This document is a prospective client questionnaire that collects information about a company's products/services, target audience, recent marketing efforts, upcoming projects, and affiliations. It requests details such as company name and address, products/services, contact information, website and social media addresses, descriptions of recent marketing campaigns including goals and successes, media exposure, grassroots promotion, and projected upcoming projects including budgets and goals. It also asks about the company's vision, competition in the marketplace, ability to reach different age groups, and experience working with celebrity endorsements. The questionnaire aims to comprehensively understand a company's marketing needs and past performance to determine if they are a good fit for services.
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Client marketing questionnaire
1. PROSPECTIVE CLIENT QUESTIONNAIRE
Information Other
Company Name No. of employees
Company Address
Products or Services
Contact Information
Name/Job Title
Email Address
Telephone
Cell
Internet Address Who currently manages the site?
Website
Twitter Address
Facebook Page
Myspace Page
Youtube Page
Other
Other
Recent Marketing and Promotions
Product or Service (3 most recent) #1 #2 #3
Product or Service (Describe)
Target Audience
Campaign Highlights/Successes (Goals
obtained or opportunities that came from this
particular project)
Markets Promoted (Markets you visited
or used independent promoters in promotion
of the album)
Competition (What were the competitive
or complimentary products in the
marketplace)
Corporate Questionnaire Proprietary and Confidential October 2009
2. PROSPECTIVE CLIENT QUESTIONNAIRE
Competition (How did your product
compare to what you found in the
marketplace)
Age Groups (On a scale of 1 to 5, with 1 13‐18 19‐25 26‐31 32‐38 39‐45 46+
(Poor) and 5 (Excellent) please rate your
ability to reach the following age groups
through your current promotion strategy)
Media Exposure Please describe the type of media buys you did
Radio (Include Stations and Markets)
Print (magazines)
Online (coverage online, blogs, etc)
Television
Grassroots Promotion
Upcoming Projects
Project #1 Project #2 Project #3
Summary of Project
Projected Release Date
Estimated Marketing Budget
Goals to achieve with upcoming
project.
What is the vision to communicate to
customers for the brand?
Corporate Questionnaire Proprietary and Confidential October 2009
3. PROSPECTIVE CLIENT QUESTIONNAIRE
Affiliations
Describe the types of celebrity
personalities you have worked with
in the past and name the type of
personalities or endorsers you
would like to work with on your
next project.
Corporate Questionnaire Proprietary and Confidential October 2009