Motivation & social media


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Why must organizations must open up and get their employees to social media ? This presentation strives to answer this question.

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Motivation & social media

  1. 1. Date Motivation and Social Media Saturday, 19 July 14
  2. 2. Backdrop ✤ Section 1 : Workplace engagement ✤ Section 2 : Social Media Engagement ✤ Section 3 : Creativity & Networks ✤ Section 4 : Predictive Analytics ✤ Section 5 : Molecular Rush Saturday, 19 July 14
  3. 3. Section 1 Employee Engagement Saturday, 19 July 14
  4. 4. 0 17.5 35 52.5 70 19 10 9 61 65 60 20 25 31 Developed Emerging India Engaged Not Engaged Actively Disengaged Source : Gallup Note the Disengaged employees Saturday, 19 July 14
  5. 5. Indian business leaders need engage more employees, tapping the full to extent of their talents, skills, and ideas Jim Clifton . Gallup BACK Saturday, 19 July 14
  6. 6. "Regardless of whether you're working on an assembly line or on a sanitation crew or as a banker, autonomy is necessary but not sufficient "If you have some autonomy, you can do a little more of what you do best every day. ... And your boss holds the key to that autonomy." Saturday, 19 July 14
  7. 7. Cultivating workplaces that treat ALL employees as individuals and providing a engaging creative environment works. Saturday, 19 July 14
  8. 8. Section 2 Social Media Engagement Saturday, 19 July 14
  9. 9. 1-9-90 Rule 0 22.5 45 67.5 90 2012 Create Curate Consume • 90% of all users are lurkers. They read, search, navigate, and observe, but don't contribute • 9% of all users contribute occasionally • 1% of all users participate a lot and account for most of the content in the community Saturday, 19 July 14
  10. 10. 10-20-70 Rule 0 17.5 35 52.5 70 ValueTitle 2014 Create Curate Consume • 70% of all users are lurkers. • 20% of all users contribute occasionally • 10% of all users participate a lot and account for most of the content in the community 10 Saturday, 19 July 14
  11. 11. HOW DIDTHIS SHIFT HAPPEN? Not limited by Networks. Social Interactions create the NETWORKS. Saturday, 19 July 14
  12. 12. Section 3 NETWORKS Saturday, 19 July 14
  15. 15. TELEPHONE NETWORK Unlike the bucket brigade this network helps spread info simultaneously One person sets off a chain reaction Helps in information flow Saturday, 19 July 14
  16. 16. Social Networks Evolves organically Complex Spontaneous Contageous Saturday, 19 July 14
  17. 17. Contageous Anything can flow in this network Money, Violence, Fashion, Kidneys, Blood, Happiness, Empathy, MOTIVATION, Accountability, Saturday, 19 July 14
  18. 18. So far ✤ Work Place Engagement and the disengaged ✤ Social Media Engagement - Dramatic changes ✤ Network Structures - Driven by Human imagination and not network Saturday, 19 July 14
  19. 19. 0 17.5 35 52.5 70 ValueTitle 2014 0 22.5 45 67.5 90 2012 1 % to 10 % How did social media achieve this? REWARD BASED ENGAGEMENT Saturday, 19 July 14
  20. 20. Engage more employees, tapping the full to extent of their talents, skills, and ideas ✤ Employees must be encouraged to create Digital Assets. ✤ We need to open up the organizations to become part of Social Network. Saturday, 19 July 14
  21. 21. Social MediaToday Social Media Today has moved to handhelds Facebook is behind China & India in Population but they have thorough knowledge about its population Saturday, 19 July 14
  22. 22. Target started sending coupons to a teenaged girl for baby items. Saturday, 19 July 14
  23. 23. How data works? ✤ After a few days he calls TARGET and says ✤ “I had a talk with my daughter, it turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology.” Saturday, 19 July 14
  24. 24. How data works? ✤ Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they’ve bought and any demographic information Target has collected from them or bought from other sources. ✤ Target has historical buying data for all the ladies who had signed up for Target baby registries in the past. ✤ Analyzing the data, and before long some useful patterns emerged. Lotions, for example. Lots of people buy lotion, but Target noticed that women on the baby registry were buying larger quantities of unscented lotion around the beginning of their second trimester. ✤ Another analyst noted that sometime in the first 20 weeks, pregnant women loaded up on supplements like calcium, magnesium and zinc. Many shoppers purchase soap and cotton balls, but when someone suddenly starts buying lots of scent-free soap and extra-big bags of cotton balls, in addition to hand sanitizers and washcloths, it signals they could be getting close to their delivery date. Saturday, 19 July 14
  25. 25. How data is analyzed? ✤ Target computers crawled through the data, and were able to identify about 25 products that, when analyzed together, allowed them to assign each shopper a “pregnancy prediction” score. More important, they could also estimate the due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy. ✤ Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug. There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August. Saturday, 19 July 14
  26. 26. Facebook and Predictive Analytics Case Study. Students who do so will be able to make friends, form social groups, and ask questions about the Alabama university. Meanwhile, Samford’s admissions office will get data that can help them predict—and shape— enrollment outcomes. Students who do so will be able to make friends, form social groups, and ask questions about the Alabama university. Meanwhile, Samford’s admissions office will get data that can help them predict—and shape—enrollment outcomes. Saturday, 19 July 14
  27. 27. Enrollment Intelligence? By analyzing the “social and behavioral data patterns” of students who use the app, the company can tell participating colleges “who’s likely to enroll, who’s on the fence, and who’s not likely to enroll,” Saturday, 19 July 14
  28. 28. NOW COMESTHE CLINCHER The more active the student on social media, the more likely he or she is to join college. Its not performance in academics. Saturday, 19 July 14
  29. 29. Performance Measurement through social media ? how? Saturday, 19 July 14
  30. 30. ✤ Large organizations can set up their own media outfits in-house. ✤ Develop own media platforms - Magazines, Newspapers, TV & Radio online. ✤ Identify super engaged social media participants in the social media and make them spearhead the activity ✤ They become your brand ambassadors How to do it? Saturday, 19 July 14
  31. 31. Encourage participants ✤ Start a gaming engine that would reward participants in the social media and link it to performance. This is for motivation to create more engagement and content ✤ Reward creativity Saturday, 19 July 14
  32. 32. Outcome ✤ You would have energized the ACTIVELY DISENGAGED and the NOT ENGAGED ✤ Remember Motivation is the key to engagement. ✤ Accurate data on the triggers of motivation for employees and their behavior patterns. Saturday, 19 July 14
  33. 33. MOTIVATION & SOCIAL MEDIA ✤ Most of the Social Media sites are built around Gaming. ✤ Win or Loose the players are continuously Micro Rewarded ✤ Games are used extensively for teaching and even for Language Learning. Saturday, 19 July 14
  34. 34. The Dopamine Economy Dopamine Trickle Dopamine Buzz Saturday, 19 July 14
  35. 35. The Dopamine Economy Dopamine Shower Saturday, 19 July 14
  36. 36. Is Facebook addictive? Can reading be Addictive ? YES. Can Addiction to Reading be harmful? NO Facebook, if used in the right way can make you addicted to creativity. Saturday, 19 July 14
  37. 37. Whats in the new future? What ever you see of social media today is just a preview of the things to come. Now wait for what Google Glass can do. Saturday, 19 July 14
  38. 38. Whats the final take away? Now you have data of the employee engagement on social media. With enough data you will be able to PREDICT anything. Will this employee stay or leave? Does the employee need help or training? Is he/she motivated? Will the employee be capable of handing larger challenges? Is he / she under emotional stress? And anything is possible. Saturday, 19 July 14
  39. 39. Sum it up ✤ Social Media engagement must not be viewed as a casual and playful activity. ✤ Social Media engagement brings out the creativity in people and gives them the motivation. ✤ Social Media engagement helps you understand the REAL EMPLOYEE. Saturday, 19 July 14