2. Pillars of travel and current market landscape
2
Flight booking
Experience & Activities
Hotel booking
Multiple aggregators and consolidators
Easy integration
Multiple aggregators and consolidators
Easy integration
Non- standardised products, unorganised
players
No source for aggregation and integration
____________
3. Travellers are spending 30-40% on activities & experiences
Deeksha Malik
35 yrs, Entrepreneur
Single, Delhi
Loves travel, new experiences
Reads books
Reaches the destination
- Flight and stay is booked
- Spent 40% of vacation time in finding
the right activity/ experience
- Booked whatever best available
- Post purchase dissonance
01
Looks for ‘fun things to do’,
BUT
- Discover – where to find?
- Compare – whom to choose?
- Easing Booking – how to book?
- Support – who will help?
Customer Experience X
Maximizing holiday time X
Repeat purchase X
3
____________
4. Tour & Activity provider
Rupam
30 yrs, Local Expert
Guwahati
Expertise: Trekker, Biker, Culture
Passionate about travel, local experiences
Thrives of meeting the right customers
Time spent in
- Sourcing leads using traditional
channels
- High dependance on personal
relationships & network
- No visibility of upcoming business
- Managing delivery expectations
01
Wants to reach travelers,
BUT
- Product – what will sell?
- Visibility – resources for marketing & sales?
- Distribution – how to connect ?
- Profit – how much business?
Business growth X
Work stability X
Quality of life X
4
____________
5. Indian Tourism Market
6
2 Cr
Visitors
(Annual)
Conversion rate of
10%
~ 1.7 Lac pm
ATV - INR 1000
~ 200Cr GMV annual
Zooming in on Goa alone
86 Bn$ India Travel & Tourism 17 Bn$ Hotels stays market 2 Mn No. of T&A providers
10 Bn$ Estimated in-destination services market in India
____________
____________________________________________________________________________________
7. Funding plan - Milestones
11
____________
Product Build
3 months
On boarding & Sales
Field on-boarding & partner sales
USD 45k
Monetization
Breakeven in 12 months
Expected revenue: USD 20k
Contribution : USD 10k
Burn: USD 10k
In - house tech team
USD 40k
3 months
6 months
Scale & grow
Consumer facing app making discovery,
comparing & booking seamless
USD 50k
8. 8
Sophia, Mumbai
First ever solo trip in
2019, has travelled 6
times with us since
Linn, Norway
First solo trip to
India, referred 5
travelers since
Tithi, Delhi
Travelled solo in 2020,
travelled 7 times since
(friends, husband)
Nikita, Bangalore
Started with gifting a
trip to her family, now
co-hosting retreats
Proof of Value - Served 300+ travellers, on-boarded 500+ Activity providers
Utpal, Shillong
Has taken 15 of our
solo travellers for an
adventure in
Meghalaya
Ayu, Bali
One stop solution in
Bali, bonus is a lunch
with her family and a
stay at her farm
Sonam, Leh
Avid biker, runs a
homestay in Leh –
immersive local
experiences
Juan, Pondicherry
Surfer & food expert,
20+ travellers have had
their 1st surfboard
experience
Travellers
Local Experts
Enhanced CX ||Fulfilled holiday || Business visibility & growth
Trip ASP: INR 45k, 40 % of which are activities INR 18k ; ASP 1800
____________
____________________________________________________________________________________
9. 12
It’s time to change the travel space- one experience at a time
akshat@BUKIT.travel
+91 9810 666 443
linkedin.com/in/akshatiit
Both of us are engineers and then we did our MBA’s
from IIT Delhi & Symbiosis Pune and went on to
work in high performance and demanding
environments like banking, FMCG, retail.
We have been in the travel space for over 5 years
and have been running a successful online travel
business, closely working with all stakeholders of the
industry.
We love creating cohesive teams that deliver results.
Akshat
Garima
garima@BUKIT.travel
+91 8111 840 840
linkedin.com/in/garimapande
____________
10. garima@bukit.travel
+91 8111 840 840
www.BUKIT.travel
All About EXPERIENCES
akshat@bukit.travel
+91 9810 666 443
www.BUKIT.travel
_____________________________
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