Brandwatch Queries are an effective way to examine all relevant mentions for a brand or topic. With a significant amount of online mentions potentially being ads, retweets, and shared news content, how does one segment the personal conversations users are having online? Cut through the noise with this session that will review one of the most effective tricks utilized by our analysts to hone in on actual user engagement.

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Finding Personal Engagement in a
Sea of Mentions

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“What are people saying about
my brand/product?”

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What do I want to know?
How would my audience talk about this?
What do I want to do with this data?
But
First…

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What are people saying about beer
and the city of Denver?

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80% of mentions were
directly promotional or
from organizations

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Me, Myself, OR I

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Personal Pronouns
me OR myself OR I OR
mine OR my OR we OR
us OR our OR ourselves
We should
My family
I love
Our children

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Teach a Person to Fish…

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The Golden Rule

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RESULTS!

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Insights!

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Oh. You Want More
Insights?
Audience Segmentation
“My daughter”
“My professor/My textbooks”
Customer Service
“The rep I spoke to was amazing today”
“I was just on hold for twenty minutes”
Customer Journey
“I’m thinking about buying a cell phone”
“My family just bought a new car and I love it”

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What Would
Juan Say?

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juan@brandwatch.com
Juan Sanchez
Senior Project Manager, Customer Success

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Now You Know