This document outlines the benefits of developing a mobile app for businesses and customers. For businesses, an app can increase brand loyalty, sales opportunities, accessibility, exposure, and help cut back on other marketing costs. It also allows businesses to market directly to customers and measure the effectiveness of their marketing. For customers, a business app provides conveniences like mobile ordering and alerts, GPS directions, one-touch access to business information, and useful tools. It also allows easy access to coupons, deals, events, and other content.