1. Social Media Tool Review
By Brandon Poli

2. PURPOSE
 To inform the audience of a new, powerful social media monitoring
tool.

3. OUTLINE
About Cision
Cool Features for
Social media
College Integration
Pros and Cons www.google/images.com
Conclusion

4. ABOUT CISION
 Cision tackles anything from “Shaping what the media is
Social Media to Print Media, going to say starts by knowing
Broadcast Media, other what they're saying. From
Online Media, and Executive newspapers to social media, to
News monitoring. journalists and bloggers.
 Cision is PR software, which Anywhere in the world. So
needs to be paid for based you'll have your finger on the
on the size and complexity of pulse of your latest coverage.
the company or organization. Find out what's being said
about you. Monitor your media
coverage, with Cision.”

5. COOL FEATURES:
CONVERSATIONS
 With Cision software,
clients can talk to their
audience and
communicate with them
24/7. Cision is a Winner of
the CODIE Award for best
Social Media Aggregation
Service. CisionPoint’s
social media monitoring is
your key tool to identifying
and communicating with http://us.cision.com/media-monitoring/social-media-monitoring.asp
influencers.

6. COOL FEATURES: COVERAGE
 Monitoring with Cision is
like no other. With
capabilities to monitor
over 150 million blogs,
social networking sites,
forums, opinion sites, top
video- and image-sharing
sites.
 Cision is also the only PR
software with full http://us.cision.com/media-monitoring/social-media-monitoring.asp
integration to Twitter.

7. COOL FEATURES: TRACKING
 Cision lets you track many
various number in Social
Media. Whether it be
engagement ranking, number
of Twitter followers, vote
count, number of comments
and much more.
 Also it’s easy to show ROI
and track the success rate of
a companies campaign
http://us.cision.com/media-monitoring/social-media-monitoring.asp

8. COOL FEATURES: TRADITION
 Cision also is fully
integrated with
traditional forms of
media. This includes
Print, News, and
Broadcast.
 The impact of the
coverage can be
monitored with charts http://us.cision.com/media-monitoring/social-media-monitoring.asp
and demonstrate the
impact of your overall
coverage.

9. COOL FEATURES: CRM
 Cision’s social media
monitoring and analysis can
integrate your social
customer relationship
management.
 With integration to
SalesForce.com, users can
see at a glance which
content is coming from their
customers or prospects, and
add new contacts, cases and http://us.cision.com/media-monitoring/social-media-monitoring.asp
leads.

10. COLLEGE INTEGRATION
 Register your school
 PR majors only 
 Award Winning Software
used by most firms
 Student accreditation proves
to employers that students
have a comprehensive
knowledge
 Ready to use it in the
workplace
 Students may apply for
accreditation and receive a
certificate

11. PROS VS. CONS
Pros Cons
 Ease of Use  Expensive!! $$$
 Full Integration  The cheapest option is $300
dollars per month with the
 Various Helpful Features highest being $1000 per month.
 Award Winning  Not all levels have all
 Strong Software features
 POWER!!!  Pay to play 
 Image on next slide

13. CONCLUSION
 About Cision
 Cool Features
 Conversations
 Coverage
 Tracking
 Tradition
 CRM
 College Integration
 Pros and Cons