TV Operations (Terrestrial, Cable, Satellite)

1,818 views

Published on

Calculating briefly on the operations of a terrestrial station or cable/satellite operators/channels -- Departemen Ilmu Komunikasi, FISIP UI

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,818
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
158
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

TV Operations (Terrestrial, Cable, Satellite)

  1. 1. TV OPS Minggu ke-5MANAJEMEN KEUANGAN STASIUN TELEVISI Amelia H. Day, SS, ME 7 Maret 2011 1
  2. 2. Tech Update VIDEOS 2
  3. 3. MENGINTIP DAPURTerrestrial TV Station 3
  4. 4. • PROGRAMMING: Prediksi programming (programming forecast)• PRODUKSI: Pre-produksi Produksi Pasca- produksi• BROADCAST OPS: Penayangan (live/delayed)• SALES & MARKETING: Sales kit untuk biro iklan dan pengiklan• RAPAT ANTAR-DIVISI: Kontrak produksi/penayangan 4
  5. 5. MENGINTIP DAPUR Cable Channels 5
  6. 6. • PROGRAMMING & KERJASAMA PROGRAM: Programming, Creative and Channel Operations (dikepalai Country Manager of Korea, China atau region terkait)• PRODUKSI (ON-AIR INTERSTITIALS) & BROADCAST OPS: Broadcast Operations and Equipments• SALES & MARKETING: Revenues & Partnerships• BUSINESS DEVELOPMENT pengembangan bisnis terkait distribusi & pemasaran content 6
  7. 7. MENGINTIP DAPURCable/Sat Operator 7
  8. 8. • TEKNIK: satellite & broadcast operations• SALES & MARKETING: pemasaran paket siaran• LEGAL: kontrak dengan content provider (international offices)• BUSINESS DEVELOPMENT: pengembangan bisnis satelit dan content (terkadang harus membuat saluran lokal dengan tayangan rekaman atau produksi live lokal)• CUSTOMER SERVICE: penanganan keluhan pelanggan 8
  9. 9. KONSEP STASIUNMANAJEMEN TV 9
  10. 10. The Circle of Program Invention Adjie Soeratmadjie, 5 Okt 2010 Presentasi Business CycleAnd Program refresh on Branding Positive Negative PDB Psychological Talk Market – ( Viewers + Advertising ) Competitors Slot Program Idea Communications Presenter / Host Agenda Setting R&D Inspiration Influencing Feasibility StudyIdealism Back Mind Refresh Program Title Content Rating & Share Look / Manner Revenue Commercial Evaluation 2R Telecast 10
  11. 11. Business Cycle standardsco.com 11
  12. 12. Business Cycle danielnenni.com 12
  13. 13. Business Cycle Sir Terry Morris @ Youtube 13
  14. 14. PROGRAM PRODUCT ION COSTS FISIPuiFILMandMEDIA 14
  15. 15. PRODUCTION STEPS• Development pengembangan skenario hingga menjadi visualisasi (cetak biru/storyboard).• Pre-production persiapan untuk produksi (syuting) dengan memilih (casting) para pemain atau presenter serta pembangunan setting (indoor) atau pencarian lokasi (outdoor)• Production pengambilan gambar dan suara untuk disiarkan baik langsung (live) atau rekaman (tape delay)• Post-Production penyuntingan gambar/suara, penambahan efek suara, grafis/animasi, titel penunjang produksi.• Sales, PR & Distribution koordinasi perihal tayangan (sinopsis, durasi, periode tayang, dst.) ke bagian – teknik transmisi (distribusi sinyal) – sales/marketing (penjualan) – humas (pengumuman ke media lain dan masyarakat luas)Sumber:http://en.wikipedia.org/wiki/Television_programhttp://en.wikipedia.org/wiki/Filmmaking 15
  16. 16. BUDGET FIRSTwww.kristofcreative.com 16
  17. 17. BUDGET FIRSTwww.kristofcreative.com 17
  18. 18. BUDGET FIRSTwww.kristofcreative.com 18
  19. 19. BUDGET FIRSTwww.kristofcreative.com 19
  20. 20. BUDGET FIRST www.kristofcreative.com 20
  21. 21. BUDGET FIRST finally…www.kristofcreative.com 21
  22. 22. BUDGET FIRST secure.freshsliced.com 22
  23. 23. BUDGET FIRST secure.freshsliced.com 23
  24. 24. Production Costs• Fixed Costs: camera, editing suite, building, mobile genset, etc.• Variable Costs: mini DV, labour wages, electricity, etc. 24
  25. 25. Different GenreSame Calculation… sort of• Preproduction costs• Production costs• Post-production costs 25
  26. 26. Production to On-Air• Preproduction costs• Production costs• Post-production costs+ Broadcast operations costs 26
  27. 27. Broadcast Ops Costs• Fixed Costs: broadcast servers, fibre optics infrastructure, satellite bird, etc.• Variable Costs: network connections fee, satellite transponder subscription, mobile uplink & broadcast facilities, labour wages, etc. 27
  28. 28. ExamplesBROADCASTOPERAT ONSCOSTS 28
  29. 29. BO: QUALITY CONTROL/EDIT 29
  30. 30. Production Editing Costs• Fixed Costs: • Variable Costs: Avid editing - Avid editing - equipment overseas http://shop.avid.com/store/category.do? category=avid-video-editing-production training http://www.lynda.com/Media-Composer-5- tutorials/avid-essential-training/63147-2.html 30
  31. 31. BO: BROADCAST SERVER 31
  32. 32. Broadcast Monitoring Costs• Fixed Costs: • Variable Costs: broadcasts labour wages, monitoring 3 shifts for 24/7 package - operations equipment 32
  33. 33. BO: BROADCAST MONITORING 33
  34. 34. Broadcast Monitoring Costs• Fixed Costs: • Variable Costs: Avid Avid broadcast broadcast servers servers - operations - equipment electricity 34
  35. 35. BO: TRANSMITTER (TX) 35
  36. 36. Production Editing Costs• Fixed Costs: • Variable Costs: transceiver labour wages, tower electricity, spareparts 36
  37. 37. TV incomeSALE$ &MARKETING 37
  38. 38. 38 TERESTRIAL
  39. 39. Advertising vs. Subscription Fee• Iklan (advertising) biasa ditempatkan di: – Non-premium channel : CNN, E Channel – Barker Channel atau saluran khusus promo program paket saluran (channel) dari satu lembaga penyiaran berlangganan (pay TV operator ) – DRTV (direct response TV), homeshopping channel• Uang berlangganan (subscription fee): – Premium (biasanya saluran film, olahraga) – Basic (di luar film dan olahraga) 39
  40. 40. A TV CorporationSTRUCTURE &INVESTMENT PLAN 40
  41. 41. Investment PlanTATA ANNOUNCES USD $430 MILLIONINVESTMENT PLAN.Networks Update - March 1, 2009Tata Communications, a leading provider of a newworld of communications, has announced its USD$430 million strategic investment plan in the AsiaPacific (APAC) region. The investments includedeveloping the Tata Communications Exchange, anew world-class Internet Data Center (IDC), and thecompletion of the main segment of its TGN-Intra AsiaCable System. http://www.entrepreneur.com/tradejournals/article/194248792.html 41
  42. 42. Corporate StructureTata Communications (wikipedia):Berasal dari perusahaan milik negara (pemerintah India)bernama VSNL atau Videsh Sanchaar Nigam Limited(1986). VSNL diambil alih oleh Tata Group dan diberinama baru: Tata Communications Ltd. (13 February2008)VSNL: provider of international wholesale voice services (VSNL = VideshSanchaar Nigam Limited)MTNL: provider domestic calls within the Mumbai and Delhi Metropolitan areas(MTNL = Mahanagar Telephone Nigam Limited)BSNL: all domestic long-distance telecommunication services and infrastructure(BSNL = Bharat Sanchar Nigam Limited) 42
  43. 43. Corporate Structure EnergyChemicals Services Engineering Consumer Information Products systems and communications 43
  44. 44. www.khairul-syahir.com 44
  45. 45. Contact Center NetworkHosted Contact Center VPN ServicesInstaCC InternetManaged Voice International Private LineWhy Tata Communications? India Private LineSecurity CDNCPE-Based Fibre Channel ServicesCloud-BasedProfessional Services Global Media and Entertainment SolutionsInstant Performance MosaicInstaCompute Video ConnectInstaApps Satellite BroadcastingProfessional Services And OutsourcingApplication Data CenterNetwork Colocation Managed Hosting & StorageIndiaBanking, Financial Services, Insurance CollaborationIt Services Audio / Web ConferencingIt-Enabled Services Telepresence Exchange ServicesGovernmentIndustrial & DistributionMedia & EntertainmentNetwork Applications http://www.tatacommunications.com/investors/ 45
  46. 46. next week Sales, Profit, TV BUSINESS CYCLERetained Profit 46

×