This document contains a series of tweets by Brittan Bright about selling and managing content strategy. It discusses how selling content strategy is more difficult than it appears and requires translating complex concepts into plain language. It also emphasizes the importance of communication, attitude, creativity, charm, and being open to unconventional approaches. A recurring theme is that work is not always successful but the goal is to learn when to persist and when to move on while trusting that teamwork and creativity can help overcome obstacles.