An introduction to The Internet of Things '09

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This presentation was presented at the Hogeschool van Amsterdam in november 2009 and discusses the breeding ground for The Internet of Things. Furthermore it briefly talks about involved technologies, information architecture, business models, and the design process for these types of products. It concludes with some practical cases.

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An introduction to The Internet of Things '09

  1. 1. PLATFORM FOR CREATIVE PRODUCTIONS all content 2009 Booreiland
  2. 2. PHYSICAL PRODUCTS IN A DIGITAL WORLD
  3. 3. A BRIEF HISTORY
  4. 4. INDUSTRIAL REVOLUTION
  5. 5. THE PLASTIC ERA
  6. 6. SOFTWARE VS. HARDWARE
  7. 7. THE RISE OF THE WEB
  8. 8. THE SOCIAL WEB
  9. 9. SOCIAL CONTEXT
  10. 10. EXPERIENCE AGE
  11. 11. A WORLD OF NICHES
  12. 12. ATTENTION AND REPUTATION
  13. 13. HYPER LOCAL
  14. 14. THE MOBILE WEB
  15. 15. EMERGING TECHNOLOGIES
  16. 16. 3D PRINTING E-INK QR CODES RFID AUG REALITY OLED
  17. 17. THE PHYSICAL WEB
  18. 18. Meta architecture PRODUCT INTERFACE Web connected Online PRODUCT HARDWARE INTERFACE Of ine Web connected Online INTERFACE PRODUCT Online Web connected PRODUCT SERVER PRODUCT Web connected Online Web connected PRODUCT INTERFACE Of ine Online
  19. 19. Product-Web Life Cycles DESIGN PRODUCTION E USAGE S AG U US AG E DISTRIBUTION PRO D AG E U US C U SA TI DESIGN ON PURCHASE GE AGE M US USAGE AI NT AG US ENA CE N E U REPAIRMENTS GE SA SA U GE USAGE END OF LIFE
  20. 20. PROD Design process C U T DEV IMPLEMEN STRATEGY CONCEPT TATION D EV B WE Goals aligned Attributes connected Integrated solution
  21. 21. BUSINESS MODELS
  22. 22. 20th century products • Selling the actual atoms • Selling products on loan • Selling subscriptions • Giving away products for free (3-party market)
  23. 23. 21st century web • Selling licences • Selling subscriptions • Giving away web services for free • Advertising • Merchandising • Freemium • Donations • Offer the complete service for sale
  24. 24. Meta Products • Selling the actual • Selling licences atoms • Selling subscriptions • Selling products on • Giving away web loan services for free • Selling subscriptions • Advertising • Giving away products • Merchandising for free (3-party market) • Freemium • Donations • Offer the complete service for sale
  25. 25. CASES
  26. 26. NIKE+
  27. 27. FIAT ECO:DRIVE
  28. 28. OLINDA
  29. 29. NABAZTAG
  30. 30. POKEN
  31. 31. PLATFORM FOR CREATIVE PRODUCTIONS www.booreiland.nl www.booreiland.nl/blog www.twitter.com/booreiland www.facebook.com/booreilandcreativeproductions all content 2009 Booreiland
  32. 32. Case URLs: http://nikerunning.nike.com/nikeplus http://www.fiat.com/ecodrive http://berglondon.com/projects/olinda http://www.nabaztag.com http://www.poken.com All photos taken from Flickr (except cases): men reading newspaper by PakistanHousing.pk rss feeds by purplelime beautiful Detroit by 51e plastic R2s by Don Solo software code by *n3wjack's world in pixels globe by wildcardpoet, s.j.pettersson social media thumbs by luc legay rollercoaster by D. Alan Harris Photography private jet by szlea attention by Stephen Poff cans by martin.canchola iPhone by Will Lion 3d printing by toxi e-ink by just_mike QR codes by add.me RFID tag by enlively augmented reality by Hill Holliday oled by oledinfo solar powered phone by Warehouse123 deLorean by Sevi_Lwa

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