Content Marketing Strategy Breaking Bad Style
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Content marketing, although, the hot new topic for online marketing strategy, is not easy to execute successfully. First of all, there's the prime difficulty of finding a way to engage your audiences, making them interested in what you want show them, engaging them. Then, there's the problem that comes with the long term strategy: you might create a buzz once or twice, but how do you keep your audience coming back, and how to you stay coherent to what you represent (without becoming gimicky)? Read more at B2Bdigitalstrategies.com
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Content Marketing Strategy Breaking Bad Style
- 2. A GOOD TV SERIES IS MADE UP OF SEVERAL PARTS…
- 7. SO, IF THE MOST ENGAGING, MOST VIEWED TV SERIES HAVE THESE ELEMENTS..
- 8. AND IF YOUR GOAL IS, IN FACT, ENGAGEMENT…
- 9. THEN, WHY NOT APPLY THESE POINTS TO YOUR CONTENT MARKETING STRATEGY?
- 10. LETS APPLY THE BREAKING BAD STRATEGY
- 11. GOOD ACTORS = YOUR BRAND YOU ARE THE MAIN CHARACTER, THE PROTAGONIST.
- 12. PLOT= YOUR BRAND UNIVERSE THE CONTEXT IN WHICH YOU CHOOSE TO EXIST.
- 13. SCREENPLAY= YOUR BRAND’S ACTIONS & VOICE THE MESSAGE YOUR BRAND SAYS ABOUT WHO THEY ARE.
- 14. DIRECTOR= YOUR BRAND’S MARKETER YOU CONTROL THE CHOICES, SITUATIONS, AND VOICE OF YOUR BRAND.
- 15. OK, NICE ANALOGY, BUT WHAT’S THE POINT?
- 16. THE POINT IS ENGAGEMENT= THROUGH CONTINUAL DYNAMIC, CHARACTER MORPHING, DEVELOPMENT… CHALLENGING, AND REVEALING SITUATIONS.
- 17. SINCE ACTIONS SPEAK LOUDER THAN WORDS, MAKE YOUR BRAND SPEAK THROUGH ACTIONS.
- 18. THROW IN PLOT TWISTS, NEW ARCH ENEMIES, OBSTACLES LET YOUR AUDIENCE DISCOVER WHO YOUR BRAND IS THROUGH YOUR BRAND’S BEHAVIOR.
- 19. KEEP THE SCREENPLAY INTERESTING CREATE NEW SITUATIONS THAT REVEAL YOUR BRAND’S PERSONALITY & CHARACTER.
- 20. REMEMBER THAT REAL CHARACTERS EVOLVE DON’T LET YOUR BRAND’S CHARACTER BECOME STATIC, EVOLVE.
- 21. KEEP YOUR BRAND COHERENCE Larger theme Sub plots KEEP YOUR SUBNARRATIVES TIED TO A LARGER THEME.
- 22. AND FOR THE DIRECTORS.. YOU STEER TOUR BRAND’S EVOLUTION. DON’T FORGET ABOUT THOSE PLOT TWISTS.