An open letter to LinkedIn CEO Jeff Weiner, regarding his company's latest changes to its platform.

1. Michael de Groot Brynne Tillman Viveka von Rosen Ted Prodromou
Beth Granger Bob Woods Colleen McKenna Lindsy Stemann
Social Sales GPS, LLC > support@socialsalesgps.com > www.socialsalesgps.com > 484.679.633
Dear Jeff,
We’re writing this letter to congratulate you on some impressive changes at LinkedIn during your time there.
We've witnessed some amazing achievements and you have articulated LinkedIn’s mission and vision very
clearly. We wish you continued success with all the different divisions and their individual missions.
We are a group of loyal and passionate LinkedIn and Social Selling coaches, who collectively educate
hundreds of thousands of sales professionals every year.
LinkedIn is one of the most powerful and complex networks on the Internet and as such many sales
professionals struggle to leverage its dynamic nuances in the most productive and meaningful ways.
I am sure LinkedIn consults with users when they make changes, however as you can well appreciate we
do notice changes that make it harder or impossible to accomplish the strategies and tactics that has made
LinkedIn such a valuable Social Selling tool.
The goal of Social Selling within LinkedIn is to attract, engage and communicate with a targeted market,
so when changes within the platform and its apps make it more difficult to personalize those interactions,
sales professionals become frustrated and use other platforms to meet their needs.
The mission of our group, Social Sales GPS, is to help sales professionals navigate the world of
Social Selling.
We would like to offer our intimate knowledge and expertise to LinkedIn’s UX team in order to guide
LinkedIn from a sales users perspective. Our experience of successful sales trainers and marketers “gone
social” bring valuable insights from the field that we believe will significantly enhance LinkedIn’s user
experience and ultimately drive Sales Navigator usage.
We sincerely hope you will consider our offer of support and would like to schedule a 15-minute phone call
with you. Whether we decide to work together or not, we are confident that a call will be well worth your
time. You can schedule time at CallBrynne.com. Please choose a time that is convenient for you.
As professionals who have dedicated our careers around teaching others to leverage LinkedIn, we are
grateful for the incredible resource your platform offers. It has truly changed the way we all do business
today. Your success is our success.
Social Sales GPS