Closing the Loop with Localized Ads from DRS, 7.28.14


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Rob Reed from MomentFeed presentation deck from Digiday Retail Summit, 7.28.14

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Closing the Loop with Localized Ads from DRS, 7.28.14

  1. 1. Closing the Loop with Localized Ads
  2. 2. What Ads Do Consumers Want? 2 Top 3 most important elements of mobile advertising: 1. Duration/Size of ads 2. Relevant Ad Content 3. Ads for services/goods specific to location
  3. 3. What Ads Do Consumers Want? 3
  4. 4. 4 National Campaigns Today What if you could tailor every ad to its local audience?
  5. 5. 7 National Reach with Local Flavor Relevant content for local consumers ...on a national scale
  6. 6. 8 100 million US consumers log into Facebook mobile every day Facebook Promoted Post Hello Santa Monica! Order a large pizza today and receive a buy-one-get-one-free bottle of ice-cold Pepsi. Click below to order from your local Pizza Hut at 2029 Pico Blvd (at 20th St.) in time for the game! Pizza Hut - Santa Monica Click to Order Online Feels like the ad is coming from your local pizza place Unique photo of each location provides familiarity and relevance Include CTA and link to the local ordering page at Target consumers who live near each specific location
  7. 7. 9 Facebook Promoted Post Land on the unique order page for the Pizza Hut location promoted in the ad Two bottles of Pepsi automatically added to the user’s cart
  8. 8. 10 Hello Atlanta! We’re having a special sale at your local Tory Burch with an extra 25% off sale items. We hope to see you at our 3500 Peachtree Road, NE location this weekend. Tory Burch - Atlanta Click for More Details Facebook app accounts for 20% of all time spent on mobile devices Target ads when consumers are in “shopping mode” Click-to-order CTA with embedded offer 8-10% click-through rates (CTR) Facebook Promoted Post
  9. 9. 11 Hello Dallas! Your local 7-Eleven at 4104 Gaston Ave (at Haskell) has a special offer today: Buy one 4-pack of Red Bull and get a free Slurpee. Get the offer now! 7-Eleven - DallasTimely mobile delivery drives immediate action and redemption A/B test offer & creative to optimize conversion Barcode or QR code can be scanned & redeemed at the POS Facebook Offer
  10. 10. 12 Hello Studio City! Join us for the big final sale with up to 75% off this week at the 12169 Ventura Blvd location. Great deals to keep you going for the rest of the summer! Gap - Studio City Facebook Promoted Post
  11. 11. 13 Hello Austin! Now you can get a free Victoria’s Secret workout bag with any $65 purchase. Stop by our 2901 S Capital of Texas Hwy location or go online to get your free bag today! Victoria’s Secret - Austin Facebook Promoted Post
  12. 12. 14 Hello Thousand Oaks! Have you tried my Blazin Chicken Sandwich? It’s only here for a limited time so stop by the 484 N Moorpark Road location this week. Jack in the Box - Thousand Oaks Facebook Promoted Post
  13. 13. The Old Spaghetti Factory MomentFeed Campaigns
  14. 14. The Old Spaghetti Factory used MomentFeed Campaigns to drive awareness and in-store sales for new menu items from March to April 2014 across 19 of their restaurants and local Facebook Pages. They then compared those locations to a Control group of 19 locations. Through MomentFeed’s unique advertising solution, The Old Spaghetti Factory was able to...
  15. 15. Over 659,078 unique customers reached, through 19 local Facebook Pages Reach a Hyper-Relevant Local Audience
  16. 16. ROI on Facebook Ad Spend30X Driving Restaurant Sales The Old Spaghetti Factory generated a year-over-year lift of more than 5,400 customer visits during the campaign period (March- April) compared to a control group The Old Spaghetti Factory Case Study
  17. 17. Owning the Mobile Consumer Rob Reed Founder 310.494.6617