This document discusses the opportunity to build a global distribution platform for local activities and experiences. It notes that travelers currently spend 30-40% of their vacation budgets on activities but have difficulties discovering, comparing, booking and getting support for activities. Similarly, local activity providers struggle with visibility, marketing, sales and managing business. The document proposes building a platform to address these challenges for both travelers and activity providers, with an initial focus on the Indian market. It outlines product build plans, funding milestones, proof of value from initial customers and the founders' experience in the travel industry.

1. All About EXPERIENCES
GLOBAL DISTRIBUTION PLATFORM FOR LOCAL ACTIVITIES
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2. Pillars of travel and current market landscape
2
Flight booking
Experience & Activities
Hotel booking
Multiple aggregators and consolidators
Easy integration
Multiple aggregators and consolidators
Easy integration
Non- standardised products, unorganised
players
No source for aggregation and integration
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3. Travellers are spending 30-40% on activities & experiences
Deeksha Malik
35 yrs, Entrepreneur
Single, Delhi
Loves travel, new experiences
Reads books
Reaches the destination
- Flight and stay is booked
- Spent 40% of vacation time in finding
the right activity/ experience
- Booked whatever best available
- Post purchase dissonance
01
Looks for ‘fun things to do’,
BUT
- Discover – where to find?
- Compare – whom to choose?
- Easing Booking – how to book?
- Support – who will help?
Customer Experience X
Maximizing holiday time X
Repeat purchase X
3
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4. Tour & Activity provider
Rupam
30 yrs, Local Expert
Guwahati
Expertise: Trekker, Biker, Culture
Passionate about travel, local experiences
Thrives of meeting the right customers
Time spent in
- Sourcing leads using traditional
channels
- High dependance on personal
relationships & network
- No visibility of upcoming business
- Managing delivery expectations
01
Wants to reach travelers,
BUT
- Product – what will sell?
- Visibility – resources for marketing & sales?
- Distribution – how to connect ?
- Profit – how much business?
Business growth X
Work stability X
Quality of life X
4
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5. Indian Tourism Market
6
2 Cr
Visitors
(Annual)
Conversion rate of
10%
~ 1.7 Lac pm
ATV - INR 1000
~ 200Cr GMV annual
Zooming in on Goa alone
86 Bn$ India Travel & Tourism 17 Bn$ Hotels stays market 2 Mn No. of T&A providers
10 Bn$ Estimated in-destination services market in India
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6. 9
Product build plan
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Traveller - Easy discovery & booking Activity provider – Reach & Business Mgmt

7. Funding plan - Milestones
11
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Product Build
3 months
On boarding & Sales
Field on-boarding & partner sales
USD 45k
Monetization
Breakeven in 12 months
Expected revenue: USD 20k
Contribution : USD 10k
Burn: USD 10k
In - house tech team
USD 40k
3 months
6 months
Scale & grow
Consumer facing app making discovery,
comparing & booking seamless
USD 50k

8. 8
Sophia, Mumbai
First ever solo trip in
2019, has travelled 6
times with us since
Linn, Norway
First solo trip to
India, referred 5
travelers since
Tithi, Delhi
Travelled solo in 2020,
travelled 7 times since
(friends, husband)
Nikita, Bangalore
Started with gifting a
trip to her family, now
co-hosting retreats
Proof of Value - Served 300+ travellers, on-boarded 500+ Activity providers
Utpal, Shillong
Has taken 15 of our
solo travellers for an
adventure in
Meghalaya
Ayu, Bali
One stop solution in
Bali, bonus is a lunch
with her family and a
stay at her farm
Sonam, Leh
Avid biker, runs a
homestay in Leh –
immersive local
experiences
Juan, Pondicherry
Surfer & food expert,
20+ travellers have had
their 1st surfboard
experience
Travellers
Local Experts
Enhanced CX ||Fulfilled holiday || Business visibility & growth
Trip ASP: INR 45k, 40 % of which are activities INR 18k ; ASP 1800
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9. 12
It’s time to change the travel space- one experience at a time
akshat@BUKIT.travel
+91 9810 666 443
linkedin.com/in/akshatiit
Both of us are engineers and then we did our MBA’s
from IIT Delhi & Symbiosis Pune and went on to
work in high performance and demanding
environments like banking, FMCG, retail.
We have been in the travel space for over 5 years
and have been running a successful online travel
business, closely working with all stakeholders of the
industry.
We love creating cohesive teams that deliver results.
Akshat
Garima
garima@BUKIT.travel
+91 8111 840 840
linkedin.com/in/garimapande
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10. garima@bukit.travel
+91 8111 840 840
www.BUKIT.travel
All About EXPERIENCES
akshat@bukit.travel
+91 9810 666 443
www.BUKIT.travel
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