Making social media work


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Making social media work

  1. 1. Making social media work JAMES WILLIAMS Communications Advisor, Suncorp Friday, 10 September 2010 1
  2. 2. What’s in this session? Examples of practical new media and social media in change communication Examine some ‘low hanging fruit’ that can be simply implemented How to get your senior stakeholders to buy-in to the process Friday, 10 September 2010 2
  3. 3. Who am I? Technologist and communicator Podcast producer, educator and founder of the Lifestyle PodNetwork My passion is discovering useful tools to enhance communication Friday, 10 September 2010 3
  4. 4. My Role at Suncorp Mix of traditional and new media Big emphasis on bringing many Suncorp-owned brands together as one team Technology plays a big role in this change My Suncorp role focuses on the message and channel development Friday, 10 September 2010 4
  5. 5. What’s our landscape? 2010 IABC Engagement Survey results showed that email and intranet are where most people get their information Growing appetite for social media in the workplace Over 50% of executives don’t use social media Over 40% - no social media policy Crave simplicity Suffer information overload Friday, 10 September 2010 5
  6. 6. Our challenge is engagement How do we get people sharing knowledge and working together? How to we build trust in our leaders? How do we align our people with the strategy? How do we develop one source of truth, with multiple channels? Friday, 10 September 2010 6
  7. 7. NSW Rural Fire Service Friday, 10 September 2010 7
  8. 8. “Our volunteers are not getting the message, so we’re going to build a website to fix it” Friday, 10 September 2010 8
  9. 9. “...and you’re going to launch it in 3 months!” Friday, 10 September 2010 9
  10. 10. What would this site look like? Friday, 10 September 2010 10
  11. 11. What we did we gathered loads of data we planned and built in with our people we took every opportunity to talk about MyRFS we built trust through listening and delivering Friday, 10 September 2010 11
  12. 12. Keys to success Used data to maintain focus We learned from others, and shared our lessons We had strong branding, and consistent messaging We tightly managed our stakeholders We made sure we were everywhere Friday, 10 September 2010 12
  13. 13. In 3 months... Friday, 10 September 2010 13
  14. 14. Solutions Friday, 10 September 2010 14
  15. 15. Due to confidentiality restrictions the video shown on this page is not available in the public domain Webcam video Communicate with geographically dispersed teams Friday, 10 September 2010 15
  16. 16. Due to confidentiality restrictions the video shown on this page is not available in the public domain Low cost HD video Flip Mino HD+iMovie or iPhone4 with iMovie App. Friday, 10 September 2010 16
  17. 17. Blogging Build the brand of your current and emerging leaders Friday, 10 September 2010 17
  18. 18. Microblogging Unlock information through rapid collaboration Friday, 10 September 2010 18
  19. 19. Podcasting Create authentic, intimate conversations that can be consumed on-demand Friday, 10 September 2010 19
  20. 20. Webcasting Meet with your staff at their desk Friday, 10 September 2010 20
  21. 21. Ideation and creativity People bring their whole self to work People have ideas that can shape the way they work Portals for creativity and idea generation By introducing fun you can tap the wisdom of the crowd Friday, 10 September 2010 21
  22. 22. Due to confidentiality restrictions the video shown on this page is not available in the public domain The video on this page was a launch video for an ideation platform Friday, 10 September 2010 22
  23. 23. Fostering creativity Friday, 10 September 2010 23
  24. 24. Leaping the hurdles handling some of the most common objections Friday, 10 September 2010 24
  25. 25. It’s too expensive But we can’t control what people say We can’t control what people do! Information will leak out Leaping the hurdles handling some of the most common objections Friday, 10 September 2010 25
  26. 26. Bringing it all together Friday, 10 September 2010 26
  27. 27. Friday, 10 September 2010 27
  28. 28. Gaining stakeholder trust People fear what they don’t understand Measurable and discreet experiments Report results in business terms Recruit allies who have benefited Have a game plan, and one eye on the horizon! Work out your governance early Back your decisions with data Friday, 10 September 2010 28
  29. 29. Next steps Get your hands dirty Think small and measurable Work out how it can solve a business problem Start an experiment Friday, 10 September 2010 29
  30. 30. Resources Podcasters’ Emporium Social Media Policy examples Ask LinkedIn Friday, 10 September 2010 30
  31. 31. Need more information? If you require more information about any of the applications, services or tools listed in this presentation, please leave comment on my blog at james- Unless otherwise requested, your questions will be addressed personally and then added to the blog to assist other website visitors. Potentially sensitive information such as identifying individuals or organisations will be removed before publishing. Friday, 10 September 2010 31