales are contingent upon the attitude of the salesman - not the
attitude of the prospect.” - W. Clement Stone @brittanbright

8. Iacquire.com @iacquire
@brittanbright
Framework
A more personal set of skills to transform
Unpopular news.
Creative
@brittanbright
Sometimes you will
Work is risky,
have to deliver

9. Iacquire.com @iacquire
sometimes it won’t work...
@brittanbright

10. Iacquire.com @iacquire
...and sometimes it will.
@brittanbright

11. Iacquire.com @iacquireHouse...
Hardcore tools can build a
@brittanbright
Be open to
unconventional
modes of
transportation
from
point A to point B
@brittanbright

12. Iacquire.com @iacquire
@brittanbright
success
The goal is
learn when to hang on, and when to let go.
teamwork @brittanbright

13. Iacquire.com @iacquire
Trustwill carry you
@brittanbright
throughS e e m I n g l y
obstacles
Insurmountable
@brittanbright

14. Iacquire.com @iacquire
departmentsLegal
@brittanbright
industriesregulated
limitationsTechnical

15. Iacquire.com @iacquire
Never
underestimate
the power of
@brittanbright
CREATIVITY
&
CHARM

16. Iacquire.com @iacquire
Most of our Job descriptions say:
Must thrive in dynamic, fast-paced environment@brittanbright

17. Iacquire.com @iacquire
The professional
concentrates on the
work and allows
rewards to come or not
come, whatever they like.”
“The professional has
learned that success,
like happiness, comes
as a by-product of
work.
@brittanbright
-stephan pressfield

18. Iacquire.com @iacquire
Thank
You @brittanbright

19. Iacquire.com @iacquire
Brittan Bright
Director of Client Strategy
brittan@iacquire.com
@brittanbright