This document provides an overview of digital transformation and a blueprint for success. It discusses the benefits of digital transformation, common challenges that lead to failure, and how to avoid failure through a solution blueprint. The blueprint methodology involves mapping current state processes, designing future state documentation, creating implementation roadmaps and dashmaps. A case study highlights how one organization used this approach to successfully merge two companies through a consolidated sales process, technology stack, and executive dashboards. The presentation concludes by offering next steps consultations to discuss best practices for organizations' unique digital transformation needs.
2. Housekeeping
• 45-minute presentation with Q&A
• Type questions into the "question box" to submit
them throughout the presentation
• We'll send a copy of the deck and recording of the
webinar in follow-up emails after the event
Some key items before we get started
5. About
BrainSell
The Growth Enablement Company
Blueprint Digital Transformation
• Digital Strategy
• Process Mapping
• Change Management
Leverage Data as an Asset
• Modern Data Platform
• Unified Reporting
• Executive Dashboards
Modernize Technology
• Enterprise-level Architecture
• Automation
• Artificial Intelligence (AI)
We help companies grow and scale.
6. Agend
a
01 What is Digital Transformation
02 Benefits & Challenges of Digital Transformation
03 A Blueprint to Navigate Digital Transformation
04 Transformation Spotlight
05 Q&A
7. What is Digital Transformation?
Organization operates with the goal of creating positive business impact through deploying process, data, and
technology at scale.
5 Key Benefits of Digital Transformation
Greater operational efficiency
Enhanced customer experience
Scalability
Data-driven insights
Cost savings
Companies embracing digital
transformation are 26%
more profitable than their
competitors
source: MIT
8. Digital Transformation Challenges
5 Common Challenges
1. Unclear plan and objectives
2. No Change Management
3. Lack of Data Access & Management
4. Reliance on Legacy Systems
5. Jumping to Technology over People & Process
70% of digital
transformation
projects fail.
source: Deloitte
9. How to Avoid Failure
DD/MM/YYYY
Most Digital Transformation
failures do not occur because of
the technology.
They fail because of overlooked process,
people, and data.
10. Why a Solution
Blueprint?
Smith Mansion
Built in 1980's without
blueprint
Fallingwater
Built in 1930's with
blueprint
You wouldn't build a house
without a blueprint.
Don’t start a digital
transformation effort without
one!
14. Solution Blueprint
Outcomes
Blueprints can be customized based on your
needs.
Often includes:
Requirements Summary
Design Documentation
Vendor Decision Matrix or Reimplementation Plan
Implementation Roadmap
High-level cost estimates
Process Maps
Proof of Concept Demonstration
All presented in a tailored Findings Review presentation with
your key stakeholders.
15. i
• Mapped current state internal processes across the
customer lifecycle for both companies.
• Recommended a unified sales approach.
Transformation
Spotlight
Who:
Global Risk Management and
Cybersecurity Services Organization
Challenge:
• Merging two international companies
• Wanted to align sales process & tech stack
• Needed access to consolidated KPI
dashboard throughout all stages of merger
Solution:
• Blueprint followed by Digital Transformation
Process Redesign
• Conducted system reviews and SME interviews.
• Created high-level design documents and vendor decision
matrix to support consolidating systems and an
implementation roadmap.
CRM Consolidation and Implementation
• Proposed a modern data approach to support scale.
• Created unified dashboard to give executives a glimpse into
KPIs across companies even before technology was
consolidated.
Modern Data Platform & Dashboarding
• Uncovered where change would be more difficult and made
recommendations on mitigating change angst.
• A change management communication plan was created to
support this effort.
Change Management
21. Next Steps for Digital
Transformation
20-minute consultation to discuss best next steps
for your digital transformation effort.
Email growth@brainsell.com to schedule.
Digital Transformation Readiness Discussion
Download Playbook: https://qrco.de/dtplaybook