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How to Reach Your Audience in
an Emotional Manner.
"Being a good doctor requires an
understanding of people, not just
science."
Reaching Your Audience in an (Positive)
Emotional Manner
u So what does that mean?
u We All Have A Gamut Of Emotions . . .
u Aggression
u Assertion
u Non-Assertion
u Compassion Vs. Empathy
u What’s the Secret Sauce of Success for You?
3
OMG…
Emotions
u Emotions play a significant role in human interactions, yielding communicative
intentions, modeling behavior, promoting attachment, influencing information
processing, and even determining choices.
u Physicians’ emotions in professional settings, traditionally considered to be
unprofessional and a taboo, have increasingly been addressed in medical education
as a result of the recognition that physicians often deal with emotions arising from both
the patient and themselves.
u Even if feelings of moderate intensity are manageable or unnoticeable in medical
encounters, physicians’ intense emotions constitute particular challenges that are more
difficult to ignore and possibly to manage at the moment.
On average,
doctors interrupt
patients within 18
seconds. One
study found
Explainaholics
u Doctors are “Explainaholics”
u “Our answer to distress is more information, that “If a patient just
understood it better, they would come around.” In reality, bombarding a
patient with information does little to alleviate the underlying worry.
u “Every patient wants their doctor to be academically prepared—to know
the medicine that they need to know,” says Darrell Kirch, president and
CEO of the Association of American Medical Colleges (AAMC). “But
equally important, they want their doctors to have personal attributes that
contribute to their professionalism—what a patient might call their
‘bedside manner.”
Physicians with higher empathy levels
u Indeed, according to recent studies, patients whose doctors listen to them and
demonstrate an understanding of their concerns comply more with those doctors’
orders, are more satisfied with their treatment, and enjoy better health—for instance,
they get over a cold more quickly and show physiological signs of a stronger immune
system. And patients who rated their surgeons as highly caring during their stay in the
hospital were 20 times more likely to rate their surgery outcome as positive.
u In addition, evidence suggests that physicians with higher empathy levels—meaning
that they are aware of their patients’ emotional needs and respond appropriately to
their concerns—experience less stress, cynicism, and burnout than those with less
empathy.
Physicians Experiencing Intense Emotions
While Seeing Their Patients: What Happens?
u Fifty-two physicians (43.0%) reported experiencing intense emotions frequently.
u Although most physicians (88.6%)tried to control their reactions, several reported not
controlling themselves.
u Coping strategies to deal with the emotion at the moment included behavioral and cognitive
approaches. Only the type of reaction (but not the emotion’s valence, duration, relative
control, or coping strategies used) seemed to affect the physician-patient relationship.
u Choking-up/crying, touching, were significantly associated with an immediate positive
impact.
u Withdrawing from the situation, imposing, and defending oneself were associated with a
negative impact. Some reactions also had an extended impact into future interactions.
Joana Vilela da Silva, MD; Irene Carvalho, PhD (2016)
Results
Physicians Experiencing Intense Emotions While
Seeing Their Patients: What Happens?
u Although the display of emotions in medical encounters may be considered
unprofessional, the experience of intense emotions by physicians in the
presence of patients seems frequent.
u Experiencing intense emotions in the presence of patients was frequent
among physicians, and the type of reaction that affected the clinical
relationship.
u Because many physicians reported experiencing long-lasting emotions, these
may have important clinical implications for patients visiting physicians while
these emotions last.
Conclusion:
Solutions/Opportunities
Story of a surgeon
“The surgeon had 2 routes to the operating room---one took
him through a dark hallway filled with empty boxes. The other
more time consuming route took him through the main hospital
where he passed windows plants and coworkers…
Powered by Feel: How individuals, teams and companies excel (2008) Clawson, J. & Newburg,
D.
Story of a surgeon
“…the latter gave him
energy, the former did not. If
he were your heart doctor,
ask yourself what route you
would want him to take
before he operated on you!
Fast and discouraging or slow
and uplifting?”
Patient Satisfaction/John Dent, MD
Displayed by Discharge Date
Overall
4EAST Inpatient Overall
Possible Solutions
u More training in “Cognitive Empathy”—an understanding of experiences, concerns, and
perspectives of the patient and the ability to communicate that understanding.
u Mohammadreza Hojat, PhD distinguishes cognitive empathy (which he just calls “empathy”)
from “affective empathy,” which he calls “sympathy,” or the emotional response that a
physician might experience in response to a patient. Several of his studies have shown positive
correlations between physicians’ cognitive empathy and improved patient outcomes,
including one study in which diabetic patients had better control over their illness and fewer
diabetes-related complications requiring hospitalization if their physician scored high on
cognitive empathy.
u While Hojat says that you can never have too much cognitive empathy, too much affective
empathy can be detrimental to good healthcare—and to a physician’s well-being.
“Should family physicians be empathetic?”
u We are saying yes to empathy as it is defined by Mohammadreza Hojat, PhD
u Hojat et al., states that the concept of empathy must be limited to its cognitive and behavioral
dimensions.
u They define it as “a cognitive attribute that involves the ability to understand the patient’s inner
experiences and perspective and a capability to communicate this understanding.”
u He distinguishes cognitive empathy (which he just calls “empathy”) from “affective empathy,”
which he calls “sympathy,” or the emotional response that a physician might experience in
response to a patient. Several of his studies have shown positive correlations between
physicians’ cognitive empathy and improved patient outcomes, including one study in which
diabetic patients had better control over their illness and fewer diabetes-related complications
requiring hospitalization if their physician scored high on cognitive empathy
Compassionate Care of Self and Others
Reducing human suffering by
cultivating compassionate people and
systems
Compassion
…experiencing a trembling or quivering of
the heart in response to another’s pain
Sharon Salzburg
Empathy
Putting yourself in the shoes of another
A necessary precondition for compassion
Spiritual care
Time to reclaim the soul of health care
Compassion starts with …
Awareness
and an
Open heart
Being Present…Fully Present
What Counts
“It is the human touch after
all that counts for most in our
relation with our patients.”
Robert Tuttle Morris, 1857-1945,
American surgeon and author
What do people see when they see
you?
We live in a time when
science is validating
what humans have
known throughout the
ages: that compassion
is not a luxury; it is a
necessity for our well-
being, resilience, and
survival.
Roshi Joan Halifax
Thank you!
Bill M Wooten, PhD
billmwooten@gmail.com

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Emotions and physicians 2.14.18 final

  • 1. How to Reach Your Audience in an Emotional Manner. "Being a good doctor requires an understanding of people, not just science."
  • 2. Reaching Your Audience in an (Positive) Emotional Manner u So what does that mean? u We All Have A Gamut Of Emotions . . . u Aggression u Assertion u Non-Assertion u Compassion Vs. Empathy u What’s the Secret Sauce of Success for You?
  • 4. Emotions u Emotions play a significant role in human interactions, yielding communicative intentions, modeling behavior, promoting attachment, influencing information processing, and even determining choices. u Physicians’ emotions in professional settings, traditionally considered to be unprofessional and a taboo, have increasingly been addressed in medical education as a result of the recognition that physicians often deal with emotions arising from both the patient and themselves. u Even if feelings of moderate intensity are manageable or unnoticeable in medical encounters, physicians’ intense emotions constitute particular challenges that are more difficult to ignore and possibly to manage at the moment.
  • 5. On average, doctors interrupt patients within 18 seconds. One study found
  • 6. Explainaholics u Doctors are “Explainaholics” u “Our answer to distress is more information, that “If a patient just understood it better, they would come around.” In reality, bombarding a patient with information does little to alleviate the underlying worry. u “Every patient wants their doctor to be academically prepared—to know the medicine that they need to know,” says Darrell Kirch, president and CEO of the Association of American Medical Colleges (AAMC). “But equally important, they want their doctors to have personal attributes that contribute to their professionalism—what a patient might call their ‘bedside manner.”
  • 7. Physicians with higher empathy levels u Indeed, according to recent studies, patients whose doctors listen to them and demonstrate an understanding of their concerns comply more with those doctors’ orders, are more satisfied with their treatment, and enjoy better health—for instance, they get over a cold more quickly and show physiological signs of a stronger immune system. And patients who rated their surgeons as highly caring during their stay in the hospital were 20 times more likely to rate their surgery outcome as positive. u In addition, evidence suggests that physicians with higher empathy levels—meaning that they are aware of their patients’ emotional needs and respond appropriately to their concerns—experience less stress, cynicism, and burnout than those with less empathy.
  • 8. Physicians Experiencing Intense Emotions While Seeing Their Patients: What Happens? u Fifty-two physicians (43.0%) reported experiencing intense emotions frequently. u Although most physicians (88.6%)tried to control their reactions, several reported not controlling themselves. u Coping strategies to deal with the emotion at the moment included behavioral and cognitive approaches. Only the type of reaction (but not the emotion’s valence, duration, relative control, or coping strategies used) seemed to affect the physician-patient relationship. u Choking-up/crying, touching, were significantly associated with an immediate positive impact. u Withdrawing from the situation, imposing, and defending oneself were associated with a negative impact. Some reactions also had an extended impact into future interactions. Joana Vilela da Silva, MD; Irene Carvalho, PhD (2016) Results
  • 9. Physicians Experiencing Intense Emotions While Seeing Their Patients: What Happens? u Although the display of emotions in medical encounters may be considered unprofessional, the experience of intense emotions by physicians in the presence of patients seems frequent. u Experiencing intense emotions in the presence of patients was frequent among physicians, and the type of reaction that affected the clinical relationship. u Because many physicians reported experiencing long-lasting emotions, these may have important clinical implications for patients visiting physicians while these emotions last. Conclusion:
  • 10.
  • 12. Story of a surgeon “The surgeon had 2 routes to the operating room---one took him through a dark hallway filled with empty boxes. The other more time consuming route took him through the main hospital where he passed windows plants and coworkers… Powered by Feel: How individuals, teams and companies excel (2008) Clawson, J. & Newburg, D.
  • 13. Story of a surgeon “…the latter gave him energy, the former did not. If he were your heart doctor, ask yourself what route you would want him to take before he operated on you! Fast and discouraging or slow and uplifting?”
  • 14. Patient Satisfaction/John Dent, MD Displayed by Discharge Date Overall 4EAST Inpatient Overall
  • 15. Possible Solutions u More training in “Cognitive Empathy”—an understanding of experiences, concerns, and perspectives of the patient and the ability to communicate that understanding. u Mohammadreza Hojat, PhD distinguishes cognitive empathy (which he just calls “empathy”) from “affective empathy,” which he calls “sympathy,” or the emotional response that a physician might experience in response to a patient. Several of his studies have shown positive correlations between physicians’ cognitive empathy and improved patient outcomes, including one study in which diabetic patients had better control over their illness and fewer diabetes-related complications requiring hospitalization if their physician scored high on cognitive empathy. u While Hojat says that you can never have too much cognitive empathy, too much affective empathy can be detrimental to good healthcare—and to a physician’s well-being.
  • 16. “Should family physicians be empathetic?” u We are saying yes to empathy as it is defined by Mohammadreza Hojat, PhD u Hojat et al., states that the concept of empathy must be limited to its cognitive and behavioral dimensions. u They define it as “a cognitive attribute that involves the ability to understand the patient’s inner experiences and perspective and a capability to communicate this understanding.” u He distinguishes cognitive empathy (which he just calls “empathy”) from “affective empathy,” which he calls “sympathy,” or the emotional response that a physician might experience in response to a patient. Several of his studies have shown positive correlations between physicians’ cognitive empathy and improved patient outcomes, including one study in which diabetic patients had better control over their illness and fewer diabetes-related complications requiring hospitalization if their physician scored high on cognitive empathy
  • 17. Compassionate Care of Self and Others Reducing human suffering by cultivating compassionate people and systems
  • 18. Compassion …experiencing a trembling or quivering of the heart in response to another’s pain Sharon Salzburg
  • 19. Empathy Putting yourself in the shoes of another A necessary precondition for compassion
  • 20. Spiritual care Time to reclaim the soul of health care
  • 21. Compassion starts with … Awareness and an Open heart
  • 22. Being Present…Fully Present What Counts “It is the human touch after all that counts for most in our relation with our patients.” Robert Tuttle Morris, 1857-1945, American surgeon and author
  • 23. What do people see when they see you? We live in a time when science is validating what humans have known throughout the ages: that compassion is not a luxury; it is a necessity for our well- being, resilience, and survival. Roshi Joan Halifax
  • 24. Thank you! Bill M Wooten, PhD billmwooten@gmail.com