Content Marketing gets a bad rap sometimes. Thats because many marketers fail to see it in the big picture. This slide is a condensed version of the content marketing pipeline on a macro scale to help marketers remember the value of great content for the user and for the SERP

1. CONTENT
MARKETING
WORKS

2. brought to you by:

3. click this icon to tweet
information from each slide.

4. vs
Create a great
piece of content 1 1 Create a great piece
of content with both
conversion and seo
objectives
novice
view the infographic

5. vs
view the infographic
Promote
the content 2
Promote
the content 2
novice

6. novice vs
view the infographic
3 Adjust content
based on audience
and data feedback
Sit back while
viewers of your
content convert
into customers
3

7. vs
view the infographic
novice
4 Create more optimized
content and repeat
this process until you
deliver something
that does resonate
Panic when you
realize this isn’t
happening 4

8. vs
view the infographic
novice
People begin sharing
your content on social
media/building links 5
$
$
$
$
Start spending inordinate
amounts of money to promote
the content, hoping that the
incoming traffic will convert
5

9. vs
view the infographic
novice
A small handful of
those people are larger
influencers and help to
amplify your reach
Conversions from the 6
6 content still don’t happen

10. vs
view the infographic
novice
You pull the plug on content
marketing far too early and,
flustered, join the camp of
the content marketing
naysayers.
7
Content
marketing
is the worst!
Because you’ve earned links
and mentions from other
sites, the overall authority
of your site begins to rise
7

11. You pull the plug on content
marketing far too early and,
flustered, join the camp of
the content marketing
naysayers.
7
Content
marketing
is the worst!
vs
view the infographic
novice
You now start to rank
higher in search results
for converting keywords
because of that higher
authority.
8

12. vs
view the infographic
novice
You pull the plug on content
marketing far too early and,
flustered, join the camp of
the content marketing
naysayers.
7
Content
marketing
is the worst!
When someone (a
completely different
audience in some cases) has
a need for your product or
service, and types in a
query on Google you show
up and they convert.
9

13. brought to you by: