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Vlogging Workshop

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Vlogging Workshop
                                    11:30a - 1:15p


      @faintstarlite @dcrmom @jendisjournal
       @audreymcclellan @extraordmommy
Wednesday, February 10, 2010
Why add video?

                    Adds additional storytelling element
                    Gives you access to personally communicate with your
                    community
                               Your audience will ‘get to know’ you in a way that isn’t
                               possible via the written word


Wednesday, February 10, 2010
What you should know...
                                                   Companies are looking for women
                                                   with video editing skills
                                                   You can demonstrate a skill or create
                                                   a how-to
                                                   Videos are easy & effective SEO boosts
                                                   You can make money. Cha-ching!
     2006 Time Magazine Person of the Year cover   It’s never been easier
Wednesday, February 10, 2010
November ’09 saw a record-breaking 170
       million Americans viewing video online, which
       breaks down to:
                                31 billion video views
                                84.8% of the total US Internet audience
                                average duration of video: 4 mins


    (comScore Video Metrix)
      (comScore Video Metrix)
Wednesday, February 10, 2010
...in case you didn’t catch that




                       80% of people watch a video when it is on a website
                       52% will take action after watching a video

                                      (that is very impressive to marketers!)
    (comScore Video Metrix)

Wednesday, February 10, 2010
Amazingly, web videos do not only consist of this:




Wednesday, February 10, 2010

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Vlogging Workshop

  • 1. Vlogging Workshop 11:30a - 1:15p @faintstarlite @dcrmom @jendisjournal @audreymcclellan @extraordmommy Wednesday, February 10, 2010
  • 2. Why add video? Adds additional storytelling element Gives you access to personally communicate with your community Your audience will ‘get to know’ you in a way that isn’t possible via the written word Wednesday, February 10, 2010
  • 3. What you should know... Companies are looking for women with video editing skills You can demonstrate a skill or create a how-to Videos are easy & effective SEO boosts You can make money. Cha-ching! 2006 Time Magazine Person of the Year cover It’s never been easier Wednesday, February 10, 2010
  • 4. November ’09 saw a record-breaking 170 million Americans viewing video online, which breaks down to: 31 billion video views 84.8% of the total US Internet audience average duration of video: 4 mins (comScore Video Metrix) (comScore Video Metrix) Wednesday, February 10, 2010
  • 5. ...in case you didn’t catch that 80% of people watch a video when it is on a website 52% will take action after watching a video (that is very impressive to marketers!) (comScore Video Metrix) Wednesday, February 10, 2010
  • 6. Amazingly, web videos do not only consist of this: Wednesday, February 10, 2010
  • 8. Hardware Options 1. Price point 2. Desired use (will you be indoor in low lighting?) 3. How will the video be viewed? (4:3 SD or 16:9 HD) 4. The kind of storage system you want to deal with (SD cards, hard drives or tapes) Wednesday, February 10, 2010
  • 9. Tapeless Pocket Cams Flip Video $99 Creative Vado $99 Kodak Zi8 $179 photos: CNet.com Wednesday, February 10, 2010
  • 10. Tapeless Camcorders JVC Everio (SD card) $299 Sony Handycam HD (SD card) $349 photos: CNet.com Wednesday, February 10, 2010
  • 11. Tape Camcorders Canon HV30 HDV (Mini-DV) $799 Canon ZR850 (Mini-DV) $199 photos: CNet.com Wednesday, February 10, 2010
  • 12. Prosumer Attachments fancier lens & shotgun mic (mic input + shoe required) photos: flickr.com/photos/localmotion Wednesday, February 10, 2010
  • 13. You don’t want to buy anything? Chances are you’ve already got video capability... Wednesday, February 10, 2010
  • 14. Other devices Webcam (internal) Digital camera Cell phones Webcam (external) $20+ iPod nano Wednesday, February 10, 2010
  • 15. Software Options 1. System limitations (PC vs Mac) + memory 2. Price point 3. How fancy-shmancy are you going to edit 4. Know your end game - selling videos usually requires HD exporting capabilities Wednesday, February 10, 2010
  • 16. PC Windows Movie Maker (free) Corel VideoStudio $59 Pinnacle Studio HD $49 Adobe Premiere Elements $79 Adobe Premiere $799 photos: CNet.com Wednesday, February 10, 2010
  • 17. Mac Final Cut Express $199 iMovie (free) Final Cut Pro $999 photos: CNet.com Wednesday, February 10, 2010
  • 18. Hosting syndicate using: Wednesday, February 10, 2010
  • 19. 8 rules to vlog by Wednesday, February 10, 2010
  • 20. 1. Plan ahead: use notes or an outline to stay on point practice a few times before turning the camera on so you can feel how it will flow http://www.flickr.com/photos/witheyes/121527260/ Wednesday, February 10, 2010
  • 21. Gorilla Tripod 2. Keep the camera steady! $20 do.not.move.the.camera. - if you pan around it will look like a bad home video use a tripod or lean against something to stay steady too much motion makes footage unwatchable http://www.flickr.com/photos/cdtwigg/3669965665/ Wednesday, February 10, 2010
  • 22. Blue Snowball condenser $79 3. Audio can make or break you best case scenario: use an external mic next best: be within 5ft of the camera with little Logitech USB mic $20 background noise make sure the room isn’t too empty or you’ll echo http://www.flickr.com/photos/drurydrama/4266958089/ Wednesday, February 10, 2010
  • 23. 4. Pay attention to lighting use natural daylight whenever possible set up lights if needed (just make sure it’s not blinding you or creating creepy shadows) Portable Work Lights $30 http://www.flickr.com/photos/jasonalley/4201691549/ Wednesday, February 10, 2010
  • 24. 5. Location, location, location! de-clutter your background have something to look at, don’t sit in front of a white wall - it’s boring film outside (remember rule #4) change it up use a green screen http://www.flickr.com/photos/chanc/1490625922/ Wednesday, February 10, 2010
  • 25. 6. Show or demonstrate what you’re saying cut to relevant footage or photos use props... they’ll keep viewers engaged http://www.flickr.com/photos/bobeirasa/2263070305/ Wednesday, February 10, 2010
  • 26. 7. pretend the camera is a friend you like to gossip with, it’ll help you to talk more naturally look up slightly, it’s more flattering enhance emotional response: show lots of energy + passion (pick topics you have a passion for & it’ll show) http://www.flickr.com/photos/fotologic/435457697/ Wednesday, February 10, 2010
  • 27. 8. Keep it short. ...how short? as short as possible. the sweet spot for attention span is < 2min http://www.flickr.com/photos/84299143@N00/2969603246/ Wednesday, February 10, 2010
  • 28. You’re not alone. At first, you might worry about... How you’ll look on camera What’s happening in the background The process being too time-consuming Being critiqued publicly Learning new tech stuff Start simple. Practice. Learn. Discover. http://www.flickr.com/photos/spine/419733435/ Wednesday, February 10, 2010
  • 29. Not camera ready? Use voiceover Film someone else Do a slideshow or stop-motion Video screen captures (you can even interview via Skype by using a program to record the video conversation) http://www.flickr.com/photos/pinksherbet/3984189865/ Wednesday, February 10, 2010
  • 30. The fine print: Release forms Especially if you plan to make any money off your videos, getting release forms signed is a must. Individuals Locations Copyrighted material Wednesday, February 10, 2010
  • 31. The fine print: Copyrights Everything in the known universe is copyrighted. Including: Music TV shows Music videos Videos of live concerts Performances Movies and trailers Commercials Photos ...these socks Wednesday, February 10, 2010
  • 32. Improving your skills Wednesday, February 10, 2010
  • 33. 5 angles that tell a story... 1. Start with a close-up action (the money shot) Then answer the viewer’s questions for them... 2. Who is performing the action? (cut to face) 3. Where is s/he? (wide angle of the location) 4. What is s/he looking at? (over the shoulder) 5. Anything else going on? (side shot) Wednesday, February 10, 2010
  • 34. Growing your audience Wednesday, February 10, 2010
  • 35. Tip #1: Video placement - More views + engagement Pros - SEO: Videos come up in Google - Community sites often take YouTube links - Universality: people know how and DO share & embed - Easy integration & autoposting Cons - Lack of demographic focus - Comments: WordPress Genki - Mean, ugly internet trolls plug-in - Partner Program Wednesday, February 10, 2010
  • 36. Tip #2: Keywords You get 3 shots to load your video up with searchable keywords. Get it right and you’ll consistently gain viewers... 1. Title Tag your heart out 2. Description Search for related popular 3. Tags videos and piggyback on Be strategic & use current their success to become events + popular searches the related video to your advantage Wednesday, February 10, 2010
  • 41. Tip #3: Grab their attention Everyone knows to be responsive to comments and messages - with video it's no different Create video responses Apply videos as responses Be on the pulse of hot topics Your thumbnail matters! Make people want to click. Wednesday, February 10, 2010
  • 46. Tip #4: Spread the word Use the share / embed feature Autopost your content Use annotations Annotation: a pop-up with a call to action Add friends on YouTube, then share content with them Be featured (don’t be afraid to send links to your videos around!) Wednesday, February 10, 2010
  • 47. Tip #5: Building Community Participate in communities: SayItFaceToFace.com Mom Vloggers Club VloggerHeads.com Get other people involved via interviews + collaboration videos Agree to cross-promote with friends Create mashups (video mix) Pay to have your video promoted Wednesday, February 10, 2010
  • 48. Tip #6: Generating $$$ *Start asking for compensation now Create content for a website Ads (preroll, 1/3 footer, “brought to you by”, player skin) Sponsor + company partnership Reviews for money For a contest, live show, or as part of earning reward points like on MomTV & ExpoTV http://www.flickr.com/photos/amagill/3366720659/ Wednesday, February 10, 2010
  • 49. other ways to make a profit... Hosting events Brand spokesperson Consulting services Wednesday, February 10, 2010