The Return of the Visual Suspects #PCB5

The future of video
The return of the visual suspects

@SteveGarﬁeld @JoselinMane @SkipBensley @RobertCollins

Sunday, September 26, 2010

The Future of
Video
Steve Garﬁeld
@SteveGarﬁeld

1. Lower Cost/Higher Quality
2. Live
3. Easy
4. User Lead Video in 10 Minutes
5. Interacting in Real Time

Bonus: Camera in Your Head


1. Lower Cost/Higher Quality


2. LIVE

Livestream Ustream


3. Easy

YouTube Facebook


4. User Lead Video in 10 Minutes

http://my.visiblegains.com/


5. Interacting


Looxcie Wearable Bluetooth Camcorder System
with White Camera Boom,
Power Supply,
Micro USB Cable, Ear Buds (Black)

Continuous Recording
Share instantly via Facebook,YouTube, Email
Stores 5 Hours of footage
Capture, Edit, Share with Smartphone

Steve Garﬁeld
@SteveGarﬁeld


Video S.E.O.
2009 vs 2010


Search 2009

 Universal

www.JoselinMane.com l www.LITBel.com

Search 2010

 Instant


Engine (Technology)
 Google Voice to Text (Jul
09)


Engine (Technology)
 Closed Caption
(08)
 Transcribe
 Translate


Optimization 2009
 Length Guide (mins)*:
◦ Offer video (advertisement):
0:30-0:60
◦ Marketing video:

0:60-3:00
◦ Sales video:

1:00-7:00
◦ Education/edutainment:
7:00-45:00
◦ Webinar/teleseminar/replay:
30:00-90:00

 Description / Meta Data
◦ Keyword-rich title, 64 char or less the nichier the better
◦ web address / phone number
◦ keyword rich description 200 char or less
◦ tags list of keywords 6 or less 8 max

* Average Commute Time ~ 20 Mins


Optimization 2010
 Length Guide (mins):
◦ Offer video (advertisement):
0:30-0:60
◦ Marketing video:

0:60-3:00
◦ Sales video:

1:00-7:00
◦ Education/edutainment:
7:00-45:00
◦ Webinar/teleseminar/replay:
30:00-90:00

 Description / Meta Data
◦ Keyword-rich title, 64 char or less the nichier the better
◦ web address / phone number
◦ keyword rich description 200 char or less
◦ tags list of keywords 6 or less 8 max


Optimization Math
 Content +
Relationships > SEO
 Subscribers* = Views
 Thumbnail > Title

 *YouTube+Podcast+Blog+
Twitter +Facebook+ LinkedIn
+ Social Media = Views


THE FUTURE OF HOME VIDEO
(AKA TV WATCHING)
IS IT FINALLY DEAD?

Just my observations of what is out there now and what I see
possibly happening in home video viewing

twitter.com/@skipbensley


The Price for an LCD TV is about to crash

WATCH FOR CRASH PRICES
CNN Money.com projects that a large over supply will create a
price crash that may bottom out 12% below 2009 prices right
around the holidays

There So Many Choices for Cable / dish but are any
of them good choices?

SO MANY CHOICES

CABLE & SATELLITE
Both offer lots of HD Channels now. Both cost about the same
and both offer the same channels, just in different packages.

You can never seem to get all the channels you want with a
basic package.


DVD’S ARE GOING THE WAY
OF THE CD
As MP3 downloads replaced CD’s, (Tapes, Records)

Video Downloads are replacing DVD’s


DECLARED BANKRUPTCY

Declared bankruptcy 9/23/2010
Could not keep up with Netﬂix and easy access..


Is the Web going to kill TV?


VIDEO PLAYERS


MOST VIDEO PLAYERS

Most offer HDMI, SVIDEO and Component out to your TV.
Most come with a remote, all Stream HD Content,
most offer netﬂix.

How video watching (watching TV) is not dead.
Its about to evolve and rebound.


Thank You

twitter.com/@skipbensley

The Future of Video

@ROBERTCOLLINS

THE VISUAL SUSPECTS
SEPTEMBER 25, 2010

Mobile Driving Video
Consumption


@ROBERTCOLLINS

Content Creation:
Mobile & Live


Video Engagement


Video Moves Back Into The
Home


Temporal Video


The Future of Video
Thank You

@ROBERTCOLLINS
@ROBERTCOLLINS

The future of video
The return of the visual suspects

@SteveGarﬁeld @JoselinMane @SkipBensley @RobertCollins

Thank You


The Return of the Visual Suspects #PCB5

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