PLATFORM FOR CREATIVE PRODUCTIONS       all content   2010 Booreiland
Product mutation in the                    21st century                                                      all content  ...
We are about to cross the           line of no return (again)                                                       all co...
The Cloud as a user and          machine generated pile of                   data                                         ...
People, products and the               web as a mutually            interdependent system                                 ...
Meta Products are web             enabled product-service                    systems                                      ...
Atoms and bits are forced               to be friends                                                         all content ...
Products increasingly                   become black boxes                                                       all conte...
Applying data as a material                                                       all content   2010 BooreilandI encourage...
Network Focused Design              as a new approach                                                       all content   ...
Meta Products -              Meaningful Design for              The Internet of Things              Expected publication  ...
PLATFORM FOR CREATIVE PRODUCTIONS www.booreiland.nlwww.metaproducts.nl   @booreiland      all content   2010 Booreiland
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Product Mutation '10

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This presentation was presented at IO Alumni Amsterdam in december 2010 and dives into the subject of product design for the 21st century. It explains how all products are being connected to the web and become Meta Products. It also shows how product designers should cope with this trend.

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Product Mutation '10

  1. 1. PLATFORM FOR CREATIVE PRODUCTIONS all content 2010 Booreiland
  2. 2. Product mutation in the 21st century all content 2010 BooreilandAt the dawn of the 21st century, the concept Product needs to be redefined. In an age of servitization, where more and moreservices are brought to consumers via products, the question rises where product boundaries really end.
  3. 3. We are about to cross the line of no return (again) all content 2010 BooreilandCrossing the line of no return for humankind, means we make a (often technological) leap from which we cannot go back,because we can’t survive without our inventions anymore. In prehistoric times, we made this leap once we started to make ourown tools. It happened again with the Industrial Revolution in which we created machines. Later on we made the leap tostandardized products built in mass-production. Now, with all the internet services delivered to us, we are about to cross thatline once more, being totally dependent on the internet.
  4. 4. The Cloud as a user and machine generated pile of data all content 2010 BooreilandWith the Web 2.0 came information sharing and user-generated content, a phenomenon that greatly added information to TheCloud. Now, with the rise of Web 3.0, it is computers that are generating new information, rather than the user. This will resultin even more data. This data is always and instantly available.
  5. 5. People, products and the web as a mutually interdependent system all content 2010 BooreilandTogether with products and the web, we form a mutually interdependent system. Every entity needs the other in order tooperate correctly. By means of sensors, actuators, human action and machine computing, there is a symbiotic smart system atwork. Ambient intelligence and ubicomp are just the first examples of what we’re about to get.
  6. 6. Meta Products are web enabled product-service systems all content 2010 BooreilandMeta Products are more than just a product. They have both a physical part and a web part. The physical part often has asensorial and/or an actuator function, while the web part does the data computing. The total system forms the actual servicethat is being delivered to the user.
  7. 7. Atoms and bits are forced to be friends all content 2010 BooreilandProducts are built up out of atoms, while web services are built up out of bits. This results in totally unbalanced lifecycles anddevelopment costs when we try to combine them into Meta Products. While products go through the fairly linear lifecycles ofdesign, production, distribution, consumption and disposal, web services undergo small agile cycles and are easily edited. Interms of costs we see that products have more costs once batch sizes increase, while web services have high initial costs butare very easily scalable.
  8. 8. Products increasingly become black boxes all content 2010 BooreilandMore and more value is being shifted to content rather than to the product itself, while at the same time digital technologieshave no demands for product looks. So the once so popular ‘form follows function’ does not apply anymore. Instead, productsbecome black boxes. This rises the question how product designers should cope with designing products that do notintuitively show how they work.
  9. 9. Applying data as a material all content 2010 BooreilandI encourage product designers to start thinking about data as a material, one that they can apply onto their products. Data isthere, instantly available, and wireless technologies, such as RFID, QR-codes and WiFi, are cheap to embed. Programmers arealready applying data as a material, just think about all the web mashups that are being done. I think product designers canlearn a lot from that.
  10. 10. Network Focused Design as a new approach all content 2010 BooreilandIt’s not only about user-product interaction anymore. Moreover, it’s about user-network and product-network interaction; a userwithin a network of people, and products being connected to thousands of other products. I propose Network Focused Designas a new approach to design products for the 21st century.
  11. 11. Meta Products - Meaningful Design for The Internet of Things Expected publication date spring 2011all content 2010 Booreiland
  12. 12. PLATFORM FOR CREATIVE PRODUCTIONS www.booreiland.nlwww.metaproducts.nl @booreiland all content 2010 Booreiland

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