Cool Marketing Collab explained with my POV

1. SPORTS X
GAMING
A tribute to years of gaming,
sports, lifestyle and play across
the decades

2. TABLE OF CONTENTS
What is this global marketing
campaign all about
What is it?
01
The different shoe designs to
be released
The 3 different designs
02
My perspective on this
campaign
My Point of View
03

3. What is it?
For Xbox and Halos’ 20th
anniversary, Microsoft teamed up
with Adidas to create the first ever
console inspired shoes available
globally. The collaboration will
have 3 different shoe designs with
each one inspired by past and
present Xbox consoles look and
colors.

4. Picture
You can enter a subtitle here if you need it
Xbox series X- Promotional campaign Launched with below slogan

5. “You can always think of
something like the Xbox 360 as a
super set-top box that can do
everything the set-top box does,
but then have the graphics to do
the games as well.”
—Bill Gates, Creator of Microsoft & Xbox

6. Launch Trailer titled ‘Adidas Originals by Xbox-20 years of play”

7. This Xbox shoe design originally released
on October 6th is a promotional version of
the new Forum Tech Boost based off the
old school version of the Forum tech
boost style from Adidas. This wasn't
available for fans to purchase, but rather
win. These shoes have green details
inspired by the release of the original
Xbox console special edition for the
launch of Halo and have the Xbox logo
dominant.
XBOX 20TH FORUM TECH
DESIGN ONE

8. XBOX 360 FORUM MID
This design was released on
November 3rd and is Widely
availible for purchase across the
US and Canada. Inspired by one of
the most iconic consoles in
history, this show has the original
Xbox 360s colors- While,silver
and green along with Xbox 360
features such as the button
design on the side and the disk
tray is on the strap.
DESIGN TWO

9. XBOX 360 FORUM MID DESIGN TWO

10. COMING SOON- DESIGN THREE
The final and most exclusive design
will be released on November 15
with a broadcast on the anniversary
date of Xbox and Halo. Xbox will
share the details of this final
sneaker at this time.

11. ● I think this is a super cool idea to
connect industries and companies that I
never would’ve imagined Collaborating
together; gamers aren’t exactly known
to be the most active and sporty types
● Im not a huge fan of the initial color
scheme and design of the low rise
shoes but I also understand im not the
ideal consumer
● There was unfortunately a leak that
caused a lot of the excitement around
this release to be diminished, which I
think is unfortunate
MY POINT OF VIEW

12. Adidas store

13. POINT OF VIEW CONT.
● I think they couldve done more designs and
made them more acessible to consumers,
as this is touted as a global promotional
camapign but only 2 of the 3 sneakers will
be availible for purchase in North America
only.
● Also I think they could’ve done more to
actually promote this campaign, rather than
just have news releases or details dropped
on twitter. They are missing a huge segment
of gamers or people who enjoy playing that
don’t have or use twitter.

15. RESOURCES
Images Articles
● https://www.youtube.com/watc
h?v=hhN9w4er3MA
● https://www.xfire.com/adidas-
xbox-shoes/
● https://solecollector.com/news
/2015/06/xbox-adidas-rod-
laver
● https://news.xbox.com/en-
us/2021/10/06/xbox-adidas-
anniversary-partnership/
● https://ca.movies.yahoo.com/adidas-xbox-
360-forum-mid-155422425.html
● https://www.ign.com/articles/microsoft-
reveals-adidas-sneakers-themed-original-
xbox-360
● https://news.xbox.com/en-
us/2021/11/03/xbox-360-adidas-sneaker/
● https://news.xbox.com/en-
us/2021/10/06/xbox-adidas-anniversary-
partnership/

16. CREDITS: This presentation template was created by Slidesgo, including icons by
Flaticon, and infographics & images by Freepik.
THANKS!
Do you have any questions?