Understand the psychology behind social media websites and how creating design based on user behavior can being out the best.

1. 1

2. Namaste
I am Neha Modgil
Co-Founder and Chief UX Strategist
@Techved Consulting
2

3. UX
learning from
Social Networks
3

4. Everyone wants to go SOCIAL
4

5. What are Social Networks
5

6. What are Social Networks
6

7. What are Social Networks
7

8. What are Social Networks
8

9. Why do we Socialize
Enjoyment derived from interactions with
others
9

10. Social Media
10

11. What is Social Media
Means of interactions amongst people in
which they create and share information in
virtual communities and networks
1. Interactions over an object that brings people
together
Eg. Videos on Youtube, Pictures on Instagram, Presentations on Slideshare
2. Interactions are themselves objects
Eg. Feeds on Facebook, Tweets on Twitter
11

12. Why do we interact on Social Media
1. No cognitive and emotional effort to decipher non-
verbal cues
2. Unsynchronized Communication
12

13. UX learning from Social Media
13

14. Visual Content
(Images / Videos / GIFs)
Tweets with images get 18 percent more
clicks, 89 percent more favourites and 150
percent more retweets.
Research by Buffer App
Statistics show that
• 63% of content on Social Media is made up of images
• 66% of updates on Social Media are visual content
• 50% of users have reposted a photo or video they have found online
• 54% of users have posted an original photo or video they have created
1
14

15. Visual Content that grabs your attention
15

16. http://traveloregon.com/salmon360/
Visual Content that grabs your attention
16

17. watsapp
Visual Content with Cognitive Fluency
17

18. Visual Content with Cognitive Fluency
18

19. Viral Visual content generates leads
19

20. Visual Content that influences human emotions
20

21. Video and Interactive content are preferred
More than half of FB users in US watch at one video a day
21

22. Video and Interactive content are preferred
22

23. Halo Effect
The Halo Effect causes people to be biased
in their judgement by transferring their
emotion about one attribute to another
unrelated attribute
Eg. Tall and good looking person would be perceived as intelligent and
trustworthy.
2
23

24. Halo Effect
24

25. Important Call to Action are placed at Halo point
25

26. Important Call to Action are placed at Halo point
26

27. Important Call to Action are placed at Halo point
27

28. Website’s Search results are used to judge
the overall Quality of the website
28

29. Complicated account setting up will make
the whole service experience negative
29

30. If you need something, just ASK
Francis Flynn
3
30

31. Simply asking has the Power to Persuade
31

32. Simply asking has the Power to Persuade
32

33. If you need something, just Ask
33

34. Homophily
Tendency of people to associate
and bond with similar others
People love those who are like themselves
4
34

35. Homophily
Causes
Geography
Family Ties
Organizational Ties
Demographic / Knowledge
Similarity
Birds of a feather flock together 35

36. 36

37. Players tend to interact with other
players of similar age, experience or who
live near them
37

38. Researchers could predict real-life
friendship by examining shared interests
and location
38

39. Users with same number of followers and
followed have sentiment homophily
39

40. Likelihood of liking same pages is very high
40

41. Discovery based on
• My Past Browsing habits
• Suggestions on those I follow and their
retweets
41

42. Homophily helps suggest people who can be
part of my network on Linkedin
42

43. Spread of Emotions in Social
Network
• For each happy friend you have, your
chance of being happy increases by 9%
• With an obese friend, your chance of
becoming obese is up by 57%
5
43

44. Anger is more influential than any other emotion
44

45. Happy content gets shared faster and wider
45

46. Emotional Contagion
46

47. Light hearted conversations go a long way
47

48. Focus on a single emotion
48

49. BONDING
to
BRIDGING
49

50. You are more beautiful than you think!
neham@techved.com
@modgilneha
https://www.youtube.com/watch?v=XpaOjMXyJGk
50

51. www.techved.com
Thank You!
sales@techved.com
91 22 6132 1000
91 8097090301
Corporate Office
20I, Synergy Business Park, Goregaon (E), Mumbai 400 063
Dubai Office
Downtown Dubai, P.O. Box 123234, Dubai, UAE
Melbourne Office
Level 5.0 I, Collins Street Melbourne, Victoria Australia
51